The potential target audience for the music video is males and females aged 14-30 who are students or do manual labor. They would be in socioeconomic groups C2, D, and E and can relate to the lyrics about working hard to achieve dreams. This audience enjoys R&B music and seeks less mainstream media. They are interested in radio stations that support new artists and watch online videos on computers and mobile phones.

1. PotentialTarget audience
The potential audience for my music video would be males and females aged 14-30
years old. Their occupation would be students or people in jobs that consist of
manual labour. The demographic categories my potential audience would come
under are C2, D and E (minus pensioners). My audience will come under these
demographic groups because they are in the same position as the person in the
video, working a manual job, dreaming of big things, hoping to be rich one day,
therefore, the people that would be interested in this video are people that are hard
workers and aspirational, as they would be able to relate to the lyrics about working
hard, towards your dream.
Media interests, my potential target audience would be interested in R&B music as
this is the genre of the music for my music video. They would be users of gratification
theory because they seek to find media that isn’t promoted to the mass audiences.
Their interests in media and their opinions on that media is not influenced by the
mass audience, therefore are not influenced by the opinion leaders described in the
two-step flow communication theory.
Other media that they would be interested in is radio stations such as Radio 1xtra,
because they have certain shows were they play up and coming artists, such as the
artist I am using for my video.Also they would spend time surfing the internet,
watching videos online on their computer. They would also like to watch videos on
the go using their mobile phones.