Retail Merchandising Notes taken from attending webinar sponsored by Podium on Retail Leadership Summit, exploring impacts of COVID-19 on retail.
Merch/Merchandise/E-commerce/Retail/Revenue/Gross Profit/Data/Omnichannel
Retail Merchandising Notes taken from attending webinar sponsored by Podium on Retail Leadership Summit, exploring impacts of COVID-19 on retail.
Merch/Merchandise/E-commerce/Retail/Revenue/Gross Profit/Data/Omnichannel
Game Your Way to 400% Higher Tradeshow Traffic and Lower CostsMichael Leis
Adding games as the center of your tradeshow presence creates an entire campaign of fun that draws, educates, and sells like you wouldn't believe. Delivered at the TS2 2008 conference in Philadelphia.
IS20G14 - The CRM Check-Up: How to Reexamine Your Sales Tools -Mark Vickery, ...Sean Bradley
When was the last time you evaluated your CRM? Priorities in the auto retail industry and within your dealership have rapidly shifted, and the way you use the CRM and other sales tools at your dealership should change, too.
The car sales process has evolved to become more personalized, flexible, and digital, and it's essential to make sure your dealership’s tools are keeping up. But with so many factors to consider in a tool as complex as a CRM, figuring out exactly what you’re missing can be an overwhelming task.
IS20G14 - Philadelphia, PA
LIVE! Casino & Hotel
January 11-13, 2022
5 Conversion Rate Optimization Mistakes to Avoid and How to Fix Them to Get M...Aggregage
Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. Enter: conversion rate optimization (CRO). There are many things you can do to increase leads and customers without increasing your marketing spend—but improper execution could do more harm than good.
Join Jen Dewar, CEO and Principal Consultant at Jalydew, for this insightful look into how to optimize your conversion rates. In this session you will learn:
• How to turn brand awareness into tangible market value
• What are the most common CRO mistakes
• How to get out of your own way so the leads can flow in
Referral Relationship Experts Series: Marrying Marketing and SalesInfluitive
Joanne Black, Author, Top 30 Social Sales Influencer and Founder of No More Cold Calling.
Never leave a referral on the table again! Discover referral expert Joanne Black’s five-step process that helps sales reps generate more referrals. Then, learn how marketers can turn those customers into advocates and keep those referrals flowing.
Build an effective web site in 2015.
Your web site is critical to building your business. More than ever, people will check out your web site before making a decision to consider working with you, purchasing your product or service. Effectively using web design will build trust and increase conversions, and by contrast poor design choices will decrease trust and limit your business.
Includes the top 8 most important elements of web design and development in 2015 from the most basic to the cutting edge.
What is it worth to me (A "brilliant" solution to an age old pricing challenge)Bryan Cassady
Question: What is perfect pricing ? Answer: Where everyone pays for the value they receive.
But it is difficult (if not impossible) to know what your product is worth to everyone in the market. Maybe you should let people pay what your product is worth to them… A discussion of PWYW pricing
If you want something different, do something differentYouthSight
Why brands should leverage the skills of bright young minds to spark inject inspiration into their product, service or campaign. A ‘how-to’ guide for brands who want to shake up the research, insight and innovation process, which can ultimately lead to greater cut through with young consumers.
Here's a simple tips on how to create an effective and attractive window display to your retail store. Hope this can help, and feel free to contact and discuss if you have an opinion.
Summary presentation for the monthly Twin Cities Eloqua user group held the last Tuesday of every month at the Relationship One office - www.relationshipone.com for more information.
IS20G14 - Yesterday's Everything is NOT Today's Anything: What's New for the ...Sean Bradley
Yesterday's Everything is NOT Today's Anything: What's New for the Automotive Industry
IS20G14 - Philadelphia, PA
LIVE! Casino & Hotel
January 11-13, 2022
Measuring PR with Google Analytics Webinar - Walker Sands and Walker Sands D...beaslecb
The ROI of public relations is traditionally very difficult to measure, especially for B2B companies. But it’s not impossible. When you can’t turn to market research to assess PR success, we find it incredibly useful to dig into your Google Analytics.
Learn how to:
Gain additional insight into the success of your PR programs
Determine the right web pages to link to
Identify performance of website traffic from media placements
Dissect and monetize traffic once it hits your website
Tie leads to your PR activities and justify budget
The recorded presentation can be viewed at: http://www.walkersands.com/Measuring-PR-with-Google-Analytics-Webinar
Game Your Way to 400% Higher Tradeshow Traffic and Lower CostsMichael Leis
Adding games as the center of your tradeshow presence creates an entire campaign of fun that draws, educates, and sells like you wouldn't believe. Delivered at the TS2 2008 conference in Philadelphia.
IS20G14 - The CRM Check-Up: How to Reexamine Your Sales Tools -Mark Vickery, ...Sean Bradley
When was the last time you evaluated your CRM? Priorities in the auto retail industry and within your dealership have rapidly shifted, and the way you use the CRM and other sales tools at your dealership should change, too.
The car sales process has evolved to become more personalized, flexible, and digital, and it's essential to make sure your dealership’s tools are keeping up. But with so many factors to consider in a tool as complex as a CRM, figuring out exactly what you’re missing can be an overwhelming task.
IS20G14 - Philadelphia, PA
LIVE! Casino & Hotel
January 11-13, 2022
5 Conversion Rate Optimization Mistakes to Avoid and How to Fix Them to Get M...Aggregage
Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. Enter: conversion rate optimization (CRO). There are many things you can do to increase leads and customers without increasing your marketing spend—but improper execution could do more harm than good.
Join Jen Dewar, CEO and Principal Consultant at Jalydew, for this insightful look into how to optimize your conversion rates. In this session you will learn:
• How to turn brand awareness into tangible market value
• What are the most common CRO mistakes
• How to get out of your own way so the leads can flow in
Referral Relationship Experts Series: Marrying Marketing and SalesInfluitive
Joanne Black, Author, Top 30 Social Sales Influencer and Founder of No More Cold Calling.
Never leave a referral on the table again! Discover referral expert Joanne Black’s five-step process that helps sales reps generate more referrals. Then, learn how marketers can turn those customers into advocates and keep those referrals flowing.
Build an effective web site in 2015.
Your web site is critical to building your business. More than ever, people will check out your web site before making a decision to consider working with you, purchasing your product or service. Effectively using web design will build trust and increase conversions, and by contrast poor design choices will decrease trust and limit your business.
Includes the top 8 most important elements of web design and development in 2015 from the most basic to the cutting edge.
What is it worth to me (A "brilliant" solution to an age old pricing challenge)Bryan Cassady
Question: What is perfect pricing ? Answer: Where everyone pays for the value they receive.
But it is difficult (if not impossible) to know what your product is worth to everyone in the market. Maybe you should let people pay what your product is worth to them… A discussion of PWYW pricing
If you want something different, do something differentYouthSight
Why brands should leverage the skills of bright young minds to spark inject inspiration into their product, service or campaign. A ‘how-to’ guide for brands who want to shake up the research, insight and innovation process, which can ultimately lead to greater cut through with young consumers.
Here's a simple tips on how to create an effective and attractive window display to your retail store. Hope this can help, and feel free to contact and discuss if you have an opinion.
Summary presentation for the monthly Twin Cities Eloqua user group held the last Tuesday of every month at the Relationship One office - www.relationshipone.com for more information.
IS20G14 - Yesterday's Everything is NOT Today's Anything: What's New for the ...Sean Bradley
Yesterday's Everything is NOT Today's Anything: What's New for the Automotive Industry
IS20G14 - Philadelphia, PA
LIVE! Casino & Hotel
January 11-13, 2022
Measuring PR with Google Analytics Webinar - Walker Sands and Walker Sands D...beaslecb
The ROI of public relations is traditionally very difficult to measure, especially for B2B companies. But it’s not impossible. When you can’t turn to market research to assess PR success, we find it incredibly useful to dig into your Google Analytics.
Learn how to:
Gain additional insight into the success of your PR programs
Determine the right web pages to link to
Identify performance of website traffic from media placements
Dissect and monetize traffic once it hits your website
Tie leads to your PR activities and justify budget
The recorded presentation can be viewed at: http://www.walkersands.com/Measuring-PR-with-Google-Analytics-Webinar
Gary Stockert of [s+m+c]pros gives a glimpse into the types of social media agencies and how they can take you from the implementation to theoptimization, and then all the way to the monetization of your social media efforts!
My view on 7 fundamental pillars of marketing.
1. Mindset - always be helping
2. Usefulness - marketing so useful people would pay for it
3. Trio of Owned, Earned, Paid Media
4. Marketing Automation
5. "Smarketing" - Integrated Sales & Marketing team
6. Continuous Measurement, Testing & Optimization
7. Product that markets itself
Moderated by Paul Perrotta with Panelists: Michael Rosinski of Astoria Software, Julie Newcome of Ultimate Software, Joe Gelb of Zoomin Software, Ray Gallon of The Transformation Society, Alex Masycheff of Intuillion, Ltd., and Anna N. Schlegel of Net App.
Budgets are tight. Times are lean. But you know you need to improve your Technical Resource Center. You could just hope it happens. Or, you could learn from the lessons of those who have gone before you. In this fast-paced panel discussion, Paul Perrotta will ask a panel of seasoned professionals for advice on how to pitch your ideas and secure funding. The panelists discuss the pitfalls to avoid, and they’ll share approaches, pro-tips, and advice to help you get what you need.
Become a data driven organisation, and turn your KPIs into Euro's. Through monetization you are able to measure the real value of each digital channel, each online behavior and each audience segment.
Trends in B2B Marketing: 7 Key Insights from the 'How B2B Marketing is Changi...Hannah Flynn
What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. The results included a few expected areas of consensus but also some surprising divergence of opinions.
Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face.
Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. And there's one promising avenue many marketers may be under-investing in. This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers.
- What should a digital marketer's response be?
- How do we keep website conversions and leads high?
- And how to do so as quality site sessions are coming at more of a premium?
Developing a Marketing Strategy for Growth: Planning for 2023NapierPR
We explore the different things B2B marketers need to consider when building a marketing strategy and share the processes they can follow to develop a 2023 strategy which will deliver results.
We share a framework for measurement and tools to help you plan.
Email Marketing and Marketing Automation ExcellenceGetResponse
Dr. Dave Chaffey of Smart Insights discusses the findings from the Email Marketing and Marketing Automation Excellence 2017 report, based on a study conducted in partnership with GetResponse, Holistic Email Marketing, and Content Marketing Institute.
Society changes, so does the branding - Rainforest Alliancemore onion
Baris Bilgen, Rainforest Alliance
Presentation from Impact Space Amsterdam 2024
For more info see https://www.impact-space.org/
Videos available at
https://youtu.be/3iIkOi3srLo?feature=shared
https://youtu.be/IDzigy6MYYE?feature=shared
Versus Arthritis - supporter centred digital communicationsmore onion
This presentation explains how Versus Arthritis, with help from more onion, have driven organisational change to transform the way they engage supporters, recruit and retain donors, and deepen understanding of their audience. They outline the steps in their journey, from initial pilot project through to introducing entirely new roles and organisational processes, and how they've built internal buy-in and overcome obstacles to change.
Innovative digital campaigning actions - February 2023 more onion
We looked at ways to make your digital campaigning actions more appealing, engaging, relevant and impactful, illustrated with example actions from Shelter, Four Paws, Sands, World Animal Protection and more, all using the digital campaigning and fundraising platform Impact Stack. For more info visit https://www.impact-stack.org/
Rhiannan Sullivan presents Care2 Cultivate.
From a digital strategy webinar from Care2 and more onion, exploring how you can nurture your donor relationships through engaging communications that deliver for both your supporters and your longer-term fundraising targets.
https://www.more-onion.com/
https://www.care2.com/
Recruiting and retaining donors case studymore onion
More onion strategy consultant Rebecca Turner and Jack York, Mass Acquisition Manager at Versus Arthritis, share an in-depth case study of a project they’ve been working together on over the past year and half to recruit and retain new donors through engagement-focused, integrated email supporter journeys.
Digital strategy - testing and learning Care2more onion
Care2's Rhiannan Sullivan of shares insights from Care2 and clients' testing and learning programmes, at a digital strategy webinar hosted by more onion and Care2 in May 2021.
Digital strategist Rebecca Turner sets out some approaches to testing and learning at our digital strategy webinar on testing and learning, presented jointly with Care2. May 2021 Video recording available: https://youtu.be/_-y7T5n9hTI
This session provides a comprehensive overview of the latest updates to the Uniform Administrative Requirements, Cost Principles, and Audit Requirements for Federal Awards (commonly known as the Uniform Guidance) outlined in the 2 CFR 200.
With a focus on the 2024 revisions issued by the Office of Management and Budget (OMB), participants will gain insight into the key changes affecting federal grant recipients. The session will delve into critical regulatory updates, providing attendees with the knowledge and tools necessary to navigate and comply with the evolving landscape of federal grant management.
Learning Objectives:
- Understand the rationale behind the 2024 updates to the Uniform Guidance outlined in 2 CFR 200, and their implications for federal grant recipients.
- Identify the key changes and revisions introduced by the Office of Management and Budget (OMB) in the 2024 edition of 2 CFR 200.
- Gain proficiency in applying the updated regulations to ensure compliance with federal grant requirements and avoid potential audit findings.
- Develop strategies for effectively implementing the new guidelines within the grant management processes of their respective organizations, fostering efficiency and accountability in federal grant administration.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
A process server is a authorized person for delivering legal documents, such as summons, complaints, subpoenas, and other court papers, to peoples involved in legal proceedings.
Presentation by Jared Jageler, David Adler, Noelia Duchovny, and Evan Herrnstadt, analysts in CBO’s Microeconomic Studies and Health Analysis Divisions, at the Association of Environmental and Resource Economists Summer Conference.
Understanding the Challenges of Street ChildrenSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
ZGB - The Role of Generative AI in Government transformation.pdfSaeed Al Dhaheri
This keynote was presented during the the 7th edition of the UAE Hackathon 2024. It highlights the role of AI and Generative AI in addressing government transformation to achieve zero government bureaucracy
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Donate to charity during this holiday seasonSERUDS INDIA
For people who have money and are philanthropic, there are infinite opportunities to gift a needy person or child a Merry Christmas. Even if you are living on a shoestring budget, you will be surprised at how much you can do.
Donate Us
https://serudsindia.org/how-to-donate-to-charity-during-this-holiday-season/
#charityforchildren, #donateforchildren, #donateclothesforchildren, #donatebooksforchildren, #donatetoysforchildren, #sponsorforchildren, #sponsorclothesforchildren, #sponsorbooksforchildren, #sponsortoysforchildren, #seruds, #kurnool
23. 23
Nature
Launched Nov 2018
Petitions signatories 55,000
New supporters to database 16,609
E-mailable supporters recruited 8,000
Cost per lead £1.20
25. 25
Next steps
• Optimisation
• Report on retention
• Analysis of welcome journey
• Develop tools for other campaigns (maybe not a quiz?!)
• Encourage more meaningful, deeper levels of engagement
Post GDPR - looking to build list up
134,982 on 25 May
212,784 previously
36% reduction in our list
Wider engagement needed as set out in our business plan
MVP using Typeform – MVM testing
How clickable the ads are
How many people are completing the prototype?
Caveated – the prototype will be far removed from completed
Super light touch process
Ad on Facebook
User answers questions
User is asked before they see (as they are ‘calculated’ their results if they'd like to sign a petition
If user says yes, they see a petition form and sign it. They then see their result and are asked to share it
If user says no they then see their result and are asked to share it
User is asked to donate (RG or cash)