1. What creative decisions did you have to
make to solve problems and how did this
depart from your original plan?
The decisions that I had to make were that one part of
the advert was a beeping sound at the checkout, we
couldn’t find any beeping sounds so we had to
improvise around it so we decided to put the sound
of someone getting into a car and the driving away to
connote very clear image to the audience.

2. Both individually and working with
others how did you work and what
challenges did you face?
• I think I worked well on the advert, I was able to get on and
edit each clip and organise it well and make alterations to the
advert when there were problems.
• The biggest challenge that we faced was to find a SFX that
fitted, originally we had beeping to represent a checkout and
now there is a sound of a car and a car door.
• When recording our advert we followed exactly to the script
and tried to get all the conventions that we had included in
the script.
• Working with my partner we got on very well, it was really
easy to put together a script, each of us putting our ideas
forward and we agreed with each other with our idea which
made us more enthusiastic towards our advert.

3. What advertising techniques did you
use to hook your intended target
audience?
• We used both diegetic and Non-diegetic sound
techniques. We had dialogue – Diegetic
• Ambience – Diegetic the crowd added more depth to the
advert, giving the audience a better feeling of the
atmosphere for the setting of our advert
• Music – Both (the crowd could hear it so could the
audience) the music gave the audience something to
relate and get more enjoyment out of.
• Also another thing we had was the car door sound, this is
diagetic as the people in the add could hear it and it
made the advert seem more realistic and relatable to the
audience.

4. How did technology enable the creative
process? Was it difficult to use any of the
equipment and did you learn any skills?
• It helped because we were able to put the SFX on
to the radio ad to give it more atmosphere. It was
quite difficult however to get hold on these SFX
as we had to look quite hard for the website for
the right SFX but we found them and I feel that
the ad works well with all the SFX that we have.
• During GCSE media I worked with the voice
recorder a little bit and this made it easier to
work with, being familiar with the recorder.

5. What conventions of radio adverts
have you used or not used and why?
• We used an enthusiastic voice at the end to promote
the new flavours of pepsi. Also we said pepsi a lot. The
use of repetition so the audience can remember it.
• We also used a reasonably fast voice at the end the say
about the new flavours and to say about tesco.
• We use the ability to be brief so that it was short and
snappy and something that our audience could
remember.
• the voice over was another convention that we used.

6. What or who are you representing in
your advert and how
• The main thing being represented in this advert is
teenagers, because it is a stereotype that all
teenagers are out partying these are being
represented in a negative way.
• The male voices in the advert may been seen as a
stereotype as male teenagers are associated with
going to parties and drinking.
• Also the wheel screech of the wheel is a
stereotype for teenagers wanting to be boy
racers.

7. What feedback did you get and did
this help you realise anything about
your product?
• One feedback – ‘the dialogue was a bit faded’
and at the end could have made it all louder.
• Another piece ‘I can’t understand the voice’ so
what I did I made the diagetic and non diagetic
sound less loud and also made the sound of the
over voice louder and more clearer.
• If I did this again I would try and include
crossfading. After listening to other peoples
adverts the cross fading would have given better
atmosphere to the audience