Yesterday's Everything is NOT Today's Anything: What's New for the Automotive Industry
IS20G14 - Philadelphia, PA
LIVE! Casino & Hotel
January 11-13, 2022
IS20G14 - The CRM Check-Up: How to Reexamine Your Sales Tools -Mark Vickery, ...Sean Bradley
When was the last time you evaluated your CRM? Priorities in the auto retail industry and within your dealership have rapidly shifted, and the way you use the CRM and other sales tools at your dealership should change, too.
The car sales process has evolved to become more personalized, flexible, and digital, and it's essential to make sure your dealership’s tools are keeping up. But with so many factors to consider in a tool as complex as a CRM, figuring out exactly what you’re missing can be an overwhelming task.
IS20G14 - Philadelphia, PA
LIVE! Casino & Hotel
January 11-13, 2022
IS20G14 - There are No Shortcuts: Stop Chasing Shiny Objects! Be Brilliant wi...Sean Bradley
1. The document discusses how focusing on the basics rather than chasing shiny new objects leads to better results for sales. It emphasizes delivering an excellent customer experience, especially over the phone, to convert more browsers into callers and close more deals.
2. Data shows that most car shopping is done online and on mobile now, so digital advertising and phone systems that can capture calls are critical. Call tracking and agent performance monitoring help plug leaks and ensure quality service.
3. A consultative sales process, responsive support, and consistent training are emphasized as ways to improve the customer experience and increase sales through the lifetime of the customer relationship.
IS20G14 - This Changes Everything - Tim Cox, CarNowSean Bradley
Today dealers pay handsomely for multiple technology solutions that involve multiple employees spending dozens of hours and yet as an industry we still only sell 3% of cars online.
Why is that?
Key Takeaways:
Stop chasing customers. Start serving them!
Remove roadblocks and stop signs on your website. Go formless!
Adapt Real-Time Retail to Dealership Culture
IS20G14 - Philadelphia, PA
LIVE! Casino & Hotel
January 11-13, 2022
IS20G14 - The Communication Game - Jason Harris, Matador AISean Bradley
Jason Harris has over 18 years of experience in automotive marketing and operations. At Cambridge Mitsubishi, through process development, he achieved a closing ratio of 45%, higher than average. In the last 24 months, he has reset his mindset to focus on conversations rather than leads. Effective communication now happens primarily through text messaging and AI can help further improve communication efforts by nurturing, engaging, and qualifying prospects so staff can focus on the customer experience.
Let's Solve the #1 Problem for the Automotive Sales Industry... People (Part 2)Sean Bradley
This document discusses solving the #1 problem plaguing the automotive sales industry: retaining and developing talent. It argues that people are assets, not liabilities. It then outlines ways to improve recruiting, onboarding, training, and talent development. For recruiting, it recommends having an online career presence, using video and social media graphics, email blasts, job fairs, and conventional advertising. For onboarding, it says dealers need job descriptions and schedules. For training, it argues dealers underinvest and provides examples like product knowledge, communication skills, and personal development. It promotes talent development beyond just training. The document encourages attending live sessions to learn more.
Sean V. Bradley, CSP IS20G 12 PresentationSean Bradley
Sean V. Bradley discusses how most dealerships are not properly utilizing their CRM systems. He outlines that dealerships typically do not set up their CRM correctly, train employees on how to use it properly, or manage the CRM effectively. Bradley argues that dealerships should focus on customizing their CRM content, mapping out key processes, training all employees on the CRM, and holding employees accountable for CRM use in order to maximize its benefits and turn the CRM into a profitable asset.
Today, more than ever – buying the right inventory and at the right price is the difference between setting records or furloughing employees. Learn how to buy 100 cars a month from the public resulting in an extra $1,200 per copy on the front while turning that inventory in less than 30 days. Yes, we know how that sounds.
Speakers:
Sean V. Bradley, CSP
President | Dealer Synergy
Danny Zaslavsky
Dealer Principal; Partner | Country Hill Motors
The absolute best process strategy for phone sales, internet sales or bdckarinabradley
This document provides statistics and strategies related to phone sales, internet sales, and business development centers (BDCs). It discusses the typical buying cycle, research habits of online prospects, factors that influence purchase decisions, and tips for effective communication. The key points are that response time is critical to closing sales, most customers research online before visiting dealerships, and the goal is to understand customers' needs and expectations in order to meet and exceed them.
IS20G14 - The CRM Check-Up: How to Reexamine Your Sales Tools -Mark Vickery, ...Sean Bradley
When was the last time you evaluated your CRM? Priorities in the auto retail industry and within your dealership have rapidly shifted, and the way you use the CRM and other sales tools at your dealership should change, too.
The car sales process has evolved to become more personalized, flexible, and digital, and it's essential to make sure your dealership’s tools are keeping up. But with so many factors to consider in a tool as complex as a CRM, figuring out exactly what you’re missing can be an overwhelming task.
IS20G14 - Philadelphia, PA
LIVE! Casino & Hotel
January 11-13, 2022
IS20G14 - There are No Shortcuts: Stop Chasing Shiny Objects! Be Brilliant wi...Sean Bradley
1. The document discusses how focusing on the basics rather than chasing shiny new objects leads to better results for sales. It emphasizes delivering an excellent customer experience, especially over the phone, to convert more browsers into callers and close more deals.
2. Data shows that most car shopping is done online and on mobile now, so digital advertising and phone systems that can capture calls are critical. Call tracking and agent performance monitoring help plug leaks and ensure quality service.
3. A consultative sales process, responsive support, and consistent training are emphasized as ways to improve the customer experience and increase sales through the lifetime of the customer relationship.
IS20G14 - This Changes Everything - Tim Cox, CarNowSean Bradley
Today dealers pay handsomely for multiple technology solutions that involve multiple employees spending dozens of hours and yet as an industry we still only sell 3% of cars online.
Why is that?
Key Takeaways:
Stop chasing customers. Start serving them!
Remove roadblocks and stop signs on your website. Go formless!
Adapt Real-Time Retail to Dealership Culture
IS20G14 - Philadelphia, PA
LIVE! Casino & Hotel
January 11-13, 2022
IS20G14 - The Communication Game - Jason Harris, Matador AISean Bradley
Jason Harris has over 18 years of experience in automotive marketing and operations. At Cambridge Mitsubishi, through process development, he achieved a closing ratio of 45%, higher than average. In the last 24 months, he has reset his mindset to focus on conversations rather than leads. Effective communication now happens primarily through text messaging and AI can help further improve communication efforts by nurturing, engaging, and qualifying prospects so staff can focus on the customer experience.
Let's Solve the #1 Problem for the Automotive Sales Industry... People (Part 2)Sean Bradley
This document discusses solving the #1 problem plaguing the automotive sales industry: retaining and developing talent. It argues that people are assets, not liabilities. It then outlines ways to improve recruiting, onboarding, training, and talent development. For recruiting, it recommends having an online career presence, using video and social media graphics, email blasts, job fairs, and conventional advertising. For onboarding, it says dealers need job descriptions and schedules. For training, it argues dealers underinvest and provides examples like product knowledge, communication skills, and personal development. It promotes talent development beyond just training. The document encourages attending live sessions to learn more.
Sean V. Bradley, CSP IS20G 12 PresentationSean Bradley
Sean V. Bradley discusses how most dealerships are not properly utilizing their CRM systems. He outlines that dealerships typically do not set up their CRM correctly, train employees on how to use it properly, or manage the CRM effectively. Bradley argues that dealerships should focus on customizing their CRM content, mapping out key processes, training all employees on the CRM, and holding employees accountable for CRM use in order to maximize its benefits and turn the CRM into a profitable asset.
Today, more than ever – buying the right inventory and at the right price is the difference between setting records or furloughing employees. Learn how to buy 100 cars a month from the public resulting in an extra $1,200 per copy on the front while turning that inventory in less than 30 days. Yes, we know how that sounds.
Speakers:
Sean V. Bradley, CSP
President | Dealer Synergy
Danny Zaslavsky
Dealer Principal; Partner | Country Hill Motors
The absolute best process strategy for phone sales, internet sales or bdckarinabradley
This document provides statistics and strategies related to phone sales, internet sales, and business development centers (BDCs). It discusses the typical buying cycle, research habits of online prospects, factors that influence purchase decisions, and tips for effective communication. The key points are that response time is critical to closing sales, most customers research online before visiting dealerships, and the goal is to understand customers' needs and expectations in order to meet and exceed them.
Pushing Past the Status Quo: in Your Wholesale & Retail Operations How Effici...karinabradley
This document discusses strategies for improving efficiency in wholesale and retail automotive operations to gain a competitive edge. It notes that wholesale processes have changed little over time and are inefficient, taking 6-8 inventory turns per year. Radically changing processes could improve this to 12-16 turns within 3 days. Retail processes also remain largely the same despite customers now doing more research online. Improving customer handling and the car buying experience could increase ownership rates. The document recommends educational sessions to infuse speed and efficiency into wholesale, retail, pricing and trade-ins, customer handling, and managing human capital.
The document discusses how social media is one of the most powerful influences on car buyers. It notes that 75% of car buyers find internet and social media resources most helpful when researching dealers. Additionally, 81% of car buyers and 83% of service customers said online review sites helped in their dealership selection process. The document provides examples of dealerships that improved their online reputation and reviews through actively managing social media, which led to increased sales and positive customer feedback. It emphasizes the importance of responding to reviews and engaging customers on social platforms like Facebook and Twitter.
The document discusses strategies for optimizing a dealership's internet sales department. It recommends establishing a dedicated internet sales team to handle all online leads from open to close. Key aspects include implementing a live scorecard to track performance, organizing the team into shifts to maximize call time, and integrating showroom staff to synergize online and in-person sales efforts. The goal is to create a continuous flow of customer appointments through a holistic and synergistic approach between the internet and showroom departments.
Turning Automotive Marketing Ideas Into ActionsBrian Pasch
Brian Pasch leads dealers through marketing strategies and products that can impact sales, increase profits, and grow market share. Brian explains the "WHY" behind his recommendations and the video recording is also available to go along with these slides. Contact Brian Pasch for the video link at: brian@pcgcompanies.com. PCG is proud to be an authorized reseller for marketing automation tools Lotlinx, which enhances our ability to create effective marketing campaigns for our clients. We receive a commission for LotLinx sales and support.
The document discusses the "now economy" where customers control the marketplace and can access products instantly online. It then summarizes a tool called CarStory Market Reports that provides dynamic merchandising for dealers' websites based on regional analytics of supply and demand data. The tool is free for dealers to use and has led to improved metrics like increased leads and time on site for dealers that adopted it.
Marketing tech: Deep learning and content tactics to boost customer engagemen...National Retail Federation
Presentation from NRF 2019 Retail's Big Show
David Bessis, Founder and CEO, Tinyclues
Shirley Chen, Founder and CEO, Narrativ
Richard Kestenbaum, Co-Founder and Partner, Triangle Capital
Karen Moon, Co-Founder and CEO, Trendalytics
Presentation from NRF 2019 Retail's Big Show
Sharad Khare, Khare Communications
Eleanor Morgan, Casper
Drew Green, INDOCHINO
Jennifer Braunschweiger, MM.LaFleur
This document discusses how omnichannel marketing has evolved in today's mobile-first world, with customers moving between devices and expecting fast, personalized service. While many companies have optimized for mobile experiences, email conversions still lag desktop. The document advocates integrating call data from conversations into email marketing programs to improve attribution, profiles, and the understanding of customer journeys. Companies that have done this have seen big improvements in metrics like ROI. The key takeaways are to map customer journeys, analyze existing email data, and consider the impact of calls on email performance.
Product Paradigm Shift: Customer-centric Merchandising in the Age of Data and...National Retail Federation
Presentation from NRF 2019 Retail's Big Show
Greg Petro, CEO, First Insight
Michael Gilbert, EVP, Product Development, Kohl's
Ann Joyce, Chief Customer Officer & EVP, Technology, Chico's FAS, Inc.
Mark Chrystal, Chief Analytics Officer, rue21
DMS your entire inventory live on FleetRates.com with HomeNet's WebiolPro and FleetRates. Be one of over 16,000 dealers across the nation who use Webiol to export their live inventory online. No Long Term Contracts or Commitments. Sign up today for FleetRates.com and WebiolPlus. Become a FleetRates.com certified dealer to get noticed and Sell More Cars.
Sarah Probert & Viven McKechnie, pt78 : The First 5 Steps to Creating a Marke...DMX Dublin
The document discusses creating a culture of marketing effectiveness. It emphasizes measuring effectiveness through achieving business outcomes and return on investment, rather than just efficiency. It provides examples of key performance indicators and metrics to track at different levels from commercial objectives down to marketing metrics. It also addresses common barriers to adopting effectiveness practices and the need to improve skills and close gaps in prioritizing effectiveness measurement.
Ralph Paglia ILM Implementation For General Motors DealersRalph Paglia
Courtesy Chevrolet has emerged as the top internet retailer of new and used Chevrolets. It uses an integrated online and traditional marketing strategy along with business development centers and dedicated internet sales teams to dominate the online car buying experience. The dealership generates over 60,000 online leads annually and sold over 4,000 vehicles in 2006 through its internet sales department by implementing an effective lead management process. This process involves routing online leads into a customer relationship management tool, having staff make initial contact within 30 minutes, and scheduling test drive appointments to convert leads into sales.
#MarketingShake – Jon Busman – Winning: Como los líderes de Marketing captura...amdia
The document discusses the evolution of marketing to customer engagement. It notes that marketing professionals have always been responsible for understanding customers and defining products and protecting brand promises. However, the key imperatives of the new customer engagement profession in 2012 were to design culture and brand as one, create an engagement system to maximize value across interactions, and understand each customer as an individual. It discusses how customer engagement has evolved to involve co-creating with customers, employees, and partners as well as innovating personalized experiences.
Intelligent Call Routing: Getting callers to the right place, at the right ti...Invoca
The document summarizes a panel discussion at the Invoca Summit about using Invoca solutions to route calls to the right destinations and collect the right data. The panel discussed how Invoca helped Allstate and Frontier route calls accurately, improve customer experience, and attribute marketing campaigns to inbound calls. They also discussed using Tableau dashboards to analyze reporting data and how Invoca can provide priority routing, real-time routing, intelligent routing, and consistent customer experiences in the future.
This document discusses how dealers and consumers differ in their approaches to vehicle pricing and trade-in values. It introduces DealerCue as a system that bridges this gap by integrating third-party data and market insights. Specific products are highlighted, including VinCue for appraisals, RevCue for websites and inventory, and AdCue for targeted digital ads. Customer testimonials praise the responsiveness and results from using DealerCue's tools. The company's growth, finances, team, and opportunities are overviewed, with a focus on continued product innovation.
Digital Dealer April2007 Ralph Paglia Cover Story 2Ralph Paglia
The document provides an interview with Ralph Paglia, the e-business director of Courtesy Chevrolet dealership in Phoenix, Arizona. It discusses how the dealership generates over 30% of its sales from its e-business department, which includes internet sales teams, a customer relationship center, and marketing efforts. It also details the various sources the dealership uses to generate internet leads, how it manages customer information, and challenges maintaining gross profits with internet sales.
Pushing Past the Status Quo: in Your Wholesale & Retail Operations How Effici...karinabradley
This document discusses strategies for improving efficiency in wholesale and retail automotive operations to gain a competitive edge. It notes that wholesale processes have changed little over time and are inefficient, taking 6-8 inventory turns per year. Radically changing processes could improve this to 12-16 turns within 3 days. Retail processes also remain largely the same despite customers now doing more research online. Improving customer handling and the car buying experience could increase ownership rates. The document recommends educational sessions to infuse speed and efficiency into wholesale, retail, pricing and trade-ins, customer handling, and managing human capital.
The document discusses how social media is one of the most powerful influences on car buyers. It notes that 75% of car buyers find internet and social media resources most helpful when researching dealers. Additionally, 81% of car buyers and 83% of service customers said online review sites helped in their dealership selection process. The document provides examples of dealerships that improved their online reputation and reviews through actively managing social media, which led to increased sales and positive customer feedback. It emphasizes the importance of responding to reviews and engaging customers on social platforms like Facebook and Twitter.
The document discusses strategies for optimizing a dealership's internet sales department. It recommends establishing a dedicated internet sales team to handle all online leads from open to close. Key aspects include implementing a live scorecard to track performance, organizing the team into shifts to maximize call time, and integrating showroom staff to synergize online and in-person sales efforts. The goal is to create a continuous flow of customer appointments through a holistic and synergistic approach between the internet and showroom departments.
Turning Automotive Marketing Ideas Into ActionsBrian Pasch
Brian Pasch leads dealers through marketing strategies and products that can impact sales, increase profits, and grow market share. Brian explains the "WHY" behind his recommendations and the video recording is also available to go along with these slides. Contact Brian Pasch for the video link at: brian@pcgcompanies.com. PCG is proud to be an authorized reseller for marketing automation tools Lotlinx, which enhances our ability to create effective marketing campaigns for our clients. We receive a commission for LotLinx sales and support.
The document discusses the "now economy" where customers control the marketplace and can access products instantly online. It then summarizes a tool called CarStory Market Reports that provides dynamic merchandising for dealers' websites based on regional analytics of supply and demand data. The tool is free for dealers to use and has led to improved metrics like increased leads and time on site for dealers that adopted it.
Marketing tech: Deep learning and content tactics to boost customer engagemen...National Retail Federation
Presentation from NRF 2019 Retail's Big Show
David Bessis, Founder and CEO, Tinyclues
Shirley Chen, Founder and CEO, Narrativ
Richard Kestenbaum, Co-Founder and Partner, Triangle Capital
Karen Moon, Co-Founder and CEO, Trendalytics
Presentation from NRF 2019 Retail's Big Show
Sharad Khare, Khare Communications
Eleanor Morgan, Casper
Drew Green, INDOCHINO
Jennifer Braunschweiger, MM.LaFleur
This document discusses how omnichannel marketing has evolved in today's mobile-first world, with customers moving between devices and expecting fast, personalized service. While many companies have optimized for mobile experiences, email conversions still lag desktop. The document advocates integrating call data from conversations into email marketing programs to improve attribution, profiles, and the understanding of customer journeys. Companies that have done this have seen big improvements in metrics like ROI. The key takeaways are to map customer journeys, analyze existing email data, and consider the impact of calls on email performance.
Product Paradigm Shift: Customer-centric Merchandising in the Age of Data and...National Retail Federation
Presentation from NRF 2019 Retail's Big Show
Greg Petro, CEO, First Insight
Michael Gilbert, EVP, Product Development, Kohl's
Ann Joyce, Chief Customer Officer & EVP, Technology, Chico's FAS, Inc.
Mark Chrystal, Chief Analytics Officer, rue21
DMS your entire inventory live on FleetRates.com with HomeNet's WebiolPro and FleetRates. Be one of over 16,000 dealers across the nation who use Webiol to export their live inventory online. No Long Term Contracts or Commitments. Sign up today for FleetRates.com and WebiolPlus. Become a FleetRates.com certified dealer to get noticed and Sell More Cars.
Sarah Probert & Viven McKechnie, pt78 : The First 5 Steps to Creating a Marke...DMX Dublin
The document discusses creating a culture of marketing effectiveness. It emphasizes measuring effectiveness through achieving business outcomes and return on investment, rather than just efficiency. It provides examples of key performance indicators and metrics to track at different levels from commercial objectives down to marketing metrics. It also addresses common barriers to adopting effectiveness practices and the need to improve skills and close gaps in prioritizing effectiveness measurement.
Ralph Paglia ILM Implementation For General Motors DealersRalph Paglia
Courtesy Chevrolet has emerged as the top internet retailer of new and used Chevrolets. It uses an integrated online and traditional marketing strategy along with business development centers and dedicated internet sales teams to dominate the online car buying experience. The dealership generates over 60,000 online leads annually and sold over 4,000 vehicles in 2006 through its internet sales department by implementing an effective lead management process. This process involves routing online leads into a customer relationship management tool, having staff make initial contact within 30 minutes, and scheduling test drive appointments to convert leads into sales.
#MarketingShake – Jon Busman – Winning: Como los líderes de Marketing captura...amdia
The document discusses the evolution of marketing to customer engagement. It notes that marketing professionals have always been responsible for understanding customers and defining products and protecting brand promises. However, the key imperatives of the new customer engagement profession in 2012 were to design culture and brand as one, create an engagement system to maximize value across interactions, and understand each customer as an individual. It discusses how customer engagement has evolved to involve co-creating with customers, employees, and partners as well as innovating personalized experiences.
Intelligent Call Routing: Getting callers to the right place, at the right ti...Invoca
The document summarizes a panel discussion at the Invoca Summit about using Invoca solutions to route calls to the right destinations and collect the right data. The panel discussed how Invoca helped Allstate and Frontier route calls accurately, improve customer experience, and attribute marketing campaigns to inbound calls. They also discussed using Tableau dashboards to analyze reporting data and how Invoca can provide priority routing, real-time routing, intelligent routing, and consistent customer experiences in the future.
Intelligent Call Routing: Getting callers to the right place, at the right ti...
Similar to IS20G14 - Yesterday's Everything is NOT Today's Anything: What's New for the Automotive Industry- L.A. Williams & Malik Bronner, Dealer Synergy
This document discusses how dealers and consumers differ in their approaches to vehicle pricing and trade-in values. It introduces DealerCue as a system that bridges this gap by integrating third-party data and market insights. Specific products are highlighted, including VinCue for appraisals, RevCue for websites and inventory, and AdCue for targeted digital ads. Customer testimonials praise the responsiveness and results from using DealerCue's tools. The company's growth, finances, team, and opportunities are overviewed, with a focus on continued product innovation.
Digital Dealer April2007 Ralph Paglia Cover Story 2Ralph Paglia
The document provides an interview with Ralph Paglia, the e-business director of Courtesy Chevrolet dealership in Phoenix, Arizona. It discusses how the dealership generates over 30% of its sales from its e-business department, which includes internet sales teams, a customer relationship center, and marketing efforts. It also details the various sources the dealership uses to generate internet leads, how it manages customer information, and challenges maintaining gross profits with internet sales.
Digital Dealer April2007 Ralph Paglia Cover Story 2Ralph Paglia
The document provides an interview with Ralph Paglia, the e-business director of Courtesy Chevrolet dealership in Phoenix, Arizona. It discusses how the dealership generates over 30% of its sales from its e-business department, which includes internet sales teams, a customer relationship center, and marketing efforts. It also details the various sources the dealership uses to generate internet leads, how it manages customer information, and challenges maintaining gross profits with internet sales.
Digital Dealer April 2007 Ralph Paglia Cover Story 2Ralph Paglia
The document provides an interview with Ralph Paglia, the e-business director of Courtesy Chevrolet dealership in Phoenix, Arizona. It discusses how the dealership generates over 30% of its sales from its e-business department, which includes internet sales teams, a customer relationship center, and marketing efforts. It also details the various sources the dealership uses to generate internet leads and the different closing rates for each source.
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For similar content visit http://www.autosuccesssocial.com/
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For similar content visit http://www.autosuccesssocial.com/
Paul Sansone Jr. – Relationship Selling – Developer of Technology for today’s...Sean Bradley
1) The document discusses how the auto sales industry has changed from a relationship-based model in the past to a more online and price-focused model currently.
2) It promotes the EZ Referral Network program which provides training and technology to help salespeople generate their own leads through relationships, referrals, and networking rather than relying on dealership leads.
3) The goal is to change the sales culture to one where salespeople are business owners who can grow their customer base organically and make more money through relationship-selling and repeat/referral business.
DealerLink - Real Time Exclusive Special Finance Leadsdw_n_cinti
DealerLink leads are Real Time Exclusive Special Finance leads from people already searching for cars and making sure that they qualify of an auto loan.
They are people who are ready, willing, and now able to buy a car.
Call Dave @ 513 294-8767
IS20G12 - Understanding the Customer Journey: Know the Signals that Influence...Sean Bradley
This document discusses understanding the customer journey in car sales and how digital advertising needs to be optimized. It notes that the customer journey has changed and car buying is no longer a linear process. It emphasizes that digital advertising needs logic and data applied at scale to understand signals like who, what, where, when to most effectively target audiences. Vanity metrics are not enough and ROI needs to be measured. Success requires balancing technology, expertise from vendors, and people to maximize returns on ad spend through continuous optimization.
The keynote address discusses how the automotive industry and dealerships must evolve to keep up with changing customer preferences and technology. Specifically, it notes that most car buyers now conduct significant online research before visiting dealerships. It encourages dealerships to embrace digital marketing strategies like social media, videos, and targeted online ads to better connect with customers throughout the entire car buying process, from initial research to final purchase. The speaker argues that dealerships and salespeople must change how they operate in order to survive and thrive in this new environment.
Digital Dealer 18 Presentation by Todd Smith and David KainKainAutomotive
Todd Smith of ActivEngage and David Kain of Kain Automotive present 10 Awesome Tips to Improve your Digital Performance. Check out "The Wizard and the Silver Fox Deliver Digital Magic"
Let's Solve the #1 Problem for the Automotive Sales Industry... People (Part 1)Sean Bradley
This document discusses top car salespeople and the problem of lack of training and development in the automotive sales industry. It profiles several top-selling individuals, including Cody Carter who sold over 1,400 units in a year. It states that dealers spend over $6,400 per month on advertising but less than $1,000 on training, which causes issues like low customer satisfaction, sales and profits. The document argues that people should be viewed as assets rather than liabilities, and that fixing this problem requires focusing on recruiting, onboarding, training and developing talent.
Digital Dealer April2007 Ralph Paglia Cover StoryRalph Paglia
Ralph Paglia is the e-business director at Courtesy Chevrolet in Phoenix, Arizona, which has a large Hispanic population and competitive auto market. He oversees 60 employees across internet sales, customer relationship, and finance teams. Courtesy Chevrolet generates 30% of its sales from these departments. Paglia discusses the dealership's website strategy, use of multiple vendors, and challenges maintaining profits with internet sales in a competitive market.
Digital Dealer Magazine Interview with Ralph Paglia is Cover StoryRalph Paglia
Ralph Paglia is the e-business director at Courtesy Chevrolet in Phoenix, Arizona, which has a large Hispanic population and competitive auto market. He oversees 60 employees across internet sales, customer relationship, and finance teams. Courtesy Chevrolet generates 30% of its sales from these departments. Paglia discusses the dealership's website strategy, use of multiple vendors, and challenges maintaining profits with internet sales in a competitive market.
Digital Dealer April2007 Ralph Paglia Cover Story.Ralph Paglia
Ralph Paglia is the e-business director of Courtesy Chevrolet in Phoenix, Arizona, one of the fastest growing cities. He oversees 60 employees across various internet sales teams that generate 300-400 vehicle sales per month, accounting for 30% of the dealership's total sales. While 25% of the new vehicle advertising budget is spent on digital marketing, over 50% of the used vehicle budget is spent online, as digital efforts drive both internet leads and showroom traffic for used vehicles. The department's lowest closing rate is on third-party leads at 5.15%, while internally generated leads have a higher closing percentage.
Ralph Paglia is the e-business director at Courtesy Chevrolet in Phoenix, Arizona, which has a large Hispanic population and competitive auto market. He oversees 60 employees across internet sales, customer relationship, and finance teams. Courtesy Chevrolet generates 30% of its sales from these departments. Paglia discusses the dealership's website strategy, use of multiple vendors, and challenges of maintaining profits with internet sales in a competitive market.
The Accountants guide to getting more enquiries from your websitePracticeWEB
A prospective client visits your website, but then what? Our experts explore the role of web presence in choosing an Accountant.
In this webinar, we'll look at:
The role of professional services websites in sales and business development
Benchmarks for conversion
Getting your site found
How to make it easy for a prospect to buy from you
The all important conversion
Top tips for you to take away and try
The document discusses opportunities to improve a dealership's business development center (BDC) and internet operations. It provides statistics on common BDC inefficiencies and the importance of investing in the BDC. The company, Automotive Internet Technologies (AIT), offers BDC and internet solutions programs that analyze a dealership's current processes, identify improvement opportunities, and provide strategies and training to boost results. AIT services are tailored to each dealership and aim to maximize sales by optimizing the BDC and customer communication processes.
Similar to IS20G14 - Yesterday's Everything is NOT Today's Anything: What's New for the Automotive Industry- L.A. Williams & Malik Bronner, Dealer Synergy (20)
IS20G15 - (Almost) Everything I Learned About Leadership, I Learned From My D...Sean Bradley
(Almost) Everything I Learned About Leadership, I Learned From My Dad presented by Tracy E. Myers, CMD
IS20G15 - Baltimore, MD
Lord Baltimore Hotel
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IS20G15 - Two Doggies, A Giraffe, & A Crocodile: How Our Mind Entangles Succe...Sean Bradley
Two Doggies, A Giraffe, & A Crocodile: How Our Mind Entangles Success presented by L.A. "The Blind Master" Williams
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IS20G15 - How To Generate High-Quality & Cost Effective Traffic by Utilizing ...Sean Bradley
How To Generate High-Quality & Cost Effective Traffic by Utilizing the #1 Social Media Platform: TikTok - Tianna Mick & Jazmin Thadani
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Lord Baltimore Hotel
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IS20G15 - Positioned For Growth™: A Proven Strategy to Modernize Your Busines...Sean Bradley
Positioned For Growth™: A Proven Strategy to Modernize Your Business and Achieve Record Revenue presented by Cory Mosley, CSP
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Lord Baltimore Hotel
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IS20G15 - Lights, Camera, Traction! Closing More Deals with the Power of Vide...Sean Bradley
Lights, Camera, Traction! Closing More Deals with the Power of Video presented by Margaret Henney
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Leveraging Customer Intelligence: Revolutionizing Automotive Customer Experience with Data presented by Ben Chodor
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IS20G15 - Vehicle Lifecycle Management is the Next Horizon, Are You Ready? - ...Sean Bradley
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Sean V. Bradley: Turn Your CRM Into an ATMSean Bradley
This document provides an overview of a webinar on turning a CRM into an ATM. The presenter has 25 years of experience in CRM and works with several top CRM companies. The webinar provides dealers in the Chicago region with unprecedented CRM information from these companies. It discusses establishing a positive CRM culture and properly utilizing processes and workflows to identify service opportunities, sell more cars, and save dealers money. The presentation also covers best practices for CRM training and communication methods to engage customers.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
NADA 2024: Proven Tactics and Tips from a Top Sales PerformerSean Bradley
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like depression and anxiety.
Dealers spend OVER $1 billion per month ($65,000 per month x 16,500+ franchise dealerships) on marketing, advertising, and lead generation. But often, there isn't a solid strategy in place to actually engage and convert these opportunities.
Sean V. Bradley has spent the last 23 years pioneering automotive internet sales and business development. He has helped 3,700+ dealerships generate over $1.5 billion in additional revenue, utilizing his unique lead follow-up and engagement strategy.
In this 50-minute session, Sean will:
1. Answer the questions:
What is the best infrastructure to handle Internet, phone, and BDC leads to yield the HIGHEST closing ratio and gross?
Is it showroom sales consultants or BDC reps?
How many reps do you need to handle X number of leads?
2. Cover lead handling/follow-up strategies for each of the main lead classifications:
- New Car
- Used Car
- Special Finance
3. Give you the most effective CRM Strategy that will immediately increase your engagements and conversions - Show you powerful new ways to follow up with your leads and opportunities that will double, triple, and even quadruple your engagements
- Social Media DMs
- Facebook
- Instagram
- Whats App
- LinkedIn
- TikTok
- Venmo
- Cash App
- Video Email and Video Text Messaging
4. Sean will also break down how Bob Ruth Ford's Internet Department went from 75 units per month to 320 units per month in a location with only 2,500 residents!
Digital Dealer Tampa May 2023 (Crissy & Tianna)Sean Bradley
In this session, Crissy Burton of Hubler Automotive Group, one of the highest-performing sales professionals, will share her proven tips and formula for success! She will discuss how you/your sales team can build a pipeline and increase business from new and repeat customers.
In this fireside-style chat with Tianna Mick, Crissy will discuss how she consistently breaks sales records at the dealership. Walk away with a proven formula to attract customers to the dealership and close more sales. This formula has helped Crissy to sell 74 units on the showroom sales floor with no assistants and all special finance customers by cultivating relationships.
You will learn:
1. How sales personnel can achieve work/life balance while having a successful career in automotive
2. How to build a personal brand that drives more traffic into the dealership and increases sales
3. How to use Instagram and Facebook Marketplace listings to attract potential customers
4. Special finance secrets and strategies to implement at your dealership
Call 856-546-2440 or Text 610-607-3231 to set up a time to meet with the Dealer Synergy Team at the Dealer Synergy Book at Digital Dealer Tampa May 1st - 3rd, 2023!
MasterClass - How to Properly Qualify & Utilize a Needs Assessment WorksheetSean Bradley
Dealers, Managers, and Car Sales Professionals:
How frustrating is it to know that you’re burning through ups?
I mean, you have the people at your dealership, or at least in your CRM.
However, for some reason, too many of these deals aren’t closing.
NADA says that the number one reason people don’t buy cars is because they have landed on the wrong car. They've landed on the wrong car because we haven’t properly qualified the Prospect.
How would you like an established automotive expert, Sean V. Bradley CSP, to show your entire sales team:
How to properly qualify prospects so they’re not wasting time at the dealership
How to get more money down so that your deals are more profitable than ever
The biggest mistake car people make which lands prospects on the wrong car and how to avoid it.
If this is something you’d like your team to master, then register them for this online training hosted by Dealer Synergy called:
‘How to Properly Qualify and Utilize a Customer Needs Assessment Worksheet’
Our dealer clients who are currently using this system rave about how productive it has made their sales team, so if this is something that sounds like it would help your dealership, then click here to register your team now!
P.S. To be transparent, many of our Dealer Synergy clients admitted to feeling desperate, frustrated and discouraged before implementing this system; so please don’t let your team miss this master class!
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...indexPub
The recent surge in pro-Palestine student activism has prompted significant responses from universities, ranging from negotiations and divestment commitments to increased transparency about investments in companies supporting the war on Gaza. This activism has led to the cessation of student encampments but also highlighted the substantial sacrifices made by students, including academic disruptions and personal risks. The primary drivers of these protests are poor university administration, lack of transparency, and inadequate communication between officials and students. This study examines the profound emotional, psychological, and professional impacts on students engaged in pro-Palestine protests, focusing on Generation Z's (Gen-Z) activism dynamics. This paper explores the significant sacrifices made by these students and even the professors supporting the pro-Palestine movement, with a focus on recent global movements. Through an in-depth analysis of printed and electronic media, the study examines the impacts of these sacrifices on the academic and personal lives of those involved. The paper highlights examples from various universities, demonstrating student activism's long-term and short-term effects, including disciplinary actions, social backlash, and career implications. The researchers also explore the broader implications of student sacrifices. The findings reveal that these sacrifices are driven by a profound commitment to justice and human rights, and are influenced by the increasing availability of information, peer interactions, and personal convictions. The study also discusses the broader implications of this activism, comparing it to historical precedents and assessing its potential to influence policy and public opinion. The emotional and psychological toll on student activists is significant, but their sense of purpose and community support mitigates some of these challenges. However, the researchers call for acknowledging the broader Impact of these sacrifices on the future global movement of FreePalestine.
How to Manage Reception Report in Odoo 17Celine George
A business may deal with both sales and purchases occasionally. They buy things from vendors and then sell them to their customers. Such dealings can be confusing at times. Because multiple clients may inquire about the same product at the same time, after purchasing those products, customers must be assigned to them. Odoo has a tool called Reception Report that can be used to complete this assignment. By enabling this, a reception report comes automatically after confirming a receipt, from which we can assign products to orders.
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
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إضغ بين إيديكم من أقوى الملازم التي صممتها
ملزمة تشريح الجهاز الهيكلي (نظري 3)
💀💀💀💀💀💀💀💀💀💀
تتميز هذهِ الملزمة بعِدة مُميزات :
1- مُترجمة ترجمة تُناسب جميع المستويات
2- تحتوي على 78 رسم توضيحي لكل كلمة موجودة بالملزمة (لكل كلمة !!!!)
#فهم_ماكو_درخ
3- دقة الكتابة والصور عالية جداً جداً جداً
4- هُنالك بعض المعلومات تم توضيحها بشكل تفصيلي جداً (تُعتبر لدى الطالب أو الطالبة بإنها معلومات مُبهمة ومع ذلك تم توضيح هذهِ المعلومات المُبهمة بشكل تفصيلي جداً
5- الملزمة تشرح نفسها ب نفسها بس تكلك تعال اقراني
6- تحتوي الملزمة في اول سلايد على خارطة تتضمن جميع تفرُعات معلومات الجهاز الهيكلي المذكورة في هذهِ الملزمة
واخيراً هذهِ الملزمة حلالٌ عليكم وإتمنى منكم إن تدعولي بالخير والصحة والعافية فقط
كل التوفيق زملائي وزميلاتي ، زميلكم محمد الذهبي 💊💊
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CapTechTalks Webinar Slides June 2024 Donovan Wright.pptxCapitolTechU
Slides from a Capitol Technology University webinar held June 20, 2024. The webinar featured Dr. Donovan Wright, presenting on the Department of Defense Digital Transformation.
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
How to Download & Install Module From the Odoo App Store in Odoo 17Celine George
Custom modules offer the flexibility to extend Odoo's capabilities, address unique requirements, and optimize workflows to align seamlessly with your organization's processes. By leveraging custom modules, businesses can unlock greater efficiency, productivity, and innovation, empowering them to stay competitive in today's dynamic market landscape. In this tutorial, we'll guide you step by step on how to easily download and install modules from the Odoo App Store.
How to Download & Install Module From the Odoo App Store in Odoo 17
IS20G14 - Yesterday's Everything is NOT Today's Anything: What's New for the Automotive Industry- L.A. Williams & Malik Bronner, Dealer Synergy
1. Yesterday’s Everything is
NOT Today’s Anything
L.A. Williams, Vice President
Malik Bronner, Performance Coach
LAW3@DealerSynergy.com
Malik@DealerSynergy.com
4. ★ Average Price of a Car in 2016 vs 2021
★ 2016 = $33,000
★ 2021 = $44,000
★ That is a 33% increase!
★ 20% increase from 2020 to 2021
★ 25% preowned 16% new
★ “Yesterday's price is not today's price, not including the markup.”
PRICE.
5. Research.
★ Pre Covid the average buying cycle was 45-90 days. NAMAD says
that may increase to up to 120 days moving forward.
★ We as the dealership should be the main source of information
but we are not.
6. Availability.
★ Average dealership Availability
★ 2018 = 204 new cars - 191 used
★ 2022 = 58 used - new?
★ The New York Times says that the most desirable cars are being
sold before they even hit the dealership.
★ We have to get good at selling inventory that has not hit our lot
yet = pre-selling.
7. Convenience.
★ For years it has become inconvenient to buy a car.
★ Uber and Lyft have emerged as disruptors because of taxis
★ Remember Blockbuster, Yellowcab, Sears
★ The last challenge dealerships are facing today is the growing
industry of ride-sharing apps. Every year, the ride-sharing
industry is growing and this is both affecting the taxi industry and
the automotive industry. The growth of this industry is showing
no signs of slowing down and it’s estimated it will be a $285
billion industry by 2030.
8. Trade-In.
★ Dealers would low ball on trades now where are you getting
your used cars from?
★ If you don't have a VBC that's like not having an F&I
department.
9.
10. I Hate Car Salesman.
★ How many more angry customers
did we create in 2021?
National Independent Automobile Dealers Association - NIADA
October 13, 2021
Mr. Johnson’s characterization of the ethical and hard-working men and women of the used auto industry, and
ESPN’S promotion of that negative stereotype, is irresponsible, inaccurate and inexcusable. The National
Independent Automobile Dealers Association (NIADA), and its members, wish to inform Keyshawn Johnson and
ESPN that negative stereotypes are harmful. NIADA members conduct business with integrity and by a strict code
of ethics.
Find out more: niada.com
#niadaloud #niada #usedcardealer #usedautodealer #independentdealer
11. Credit.
★ Since dealers are raising the prices of new cars, the banks are
valuing those cars at 110% or 120% over their actual retail
value.
★ 800 to 850 = Exceptional
★ 740 to 799 = Very good
★ 670 to 739 = Good
★ 580 to 669 = Fair
★ 300 to 579 = Poor
12. Credit cont.
★ According to the web the avg score in 2021 is 711.
★ Anyone under 711 is technically “sub-prime”.
★ A prime credit score falls within the range of 660 to 719, according to data
from the federal Consumer Financial Protection Bureau (CFPB) Consumer
Credit Panel. ... For example, Experian defines prime borrowers as those with
credit scores of 670 or above.
★ A low credit score signals to lenders that you're more likely to default on your
debts. The share of Americans with credit scores below 600 was 15.5% in April
2021, according to data from credit scoring company FICO. Those scores were
for the FICO 8, the most commonly used credit score.
13. Experience.
★ Middle Class vs. World Class.
★ Sending photos to customers.
★ Less than 13% of our staff is ever professionally phone trained, but 92% of all
customer interactions happen over the phone.
★ 40% of calls to average dealerships go unanswered, that reflects millions of missed
opportunities. (CallReVu)
★ All calls go into internet department but that hinders them from making more phone
calls.
★ According to a study done by Cox Automotive, 85% of customers are more likely to
buy a car from a dealership that offers a digital retail step.
14. Safety.
★ What are we doing to increase safety?
★ Are we taking advantage of more remote options?
★ Appts via Zoom
★ Test Drives through zoom
★ Test Drives through IntellaCar and or The Metaverse
16. Human Resources.
★ If we want to prospect, hire, train, and retain people we must
know what's important to them. Lets focus on something other
than the pay.
★ What is our Hiring Process? (Prospecting)
★ What is our Onboarding process?
★ What motivates our people today?
17. H.R. cont.
★ Today’s internet coordinator needs to become more of a
salesperson and today’s salesperson needs to become more of a
coordinator.
★ New age reps are all over Social Media
★ The goal should be to LEVERAGE your Social Media
★ There are STILL dealers today who Social Media sites blocked
★ New age reps are willing to work deals over zoom.
19. Training.
★ C.R.A.P. Training
★ If we don't teach the customers, the customers will teach themselves
anyway.
★ Don’t wait for your customers to make changes, be the change.
★ If you're being dictated by the market that's a problem. As industry
leaders, we need to be able to see around the corner.
★ Instead of the news teaching our customers we should have been going
to get on the news to talk about what was happening with one of the
largest industries in the country.
20. What is the old stuff?
★ “Before you buy the car you gotta try it. Come in to test drive the vehicle”.
★ Not understanding how to answer “is it on the lot?”
★ Not understanding “do you have a markup”?
★ We must learn how to use our digital retailing tools.
Training cont.
21. Training cont.
Every professional should learn some level
of video editing/graphic design.
★ Animotica
★ Bomb-Bomb
★ Canva
★ Instagram Reels
★ iMovie
★ TikTok
★ Video Ninja
25. The New Now.
★ VBCs should be standard.
★ Imagine NO F&I Department.
★ New and Improved Outbound and Inbound Processes.
★ Inbound and Outbound VBC Processes.
★ Can you tell the difference between these calls?
★ Call 1 Call 2
★ Must sell from Allocation not the lot.
★ Teaching Customers How to Shop.
★ How To Buy A Car
27. Yesterday’s Everything is
NOT Today’s Anything
L.A. Williams, Vice President
Malik Bronner, Performance Coach
LAW3@DealerSynergy.com
Malik@DealerSynergy.com
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