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Comedy vs
Stigma
Using humour to build
familiarity, connection, and
empathy
From those rascals at Dancing Fox
Problem: “Whistleblower” in many
languages =
“Snitch”
How can we recast them as positive
truth-tellers?
Who can we associate them with?
https://www.youtube.com/watch?v=E0i5o-g72po
Countering stigma with positive
association: kids.
And recasting whistleblowers as
diaTribe
Stigma is
who are:
Falling out of their self-care
Falling into depression
Not receiving care because “they
brought it on themselves.”
Problem: Stigma feeds on:
lack of awareness
lack of connection
lack of empathy
So how can we create curiosity &
familiarity to generate empathy?
Comedy: "a
and
form of cultural narrative
that can introduce
and new
voices
and can offer a
"
Comedy can make the
and the
So we created a “Playshop” with
for three days of
brainstorm and two days of shooting
Objectives
Come up with AS MANY ideas as we can
that use humor to
and
Develop into
that we could shoot
that week.
Having to take insulin in public
“Should you be eating that”
Visible Glucose Monitor
”Coming out” to a date
https://www.youtube.com/watch?v=WeKo33yemM4
But coming soon: #spoonfuloflaughter
DiaBar: Dating as a person with Daibetes
#SpoonfulOfLaughter
1 in 10 people have diabetes:
557 million worldwide
Help us challenge:
Lack of Awareness
Lack of Connection
Lack of Empathy
With:
Curiosity
Familiarity
Connection
#SpoonfulOfLaughter
Comedy vs Stigma - using humour to build familiarity, connection and empathy

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Comedy vs Stigma - using humour to build familiarity, connection and empathy