Godrej Consumer Products Ltd is a major player in the Indian FMCG market with leadership in hair coloring and fabric care. It is also one of the largest marketers of toilet soap in India with brands like Cinthol and Godrej No. 1. In 1991, Godrej Group formed a joint venture with Sara Lee Corporation to become a leader in the Indian household insecticides category with brands including Good Knight and Hit. In 2010, Sara Lee agreed to sell its 51% stake in the Godrej Sara Lee Ltd. joint venture to Godrej Consumer Products Ltd. for €185 million, ending the 15-year alliance.

2. 
Godrej Consumer Products Ltd (GCPL) is a major player in the
Indian FMCG market with leadership in the hair color and fabric
care categories.

It is also one of the largest marketers of toilet soaps in the
country with leading brands, such as Cinthol, Godrej Fairglow
and Godrej No.1.

The recent acquisition of Rapidol and Kinky in South Africa has
given GCPL leading positions in the fast growing South African
ethnic hair care market.

3. 
Each and every day, Sara Lee delights millions of consumers and
customers around the world.

The company has one of the world’s best-loved and leading portfolios
with its innovative and trusted food, beverage, household and body
care brands, including Ambi Pur, Ball Park, Douwe Egberts, Hillshire
Farm, Brylcreem, Jimmy Dean, Kiwi, Sanex, Sara Lee and Senseo

Collectively, these brands generate almost $13 billion in annual net
sales covering approximately 180 countries. The Sara Lee community
consists of 41,000 employees worldwide.

4. 
Joint Venture between Godrej Group, India And Sara
Lee
Corporation, USA with 49:51 Shareholding
respectively in the year 1991

Became Market Leader In the Indian Household
Insecticides Category

Dominant Presence In The Air Care, Shoe Care And
Male Hair Care Categories

Strong Brands Like Good Knight, Hit, Jet, Ambipur,
Brylcreem and Kiwi

5. 
Acquired Chinese household insecticide company (2007)

Acquired Trans Elektra domestic products ltd i.e. makers of good
knight and hit) in year 1994

Acquired kiwi shoe polish

Adopted segmented channel approach-breaking retail points into
rural space channel, shoe mart, cosmetic store etc

Increase dependence on IT- to get real time data on inventory
and sales.

Moved 70% of distributors to electronic payments

6. 
Super Brand Award : Good knight ,Brylcreem

Good knight : No. 1 household care brand in Brand
Equity survey

Good knight : Featured as the 14th Most trusted
brand in Brand Equity survey in FMCG industry

Bagged President’s Award from Sara Lee worldwide
for its excellence in management and record
performance for 3 times in a row from 2000 to 2003

7. 
Sara Lee Corporation announced May 12, 2010 that it has agreed to sell its 51
percent stake in the Godrej Sara Lee Ltd. joint venture to Godrej Consumer
Products Ltd. for €185 million bring to an end to 15 year old alliance

Ever since Sara Lee started selling its consumer care businesses in pieces, the
joint venture has been under question. Sara Lee sold its air fresheners brand
Ambi Pur to P&G, while Unilever bought the household businesses, including
the Brylcreem
The sale of our stake in the Godrej Sara Lee joint venture, combined with the
previously announced binding offers with P&G and Unilever, underscore the
significant value of our Household and Body Care portfolio,
said Brenda C. Barnes, CEO, Sara Lee Corporation

8. 
If Sara Lee sold its consumer products business to a competitor, Godrej
would have then exercise its right to buy it out in the joint venture

The agreement had a clause that in case of ownership change of one
partner, the other partner can buy it out

Also, in case Sara Lee had sold the business, the Indian company will
retain the rights to sell its brands like Ambipur, Brylcream and Kiwi.
However, it will need to pay a royalty to the new owner

Godrej Consumer became largest Indian owned FMCG

9. THANKYOU