Automotive Internet Sales / Phone Sales Process & Strategy

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Dealer Synergy's document discusses strategies for internet and phone vehicle sales. It emphasizes that dealers need both a sales process and two additional factors to succeed: identifying customer expectations, meeting them, and exceeding expectations. The top five reasons customers shop online are listed as price, availability, convenience, disliking salespeople, and research. The presentation encourages assembling these various components into an effective value package proposition.

Automotive

Dealer Synergy's Internet
Sales / Phone Sales Process &
Strategy

Sean V. Bradley
CEO , Dealer Synergy
February 7th 2013

Sean V. Bradley
• Founder & CEO,
• Dealer Synergy
• (866) 432-3555
• seanb@dealersynergy.com

Having a process is NOT
ENOUGH!

There are 2 additional things you are
going to need in order to be
successful.

Top 5 Reasons…
• Price
• Availability
• Convenience
• I HATE Car Salesman / Looking
For a Different Way to Do
Business
• Research

Put It All Together
How do these 3 things work together?

• Identify expectations
• Meet expectations
• Exceed expectations

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