The document summarizes challenges faced and lessons learned from creating a radio advertisement. It discusses issues encountered with audio editing software cutting out too much of the voice clip and background noises. Advertising techniques like using simple language, rhetorical questions, and a catchy jingle were employed. Technology like audio editing software enabled creating the advertisement but was difficult to use for removing all unwanted sounds. Feedback indicated being more enthusiastic in recordings and preventing background noises.

1. Radio Advert Evaluation.

2. What creative decisions did you have to make to solve problems
and how did this depart from your original plan?
In the advert, it some parts you can hear paper moving or something being
moved and I tried to cut this out of the voice clip but Audacity seemed to cut
the voice clip more that I wanted it to. So I ended up putting seagull sound
effects at the start to get rid of the noise. Also towards the end the paper
moving noise appeared again so I turned up the Jingle at the end to try and
cover it up, unfortunately and the very end of the advert, there is an odd noise
of something being moved, I couldn’t get rid of this part because again
audacity trimmed more of the clip that I would have liked.

3. Both individually and working with others how did you work and
what challenges did you face?
• The challenges we faced as a pair was recording the voices. This was
because we seemed to have interference e.g. paper rustling.
• As a pair we had to re-record over and over but still managed to a noise In
the background that shouldn’t be there. I tried to edit the unwanted
sounds out on Celtx but as I wasn’t familiar with it, I found it difficult to
get rid of the noise.
• Kept having to re-record the voice parts as we didn’t sound very
enthusiastic compared to real Radio adverts.

4. What advertising techniques did you use to hook your
intended target audience?
• Used simple language and rhetorical questions- this showed that it was
aimed at teenagers as it didn’t include words that younger wouldn’t know
the meaning of.
• I used a catchy jingle, this makes the advert memorable. A catchy tune
will drawn people in.
• Simple & short

5. How did technology enable the creative process? Was it
difficult to use any of the equipment and did you learn
any skills?
• Using Celtx I was able to put the voice, sound effects and a
jingle all together and cut out parts that didn’t sound right for
the adverts. I added in seagull sound effects at the start and
jingle quietly under the voiceover.

6. What conventions of radio adverts have you used or
not used and why?
What I did use-
1. A jingle I used this because it made it catchy and sound happy & fun
2. voice overs/vocals every advert needs vocals to be told what the advert is about
3.Repitition this was used to make sure the audience knew where to find the store.
4. Contact information- again to let people know where waves is, online & telephone contact
5.Sound effects- seagulls.- links in with the beach & waves theme, seagulls= beach birds.
6. Background music (the jingle carries on all way through ad, just quieter than the starting
jingle) – to make the adverts sound cheerful and make people want to listen all the way through.
What I didn’t use-
1. Slogans
2. Light Humour
3. Facts & figures.

7. What or who are you representing in your advert and
how?
• The advert was for Waves surf shop in Poole and the shop was being
advertised so more people would know about it and more would drawn in
to the shop and buy their surf wear from the shop. It was also telling
people about the discounts and deals that there is at waves. The point of
the advert was to get teenage surfers to shop at waves for new cool surf
wear.

8. What feedback did you get and did this help you realise anything
about your product?
• I got told that we needed to sound more enthusiastic on the recordings
and after lots of re-recording it sounded the same as the first round of
recordings. Next time I think we would have to try and sound overly happy
and a little crazy to make sure it was extremely enthusiastic. Also on the
recordings, make sure there is nothing in the way that could be rattled of
moved to make a sound on the recordings because that’s another reason
we had to re-record.