The document discusses best practices for running successful contests on Facebook, including tips to avoid common mistakes. It provides examples of contests that drove significant increases in likes, comments, shares and website traffic. Key recommendations include clearly defining objectives, promoting the contest widely, making it easy for users to enter, and offering a valuable prize to attract the right target audience. Metrics like new fans, entries, votes, comments and unique users are identified as important to measure.
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Affiliate recruitment is a costly and complicated part of an affiliate program development – simplify it with a targeted approach! Find new affiliates that will sell.
In this short presentation, Arik Hanson, principal of ACH Communications, discusses the 10 skills tomorrow's PR pro will need to succeed. Among the the must-have skills: advertising copywriting skills, analytics and video editing.
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Social media can work for non-sexy brands, products & services too! Learn to make social media work for businesses that aren’t very social. Get content ideas and examples.
Internet Marketing is a broad field that encompasses SEO, PPC, Video, Social Media, and Websites. It is also important for local businesses in particular because of consumer behavior and the flexibility it provides.
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Affiliate recruitment is a costly and complicated part of an affiliate program development – simplify it with a targeted approach! Find new affiliates that will sell.
In this short presentation, Arik Hanson, principal of ACH Communications, discusses the 10 skills tomorrow's PR pro will need to succeed. Among the the must-have skills: advertising copywriting skills, analytics and video editing.
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Social media can work for non-sexy brands, products & services too! Learn to make social media work for businesses that aren’t very social. Get content ideas and examples.
Internet Marketing is a broad field that encompasses SEO, PPC, Video, Social Media, and Websites. It is also important for local businesses in particular because of consumer behavior and the flexibility it provides.
5 Must-Have Strategies to Boost Conversion, Get Referrals, and Generate 10x R...Shop Socially
ShopSocially and Yahoo! webinar presented 5 must-have strategies to generate 10X social ROI. These strategies are:
1. Move to Viral Email Acquisition
2. Drive Customer Acquisition via Referral Programs
3. Encourage Visual Commerce by Converting Selfies into Sales
4. Use Social Login to Increase Conversions
5. Increase Loyalty by Rewarding Customers for Social Actions
To implement these strategies on your website and generate 10x ROI, contact ShopSocially at shopsocially.com/platform/request-a-demo.html or write to sales@shopsocially.com
The following is a compendium to the presentation that was given at the Nicholson School of Communications at the University of Central Florida. This document should act as a resource in guiding integrated marketing campaigns through the process of the goals and objectives; channel selection and deployment; reporting and monitoring through the final outcome.
ShopSocially Webinar - How Customer Referrals are Transforming Avenue® into a...Shop Socially
Leader in plus-size fashion industry, Avenue® converted its brand into a word-of-mouth powerhouse using effective referral marketing strategies. Using ShopSocially’s premium social, referral and retention platform, Avenue® drove high-quality referral traffic to its site and got an impressive ROI of 11.05X.
ShopSocially’s platform helped Avenue® derive the following benefits-
- 1000s of customer referrals in form of viral social posts
- Impressive sales conversion rate of 28.48% for users who connected with Avenue® brand through Facebook Connect
- 11.05X ROI for referral marketing efforts
- 88% high sales conversion rate for referral traffic generated through social sharing of purchases
- Overall increase in customer engagement and brand engagement
ShopSocially conducted a Webinar in which Kristen St. Peter, Director, E-Commerce at Avenue® shared how they achieved success using ShopSocially's referral marketing strategies.
Read more about this Webinar at http://blog.shopsocially.com/2015/03/27/avenue-reveals-secret-of-11-05x-roi-from-referral-marketing/
Contact ShopSocially at info@shopsocially.com for more details.
Newsflash, Marketers Can Still Achieve Success With Organic: An OverviewFalcon.io
It’s no secret that social media is becoming increasingly pay-to-play. But while paid social is an effective way to grow your social presence and generate leads, it’s certainly not the only way. When it comes to organic marketing, brands want to know what works and what doesn’t. There are so many different ways to see success on social media. With a plethora of platforms and strategies to test out, pinpointing the best strategy for your business can be a daunting task. However, there are brands out there winning with organic social tactics. This session aims to show & tell features and experiments worth trying across Facebook, Instagram, Twitter, LinkedIn, YouTube and TikTok so that you can ramp up your organic social media strategy. You’ll learn:
Why you can still win big on organic
How to run tests on organic like a pro
Who to surround yourself with for organic success
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Social media marketing strategy & plan 2017Fraser Hay
Social media marketing strategy plan coaching 22017 is an overview of the social media marketing coaching program available at http://www.growyourbusiness.club
Social Media Marketing Strategy
Social Media Marketing Plan 2017
Social Media marketing strategy 2017
Social media marketing plan
social media marketing course 2017
social media marketing
marketing plan 2017
marketing plan
marketing strategy 2017
marketing strategy
Social media marketing 2017
social media strategy 2017
grow your business coaching
grow your business club
grow your business
online marketing strategy
online marketing plan
This presentation gives insights into the various marketing opportunities available on Facebook. Some very Interesting Case Studies show how Organizations have leveraged Facebook and generated maximum returns out of it.
2016 Facebook Advertising Summit Day 2: How To Fix Non-Converting Social TrafficPeter Messmer
Frustrated by the low conversion rates that you see from social channels like Facebook? In this webinar, I explored exactly WHY Facebook traffic converts much lower than any other channel (hint: there are two driving forces behind it) and then gave a framework that you can use for steadily increasing your conversion rates from social traffic.
Decoding Digital Week 3: Understanding Your CustomerSymphony3
In week three we focus on the customer. Any organisation with a successful digital strategy needs to have a clear understanding of who their customer is and how they interact with their brand throughout the entire purchase journey.
Some evidence! Social engagement's financial impact, presented by Tom CollingerSocialMedia.org
In his Brands-Only Summit presentation, Northwestern University's Executive Director of the Medill IMC Spiegel Digital and Database Research Initiative, Tom Collinger, provides evidence that links individual social engagement to individual purchase behaviors.
Inbound Marketing For Non Profits And Small BusinessesDeborah Edmondson
Creating a successful inbound marketing campaign. Initial presentation given to member of the South Carolina Association of Non Profit Organizations on March 11, 2010 on Hilton Head Island.
5 Must-Have Strategies to Boost Conversion, Get Referrals, and Generate 10x R...Shop Socially
ShopSocially and Yahoo! webinar presented 5 must-have strategies to generate 10X social ROI. These strategies are:
1. Move to Viral Email Acquisition
2. Drive Customer Acquisition via Referral Programs
3. Encourage Visual Commerce by Converting Selfies into Sales
4. Use Social Login to Increase Conversions
5. Increase Loyalty by Rewarding Customers for Social Actions
To implement these strategies on your website and generate 10x ROI, contact ShopSocially at shopsocially.com/platform/request-a-demo.html or write to sales@shopsocially.com
The following is a compendium to the presentation that was given at the Nicholson School of Communications at the University of Central Florida. This document should act as a resource in guiding integrated marketing campaigns through the process of the goals and objectives; channel selection and deployment; reporting and monitoring through the final outcome.
ShopSocially Webinar - How Customer Referrals are Transforming Avenue® into a...Shop Socially
Leader in plus-size fashion industry, Avenue® converted its brand into a word-of-mouth powerhouse using effective referral marketing strategies. Using ShopSocially’s premium social, referral and retention platform, Avenue® drove high-quality referral traffic to its site and got an impressive ROI of 11.05X.
ShopSocially’s platform helped Avenue® derive the following benefits-
- 1000s of customer referrals in form of viral social posts
- Impressive sales conversion rate of 28.48% for users who connected with Avenue® brand through Facebook Connect
- 11.05X ROI for referral marketing efforts
- 88% high sales conversion rate for referral traffic generated through social sharing of purchases
- Overall increase in customer engagement and brand engagement
ShopSocially conducted a Webinar in which Kristen St. Peter, Director, E-Commerce at Avenue® shared how they achieved success using ShopSocially's referral marketing strategies.
Read more about this Webinar at http://blog.shopsocially.com/2015/03/27/avenue-reveals-secret-of-11-05x-roi-from-referral-marketing/
Contact ShopSocially at info@shopsocially.com for more details.
Newsflash, Marketers Can Still Achieve Success With Organic: An OverviewFalcon.io
It’s no secret that social media is becoming increasingly pay-to-play. But while paid social is an effective way to grow your social presence and generate leads, it’s certainly not the only way. When it comes to organic marketing, brands want to know what works and what doesn’t. There are so many different ways to see success on social media. With a plethora of platforms and strategies to test out, pinpointing the best strategy for your business can be a daunting task. However, there are brands out there winning with organic social tactics. This session aims to show & tell features and experiments worth trying across Facebook, Instagram, Twitter, LinkedIn, YouTube and TikTok so that you can ramp up your organic social media strategy. You’ll learn:
Why you can still win big on organic
How to run tests on organic like a pro
Who to surround yourself with for organic success
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Social media marketing strategy & plan 2017Fraser Hay
Social media marketing strategy plan coaching 22017 is an overview of the social media marketing coaching program available at http://www.growyourbusiness.club
Social Media Marketing Strategy
Social Media Marketing Plan 2017
Social Media marketing strategy 2017
Social media marketing plan
social media marketing course 2017
social media marketing
marketing plan 2017
marketing plan
marketing strategy 2017
marketing strategy
Social media marketing 2017
social media strategy 2017
grow your business coaching
grow your business club
grow your business
online marketing strategy
online marketing plan
This presentation gives insights into the various marketing opportunities available on Facebook. Some very Interesting Case Studies show how Organizations have leveraged Facebook and generated maximum returns out of it.
2016 Facebook Advertising Summit Day 2: How To Fix Non-Converting Social TrafficPeter Messmer
Frustrated by the low conversion rates that you see from social channels like Facebook? In this webinar, I explored exactly WHY Facebook traffic converts much lower than any other channel (hint: there are two driving forces behind it) and then gave a framework that you can use for steadily increasing your conversion rates from social traffic.
Decoding Digital Week 3: Understanding Your CustomerSymphony3
In week three we focus on the customer. Any organisation with a successful digital strategy needs to have a clear understanding of who their customer is and how they interact with their brand throughout the entire purchase journey.
Some evidence! Social engagement's financial impact, presented by Tom CollingerSocialMedia.org
In his Brands-Only Summit presentation, Northwestern University's Executive Director of the Medill IMC Spiegel Digital and Database Research Initiative, Tom Collinger, provides evidence that links individual social engagement to individual purchase behaviors.
Inbound Marketing For Non Profits And Small BusinessesDeborah Edmondson
Creating a successful inbound marketing campaign. Initial presentation given to member of the South Carolina Association of Non Profit Organizations on March 11, 2010 on Hilton Head Island.
Facebook: Your Secret Weapon for a $1 a day. The presentation given by Dennis Yu and Alex Houg of Portage at the Social Media Rockstar event on September 22nd in Willmar, MN.
Get more Traffic, Leads and Sales. Exponentially! (through Viral Giveaways & ...Stoyan Vlahovski
Viral Giveaways and Contests can be a fantastic way to grow your email list and social media following. If done right, one participant will get you five others. Those five will get you 20 more and so on.
This presentation is your step-by-step guide to creating a viral campaign using tools such as UpViral, Vyper, Gleam, etc. The shortcut to getting more traffic, leads and sales.
http://www.spiral16.com This step-by-step presentation from Eric Melin and Robert Madison from web monitoring solution Spiral16 goes through the 6 Practical Steps To Creating and Measuring An Effective Social Media Program.
There is a lot of excitement surrounding social media. People are doing very creative things and tying them into business gains. It’s not an exact science, but it is important to tie your efforts into supporting your company’s objectives.
This presentation will help you think about how you can identify business goals, align those goals with a social media program, establish benchmarks, set realistic targets, and measure KPIs to determine success. After it's all said and done, you can look at results and find ways to improve.
Affiliate Program Management: Launch & MaintenanceAffiliate Summit
Join us as we highlight important topics regarding affiliate program launch and maintenance. We encourage you to bring questions.
Experience level: Beginner
Target audience: Merchant/Advertiser
Niche/vertical: Affiliate Management
Geno Prussakov, Founder & CEO, AM Navigator LLC (Twitter @ePrussakov) (Moderator)
Amy Ely, Ecommerce Acquisition Manager, Under Armour (Twitter @aely)
Karen Garcia, CEO, GTO Management (Twitter @karengarcia)
Kim Salvino, Director of Publisher Development, Chateau 20, LLC (Twitter @kim_salvino)
We held our second client event last week. It took lots of planning and organisation (hence the reason we are a week late with our newsletter!). We thoroughly enjoyed the event, and based on the event feedback so did our attendees. We were delighted to have Ian Dodson (Founder & President of The Digital Marketing Institute) and Cera Ward (Head of Sales, Ireland - Google) share their digital insights with us. Of course we got up and shared our wisdom with everyone too - any excuse to get in front of a mic!
This presentation will share with you the latest tools to help you find your target audience and define your LEAD Strategy
PS Scan me to connect with me in Social Media
The Daily Hundred has developed an innovative mobile marketing platform, which businesses can use to turn customers into an extension of their marketing team.
Our platform helps businesses increase brand loyalty, store traffic, customer engagement (both in-store and online) and most importantly, our platform helps increase sales. Marketing teams can use our platform to run unique, location specific and time sensitive marketing campaigns, which encourage users to either create or share branded content. Users receive cash and other great rewards instantly by completing different actions for their favorite brands.
Are you a manufacturer or a distributor? Are you struggling to keep customers loyal? Do you want to attract #customerloyalty. Our incentive and or reward ideas are custom built to help you to grow your company.
Travel, merchandise, points, recognition all designed to help you grow
Is Word Of Mouth Marketing Really Worth It?Rustin Banks
Marketers believe word-of-mouth has an impact on business from increasing brand awareness to driving sales. But proving the return on investment might be a mystery to some marketers.
Making the customer journey seamless and clear is essential to a successful conversion and email marketing is only part of this process, what happens next is crucial!
Landing pages can dramatically increase the results of your campaigns. You need to embrace the opportunities to work beyond just the remit of the email.
1. Planning a contest on Facebook?
Fatal Mistakes & Hidden Success
Dennis YU
CEO Blitzmetrics
dennis@blitzmetrics.com
Mike La Rotonda
CEO Votigo
mike@votigo.com
Duncan Alney
President Firebelly Marketing
mike@votigo.com
Amy Millard
Wildfire
amy@wildfireapp.com
2. The tough questions
• What are the top 3 common mistakes in running a contest
on Facebook?
• While contests certainly drive traffic, what happens AFTER
the contest and how do you get the "right" customers vs
folks who just want to get a discount or just want to win the
ipad?
• What metric is most important to measure at each stage of
your contest— especially regarding ROI?
• How do you predict how much traffic you'll get, conversion
rates, signups, etc?
• What about all these brands that requires users to like a
page (fan-gating) or provide extended permissions— when is
the hit to conversion rate worth the extra data?
• What are specific examples you can share of success?
3. Social Media
Marketing & Promotions
Contests, Sweeps, Polls, Coupons, Facebook Pages & Apps
Mike La Rotonda, Co-founder & CEO
mike@votigo.com 415.378.5735
4. Company Overview
Votigo is the leading social media marketing and technology
company helping businesses to better engage with their customers
through the use of user-generated photo & video contests,
interactive sweepstakes, and online promotions on Facebook,
Twitter, Mobile, and stand-alone sites.
5. Company Overview
Votigo creates viral and engaging social media promotions
that drive measurable results for our clients.
5
BRANDS WE WORK WITH …
6. 6
Contest & Sweepstakes
Benefits
1. Increase Likes
2. Virally spread your marketing message
3. Build community around your brand
4. Gain access to great content
5. Grow your customer base
7. 7
Contest & Sweepstakes
Tips for Success
1. Clearly define your objectives
2. Decide what platforms to run on
3. Promote it
4. Make it social
5. Choose the right partner
8. 8
Contest & Sweepstakes
Common Mistakes
1. Too complicated to enter
2. Poorly promoted
3. No “Like” gate
4. Doesn’t follow Facebook’s Promotion Guidelines
9. Contest & Sweepstakes
Facebook Promotion Guidelines
1. Promotions can be administered on Page Timelines or within apps
9
2. Users can post on the Page and comment on posts
3. Likes can be used as a voting system
4. Entries can be collected though messages
5. Don’t use Facebook’s name
http://www.facebook.com/promotions_guidelines.php
10. CASE STUDY
Stonyfield YoBaby Yogurt Photo & Video Contest
10
Objectives
•Engage consumers
•Generate awareness
•Increase fans
Solution
•User voting
•Photo submission
•Share + Invite Friends
Results
• 50,707 new fans
• 7,237 entries
• 27,608 votes
• 7,034 comments
• 105,831 UUs
28. AutoPosting to Facebook Fans
Results:
• 450,000 views of the video (making it the 5th most
viewed video when it debuted – worldwide!)
• 90,000 comments (making it the most commented
on video for that day – worldwide!)
• 700,000 page views on their website.
• 100,000 shoes designed and saved in new
accounts
• 1000+ new facebook fans
*Results In One Week
Increase in Revenue?
29. Case study: Blog Contest
• Run over 7 Days
• Prizes were tickets to Brandy
Mychals event
• 10% of fans participated
• 60% attended event
• 80% purchased continuing
education
• Increased ticket sales 4x!
• Increased profits from event 8x!
35. The Art of Amplification
• Borrow 3rd party creditability in niche to increase
exposure = increasing fans by 10x in one week.
• Trained fans to become tagging machines! “Tag
Tuesday” where fans engage one another and page.
• Narrow focus on only what is appropriate for niche.
• Don’t make the prize so generally appealing that non-ideal
fans will enter.
39. 92% of fans say that since
becoming a fan of a given brand
they are more likely to
recommend that brand to their
friends
92%
130
The average number of friends of
a Facebook user
Wildfire Interactive · wildfireapp.com · (888) 274-0929 · info@wildfireapp.com
40. Average of
8.7
fan pages
50
Million people
become fans daily
CONSUMERSdo
ENGAGE
withBRANDS !
Wildfire Interactive · wildfireapp.com · (888) 274-0929 · info@wildfireapp.com
41. Deals Contests
“
COMPANIES
RUN that
CONTESTS
have2x as many
FANS
as companies that don’t
Jupiter Research
Wildfire Interactive · wildfireapp.com · (888) 274-0929 · info@wildfireapp.com
”
Giveaways
42. Check out
How to run
blog.wildfireapp.com!
EFFECTIVE
? PROMOTIONS
Wildfire Interactive · wildfireapp.com · (888) 274-0929 · info@wildfireapp.com
43. Traininv g Bundle
Learn how we do:
• Facebook advertising
• Social analytics
• Affinity analysis
• Measuring real world
ROI from online
marketing
Dennis YU
CEO Blitzmetrics
dennis@blitzmetrics.com
@dennisyu
www.facebook.com/BlitzMetrics
Wildfire Interactive · wildfireapp.com · (888) 274-0929 · info@wildfireapp.com
100% free!