Baris Bilgen, Rainforest Alliance Presentation from Impact Space Amsterdam 2024 For more info see https://www.impact-space.org/ Videos available at https://youtu.be/3iIkOi3srLo?feature=shared https://youtu.be/IDzigy6MYYE?feature=shared

1. Society changes, so does the branding
Impact Space '24
Barış Bilgen

2. Follow the Frog (2012)

3. Cultural Insights
A year after Occupy Wall Street,
Activism is on the rise,
"I need to do something"
Brand Essence
Just Follow the Frog

4. Pessimism is Out. We're All In. (2023)

5. Cultural Insights
Certification is not a silver bullet.
Sustainability is a complex
matter.
Apathy on the rise:
"We're doomed, whatever I do
won't be enough."
Brand Essence
Every action matters and
we all matter against the
crises we face.

6. Narrative Shift
We do it for you.
So, you don't need to
worry.
All you need to do
is buying the right
product.
Sometimes it feels
daunting. We know that.
But everything you do
matter whether it's a daily
small action or buying
a certified product.
Objective: To position the Rainforest Alliance
as an encouraging, inspiring organization