Indian Unicorns. Big players, New Entrants, Government policies supporting unicorns. Unicorpse, BAIJU, GROFERS, RIVIGO, BLACKBUCK, ICERTIS, DHELIVERY

1. Indian Unicorns
Group 4 (Section A)
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Nishanth saikia
Palikala Karthik
Pradyumna Pohekar
Prarit Joshi
Pratik Milan Sahoo

2. Introduction
Start-up: A startup is a young company founded by one or more entrepreneurs in
order to develop a unique product or service and bring it to market.
Unicorn Start-up: Any new business with a billion-dollar valuation.
According to a report by CB Insights, India had the fourth highest number in the
world at the end of 2018 .
Total of 360 unicorns as of 2018.
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3. The Billion Dollar Club
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4. New Favourites
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B2B ( Specially Logistics ) and SaaS sees the most new entrants in the Unicorn Segment
Delhivery Rivigo BlackBuck Icertis
Raised $413 million
from SoftBank, Fosun
and Carlyle Group.
• Raised $65 mn from
SAIF Partners and
Warburg Pincus in
May-2019
• Operates over 2,000
trucks and has a pan-
India network that
covers 29,000 pin
codes.
• Raised about $230
mn in equity and
another $100 mn in
debt.
• Owns over 300,000
truck owners.
• Clients are Asian
Paints, Coca Cola, ITC,
Tata Steel and
Hindustan Unilever
• Raised $115 mn and
joined unicorns like
Zoho, Freshworks and
Druva
• Google, Microsoft,
Daimler, Airbus,
Johnson & Johnson,
Infosys and Cognizant

5. Digital Play
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Adhaar number is
rolled out in massive
scale and JIO came into
the market in 2006
Indians became
comfortable transacting
smartphones and
having a digital identity
That became strength
for start-ups
evaluating at around
$500 mn to be
unicorn
Fintechs, thanks to the
digital infrastructure by
Aadhaar, can offer
loans to the under-
banked population

7. • Digital payments in India are expected to more than double from $64.8 billion this year to $135.2 billion in 2023.
• Policybazaar and BankBazaar have been the biggest gainers from increasing digital transactions.
• BankBazaar helps consumers compare and choose the best offers on credit and debit cards, loans, savings, investment
products and insurance policies.
• Fintech firms sense a big opportunity in India’s 50 million small businesses.
• About 75% of India’s internet user base will consist of regional language users by 2021.
• Dailyhunt is aiming to reach 300 million monthly active users (MAU) and $100 million annual run rate (ARR) by March
2020.
• These businesses can do pin code, demographics and even interest-based targeting.
Continued.

8. Open Season
Potential Unicorns are being
built by entrepreneurs who
exit their successful start-ups.
Mukesh Bansal and Ankit
Nagori has launched Curefit in
2016.
The firm runs gyms through
CultFit brand, promotes health
and mind fitness through
EatFit, MindFit.
Total valuation of CureFit is
$500 million.
Amod Malviya, Vaibhav Gupta
and Sujeet Kumar have started
Udaan.
Sandeep Aggarwal started
Droom after he cofounded
ShopClues.
Online platform to buy and sell
used cars, bikes and aircrafts
with help of AI.
Droom competes with
Cardekho.
Cardekho plans to increase it’s
stores to 200 in 25 cities by
2020.
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9. Deep Dive
First unicorns were the
e-commerce players
who sold everything.
General belief was that
Indian market was not
deep enough for
specialised players.
Nykaa is on it’s way to
become a Unicorn.
The company focus is on
building a long-term
sustainable business.
7yr old company has a
valuation of $750 mn.
Offers 1000 beauty and
wellness brands.
Has a strategy of
building private labels
and omnichannel
presence.
Also plans to increase
the stores from 38 to
180 by 2023.
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10. Unicorpse
Grofers is a local Mobile E-Commerce Platform that connects consumers with local merchants.
It started functioning in the year 2013 and is founded by Saurabh Kumar and Albinder Dhindsa.
It started its operations with Delhi NCR and currently operates in a total of 17 cities in India.
SoftBank, Tiger Global, Sequoia Capital, Metro AG are some of its investors.
Baby care items, household items, cosmetics, sports, food, etc are some of its products.
It accepts all kinds of payment gateway like Net Banking, Paytm, Mobikwik, Citrus, COD etc.
Its current turnover as of FY-19 is Rs 25.2B.
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About The Company

11. Future Targets
To build a
business with
its core value
focused on
savings.
To design a
supply chain
with product
assortment and
price points
focused on a
single core
value.
To convert 100
kirana stores to
200 in NCR.
To achieve a
turnover of Rs
50 billion by the
end of FY-20.
To provide a
efficient supply
chain to
increase the
visibility of
private labels
and to generate
volume.
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