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Using data to drive business decisions
Andrew Kamphuis
Commerce7
2.5M
In 1 Sec
125K
In 1 Sec
521K
In 1 Sec
39%
Rarely Collect
Data
42% 51%
Don’t Have
Tech Resources
Unable to
Access Data
Using data to drive business decisions
and increase sales
Hello, my name is
Andrew Kamphuis
Founder Past President
POS • Ecommerce • Wine Club • CRM • Reservations
Us
Use data to
improve the
customer
experience
What is one
measurement we
should look at?
Net Promoter Score
Net Promoter Score
1 2 3 4 5 6 7 8 9 10
What is the likelihood that you would
recommend our winery to a friend or colleague?
Net Promoter Score
1 2 3 4 5 6 7 8 9 10
Detractors PromotersPassive
% - % = NPS
NPS: 50
• Specialty Stores: 52
• Brokerages/Investments: 46
• Online Shopping: 43
• Airlines: 39
• Credit Cards: 37
• Hotel: 36
• Banking: 34
• Travel Websites: 18
• Cable TV: -6
Close the loop
3 initiatives to
Improve Customer
Experience
and the supporting data matrix
Improve Customer Experience
1. Use data to create more personalized
experience
2. Use data to create a better club
experience
3. Use data to create a better tasting
room experience
Using data to create a more
personalized experience
44%
Likely to become a
repeat buyer
49% 40%
Buy a product they
didn’t intend to
Purchase something
more expensive
“Add to Cart”
“Add to Cart”
Using data to create a better club
experience
User choice sells more
24.5%
$33.21
24% of users were engaged
Add rather than remove
Using data to create a better cellar door
experience
Customer Capture
“Actionable Alerts”
Us
Use data to
improve the
customer
experience
POS • Ecommerce • Wine Club • CRM • Reservations

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