6. Engagement actions can achieve a lot
● Build empathy
● Build supporters’ knowledge of the issue
● Build supporters’ knowledge of your organisation
● Learn more about your supporters & their
motivations
● Create a sense of community
● …
7. In one welcome journey we saw that
people taking a campaigning or
engagement action were
4-5 x as likely to become donors
Engagement actions can achieve a lot
9. ● Look at your journey and identify opportunities
for audience-focused content
● Work out what supporter need you’re looking to
meet
● Do a content audit to see what you already have
● Run a creative idea generation session with your
wider team
Take the time to get creative!