Monster inc1


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  • TMP one of the worlds largest Recruitment Advertising agency, Yellow Pages – the worlds largest advertising agency.
  • strives to incorporate the following values into everything that we do: Candor We communicate with clarity, honesty, and respect in all relationships. Disciplined Freedom We give leaders within the organization freedom to run their own business and reward and hold them accountable for the success of that business. Passion We are passionate about helping our customers achieve their goals, assisting the global community in enhancing the lives of all its citizens, and creating a work environment where people of different backgrounds and perspectives can succeed based upon the content of their character and the quality of their performance. Agility To remain an industry leader, we must learn and rapidly translate that learning into action. We must also develop our employees and teach them to use critical thinking skills in all decision making. This is the only competitive advantage. Easy to Do Business With We treat every situation with a positive, "can do" attitude. When faced with challenges, we respond constructively to bring about solutions that exceed expectations.
  • Grassroot business fund model……..
  • Monster inc1

    1. 1. Presented by, Ashita wilson Neha lath Kumari rashmi Kuntal
    2. 2. Content
    3. 3. Company Overview <ul><li>Industry overview </li></ul><ul><li>Since the birth of the Internet, the online recruitment market has seen significant changes. </li></ul><ul><li>It was influenced by the economic downturn of 2001-2003. </li></ul><ul><li>Many went bankrupt or merged with the major players: </li></ul><ul><ul><li>Monster </li></ul></ul><ul><ul><li>CareerBuilder </li></ul></ul><ul><ul><li>Yahoo! Hotjobs </li></ul></ul>
    4. 4. Company Overview <ul><li>Industry overview </li></ul><ul><li>Online recruitment is positioned to grow more quickly than other economic sectors. </li></ul><ul><li>Online advertising will exceed $16B by 2012 (mostly recruitment advertising). </li></ul><ul><li>Mintel forecasts that recruitment advertising and membership revenues will reach $5.9B in 2009. </li></ul>
    5. 5. Online Brokers <ul><li>Value for clients is created by: </li></ul><ul><ul><li>Reducing search costs (big online databases, 24/7, up-to-date). </li></ul></ul><ul><ul><li>Personalization (user’s preferences). </li></ul></ul><ul><ul><li>The Internet makes communication between clients and trading partners easy. </li></ul></ul>
    6. 7. Introduction <ul><li>Founded in 1967, Monster is the leading global online careers and recruitment resource property. </li></ul><ul><li>Company also owns TMP Worldwide and Yellow Pages. </li></ul><ul><li>Provides services in N.America, Europe, and the Asia-Pacific region to more than 495,000 clients (Fortune 500 to small and medium size enterprises, educational institutions, government agencies). </li></ul><ul><li>Over 69 million resumes on its database; </li></ul>
    7. 8. <ul><li>Formed in 1994 – 454 th commercial website worldwide. </li></ul><ul><li>As a leader it offers innovative technology and superior services. </li></ul><ul><li>The Monster global network consists of 22 local content and language sites. </li></ul><ul><li>Has over 25M job seekers members, a resume database with more than 17M unique resumes, over 100,000 member companies, over 1M unique job opportunities with the network. </li></ul>
    8. 9. <ul><li>Marketing is divided into local and global marketing segments. </li></ul><ul><li>In 2004, Monster launched its “Go Local” initiative to reach deeper into small and medium-sized business (heart of economy). </li></ul><ul><li>Teamed up with Infinity Broadcasting to extend its local presence through 180 radio stations and their websites (70 million weekly listeners). </li></ul><ul><li>Acquired Jobsahead (Monster India), 40% stake in, jobpilot and in Europe. </li></ul>
    9. 10. Marketing strategy of <ul><li> Launches New Integrated Marketing Campaign to Help Job Seekers and Employers &quot;Get a Monster(R) Advantage&quot; Campaign shines spotlight on new precision search technology, networking communities and career planning tools. </li></ul><ul><li>The campaign highlights Monster's innovative resources designed to match people with the right job, and employers with the right talent: </li></ul><ul><li>Search Better . </li></ul><ul><li>Plan Better. </li></ul><ul><li>Connect Better. </li></ul>
    10. 12. <ul><li>Owned by Gannett Co, Inc., Tribune Company, The McClatchy Company, and Microsoft Corp. </li></ul><ul><li>Employee-Driven. Customer-Focused . </li></ul><ul><li> powers the career sites for more than 9,000 Web sites, including 140 newspapers and broadband portals such as MSN and AOL. </li></ul><ul><li>It use world-class technology, data-analysis, a comprehensive partner network and superior customer service to match the right people with the right jobs. </li></ul>
    11. 13. <ul><li>U.S.'s largest online job site, puts over 1 million jobs in front of poised job seekers wherever they are - at home or at work - in print and on the Internet. </li></ul><ul><li>More than 23 million unique visitors come to the site every month to check out the opportunities in every industry, field and job type. </li></ul><ul><li>  Gannett acquired an additional 10% stake in CareerBuilder from Tribune for $135 million. Ownership stakes as of that date are as follows: Gannett (50.8%), Tribune (30.8%), McClatchy (14.4%), and Microsoft (4%). </li></ul>
    12. 14. <ul><li> strives to incorporate the following values into everything that we do: </li></ul><ul><li>Candor. </li></ul><ul><li>Disciplined Freedom. </li></ul><ul><li>Passion </li></ul><ul><li>Agility </li></ul><ul><li>Easy to do business with. </li></ul>
    13. 16. <ul><li>The Employment Guide  was founded in 1997 when its previous owner, Trader Publishing Company, bought  The Detroit Employment Guide . </li></ul><ul><li>  the company has expanded and has print publications in over 75 metropolitan areas, in addition to hosting over 250 job fairs annually. Dominion Enterprises, headquartered in Norfolk, Virginia </li></ul><ul><li>The Employment Guide  and is a media and information services company for employment, real estate, recreation, and industrial markets in the United States. </li></ul>
    14. 17. <ul><li>The site also offers resources geared toward job seekers, which range from educational opportunities to job fairs to a video center. It differentiates itself with the scope and number of videos available on a variety of subjects. </li></ul><ul><li>To identify the website’s audience demographics,  a PDF is available , which demonstrates via pie chart the age, gender, income and traffic source that makes up the site’s job seeker audience. </li></ul><ul><li>Through this site, you can: </li></ul><ul><li>Filter applicants by skills and qualifications. </li></ul><ul><li>Edit, renew, and monitor job postings online at any time. </li></ul><ul><li>Review applicants via email. </li></ul>
    15. 19. Business Model <ul><li>Business Model wasn’t created out of a new idea. </li></ul><ul><li>Offline business examples: </li></ul><ul><ul><li>Real estate agencies. </li></ul></ul><ul><ul><li>Insurance agencies. </li></ul></ul><ul><ul><li>Stock brokers. </li></ul></ul><ul><ul><li>Travel agents. </li></ul></ul><ul><li>Online brokers were born with the fast spread of the Internet usage. </li></ul>
    16. 20. GBF Model <ul><li>Value Proposition </li></ul><ul><li>Reducing costs (time, pleasure, not always money). </li></ul><ul><li>Available 24/7. </li></ul><ul><li>The amount of resumes and job postings. </li></ul><ul><li>Technology (personalization). </li></ul>
    17. 21. GBF Model <ul><li>Network Effects </li></ul><ul><li>Strong. </li></ul><ul><li>First-mover advantage (454 th commercial website worldwide). </li></ul><ul><li>Heavy spending on advertising and building its brand name. </li></ul><ul><li>More employers – more job seekers. </li></ul>
    18. 22. GBF Model <ul><li>Economies of Scale </li></ul><ul><li>A large portion of the Industry’s costs are fixed. </li></ul><ul><li>The company is not completing transactions on any behalf of its consumers. </li></ul><ul><li>Only creates the leads. </li></ul><ul><li>It is easier to deal with a few big employers with large number of postings. </li></ul>
    19. 23. GBF Model <ul><li>Customer Retention </li></ul><ul><li>Medium. </li></ul><ul><li>Higher because of the site’s “stickiness”. </li></ul><ul><li>Lower because job seekers tend to use several methods to look for a new job. </li></ul>
    20. 24. Revenues and cost. <ul><li>Revenues are collected by: </li></ul><ul><ul><li>Commissions and other transaction-related fees </li></ul></ul><ul><ul><li>Subscription fees </li></ul></ul><ul><ul><li>Advertising </li></ul></ul><ul><ul><li>System integration fees </li></ul></ul><ul><li>Cost categories: </li></ul><ul><ul><li>Cost of revenues </li></ul></ul><ul><ul><li>Product development costs </li></ul></ul><ul><ul><li>Sales and marketing costs </li></ul></ul><ul><ul><li>G&A expense </li></ul></ul>
    21. 25. <ul><li>Growth </li></ul><ul><li>The success of this Commercial site depends on its brands and their value. </li></ul><ul><li>By expanding the brand’s Website and making it more friendly to it’s Client it manages to attracts and expands the client base. </li></ul><ul><li>Based on the growing number of other Internet sites and relatively low barriers to entry the market. </li></ul><ul><li>Rapid evolution of the market requires continuous improvement in the performance, features and reliability of all Internet content by the Industry. </li></ul>
    22. 26. Questions???