FirstCry wants to expand its parenting app and online marketplace through marketing. It will focus on digital strategies like content marketing, social media, online advertising and partnerships for inorganic growth. The company's goal is to become the most profitable baby products retailer in India through its direct-to-parent marketing approach and technology-driven operations.

2. MARKETING PLAN FOR ANDROID APP

7. The foremost objective of
the company has always
been the best and safest
products for the children of
the world by being techno
driven and innovation
centric and to create the
ultimate parenting eco-
system in India

21. FirstCry wants to be the biggest but we
want to be the most profitable baby
products e-tailer

23. Supam said,
Our partnership with the
Mahindra Group will bring in
synergies that will help us
scale and achieve our
profitability goal much faster.
Together, we will continue to scout for
more opportunities for inorganic growth.

25. • Direct- to-parents strategy:
• Started with Brainvisa E-learning company (Sister company of First
cry)which focused on helping businesses around the globe to
increase the learning & training effectiveness, by designing
tailored learning solutions which again focused on set & defined
business objectives.
• Digital Marketing Strategy:
• Designed and implemented the technology-driven intricate
material and order management workflows for the smooth
operations of the Omni-Channel Retailer. Focused more on Digital
Branding, Online Advertising, Content Management, Communities,
Social Media Frameworks, Mobile, Email Marketing, Videos,
YouTube Marketing, Web Experiences and Customer Experiences.
• Direct Marketing & Advertising Strategy:
• On the marketing and advertising front, Firstcry did normal TV and
print ads in the beginning of their journey, they realized it was a
low return, high cost model. Then they adopted advertisement
through word-of-mouth and online advertising media.

32. Implementation Tracking: SEO friendly site which aids to
Image optimization and tells Google and other search
engines what this entire page is about. Helps increase site
visibility PPC, Getting leads, Social Media Marketing,
PPC etc and search how people have their e-commerce
site set up, you want to replace this with unique content.
Firstcry.com is 4 years, 11 months & 14 days old. It has
global traffic rank #4,781. Firstcry.com has estimated
worth of $ 988,678 and have a daily income
of around $ 447.

33. It does not give that touch and feel experience, which
customers in baby segment would
specially want to build credibility.