2. We were not able to download appropriate sound effects
for our radio advert off of the internet, so we recorded our
own sound affects which were better because we could
get exactly what it was that we wanted. Such as typing on
a keyboard, popping noises and ‘wooo’ noises.
The website we needed to convert the music video we had
found to MP3 was blocked, so we had to go to the
computer department and ask for it to be converted for
us. It then got emailed to us and we used it in its new
format.
What creative decisions did you have to
make to solve problems and how did this
depart from your original plan?
3. We worked to our strengths and worked on what we knew
best . In some of the voice recordings we had background
noise which wasn’t meant to be there so we used the split
tool to remove noises we didn’t want, or words that were
repeated in the recordings.
The background music we were un able to get because the
filters had blocked it, to solve this problem we asked the
computer technicians to convert it to mp3 for us making it
available to use in our advert.
Both individually and working with
others how did you work and what
challenges did you face?
4. We used fun, catchy music and sound affects. We
introduced a competition into the advert to get
people involved, it would get more people knowing
about the shop and make more people want to go.
Everything that we said was in rhyme, this makes it
easier to remember and more catchy, meaning more
people will talk about it.
What advertising techniques did you
use to hook your target audience?
5. We could record the appropriate sound affects for our
advert. We could convert music videos into MP3 files
making it able for us to import into the radio editing
software.
Using Sony Vegas we could put the sound affects in the
right place in the recording. We could also make the music
lower and sound affects louder so it didn’t over power our
voices and it was still clear and easy to understand what it
was we were saying.
None of the equipment was hard to use as we both knew
all the software's and devices that we were using.
How did technology enable the creative process? Was it
difficult to use any of the equipment and did you learn any
skills.
6. We used a loop so that the keyboard effect lasted the same time
that the voice recording when talking about the competition.
We used a track, which is the Willy Wonka theme tune which
suits the radio advert genre. This track was embedded in the
radio advert.
We used a voice over, which was us talking about the candy
shop.
We used SFX, which was a pop, keyboard, party noises and gasp
sounds played in the appropriate places in the recording.
Atmospheric sounds were used so that it gives more of a candy
shack feel.
What conventions of radio adverts
have you used and why?
7. We are representing a Candy shop by using a well
known sound track to ‘Willy Wonka’ which will be
easy and quick to recognise what it is about as many
people know that Willy Wonka is to do with candy.
Big brands of chocolate and sweets are mentioned so
that straight away people realise what it is.
What or who are you representing in
your advert and how?
8. We were told that the musical bed was too loud so we
lowered it so that the voice over was easier and clearer to
hear.
Our voices were apparently too quiet and the volume had
to be turned up in order to be able to hear it clearly, this
made me realise I perhaps need to talk louder when
recording or come up closer to the microphone.
More atmospheric sounds such as children shouting, or
people trying to sell candy would give the advert
What feedback did you get and did
this help you realise anything about
your project.
