Find in depth study about the business model canvas of E-commerce companies and their revenue streams in detail.

1. By-
Prachi Londhe

3. • Tagline- Celebrating the happiest cry ever
• Parent Company- BrainBees Solutions Pvt. Ltd.
• Category- Hybrid (Online & Offline)
• Sector- IT & Tech
• Total Investment- $489M
• Turnover- $30M
• Inventory: Online- 90,000+ Brands, Offline- 15000-
20000
• Headquarter- Pune, India
• Employees- 886
• Tie Ups with 7,800 Hospitals for firstcry Gift box
Distribution

4. Investors
• Softbank Vision Fund
• Valiant Capital Partners
• SAIF Partners
• Vertex Partners
• Mahindra Retail

5. Competitors
• Hopscotch
• PinkBlue India
• Primary Kids
• Flipkart
• Amazon

6. Kids
Clothes
Gear &
Nursery
Health
&
Safety
Bath &
Skin
Feeding
&
Nursing
Diapering
Toys,
Books
&
School
Footwear
Mom &
Maternity
B’Day
Gifts
Premium

8. Business Model of
Firstcry.com

9. Key
Activities
Key
Partners
Value
Preposition
Costs
Key
Resources
Customer
Relationship
Channels
Customers
Revenue

10. Key Partners-
• Shipping
Companies
• Vendors
• Payment Gateway
Company
• Financers
• Media Partners
• Public Figures
Key Activities
• Development
• Maintenance of
Platform
• Marketing &
Promotion
• Customer services
• Tie ups with
Hospitals(100k+
Boxes)

12. Customer Relationship
• Buyer Relationship with special offers
• 24/7 Customer Service
• Safe Payment Gateways
• Contests for Existing Customers
• Different Category- “Parenting” where parents have
access to their Blogs related to baby and Parenting,
Vaccines and Baby Teething, Baby Diet Plan, Social
Groups for New Parents, Magazines, Q&A, etc.

15. Value Proposition
• Widest Choices in
Top Rated
International Brands
• Secure Transactions
• Best Price & Timely
Delivery
• Premium Store
Customers
• Expecting Mothers
• Children: 0-12 years
Old
• Upper Middle Class
and Elites

16. Key Resources
• Partnerships
• Human
Resources(Employees)
• Physical Assets and
Stores
• Suppliers
• Warehouses
Channels
• Online Website
• Mobile Base
Application
• Physical Stores
• Social Media

17. Cost Structure
• Employee Cost
• Marketing Cost
• Operational Cost
• Expansion
• Development Cost
Revenue Streams
• Seller’s Commission
• Sales from Physical
Stores
• Firstcry Premium
• Ads
• Featured Listings
• Blogs(PPC)
• Strategic
Partnerships(Child
Insurance)

18. Thank You