6. Think about how you use photos and other images
● News and documentary photos
○ That people trust as a record of a moment
● Advertising and promotional content
○ Staged and altered images are often OK
● Corporate communications
○ What are your values?
Have a conversation in your organization
7. ● Journalistic photographs must be fair and accurate
representations of what the photographer witnessed.
● Neither alterations to a photograph that mislead the public,
nor staging events while depicting them as spontaneous,
are acceptable in journalism.
● Don‘t publish a photorealistic synthetic image and pretend
that it is an actual photograph.
● Explain any exceptions to these principles transparently.
Source: https://wwlight.org/index.php/statement_of_principles/
News/documentary photo standards
10. 17 OCTOBER, 2023
Inas Abu Maamar (36) cradles
the body of her niece Saly (5)
who was killed, along with her
mother and sister, when an
Israeli missile struck their
home, in Khan Younis, Gaza.