The document discusses a loyalty program called Sweet Tooth that uses targeted email, badging programs, tiers and levels, social referrals, gamification, and points programs to increase customer engagement and sales. Analytics show overall conversions increased 25% from April to August, and the loyalty program influenced 2.6% of all sales and 6.5% of sales for a specific product. The program also uses extensions for Google Shopping and affiliates as well as automated and transactional emails.

1. Screen Pages
Marketing Assists

3. Loyalty programmes

4. Reward any action/choose spend

5. Average Results:
Tools Sweet Tooth uses:
Targeted Email
Badging Programs
Tiers & Levels
Social Referrals
Gamification
Points Programs

6. Predictive Intent
• Onsite personalised merchandising
• Overall conversions up 25% (apr-aug)
• 2.6% of all sales (influenced 9.8%)
• Product YMAL influence 6.5% of sales

7. Affiliates/shopping sites
Extensions for Google Shopping & Affiliates

8. Automated emails

9. Automated emails

10. Transactional emails

12. Ebay

14. Analytics
• Something missing in Magento
• Add to basket tracking
• Checkout gaps (but add Fooman)

15. Email marketing
• Still never enough!