About the company profile . CSR policy .

1. ABOUT MAGICBRICKS.COM
Magicbricks.com is a high-end property portal that caters to a global
market with its unique services and novel online features. Having
been launched in the year 2006 by Times Group, Magicbricks has
quickly risen to being the No. 1 Property Portal in India.
The Magicbricks design is based on rigorous research, unique product
developments, and innovative initiative which has been readily
accepted by users. In an attempt to best serve the users, features on
the Magicbricks realty portal are constantly invented, evaluated and
upgraded.
In addition to all else, magicbricks.com is synonymous with
internationally acclaimed property fairs. It is here that top-notch
properties of major Indian metros are showcased for audiences in
India and abroad.
Till date, magicbricks.com has successfully hosted 75 domestic and
over 15 international property shows around the globe.
Type:Real Estate
Headquarters:Noida,
IndiaOwner(s):Times Group
Website:http://www.magicbricks.com
MagicBricks provides facilities like buying, selling and renting of
properties, along with detailed information about home loans,
taxing and legal issues, expert opinions and recent trends in real-
estate.

3. HR POLICIES
EMPLOYEE FRIENDLY POLICIES
We help you maintain work – life balance
 No probation – Yippee! Confirmation on Day 1.
o You will be entitled to avail all types of leaves from the Date of
Joining on pro-rata basis
 Bereavement leave – Some losses are irreplaceable. We support
you in your tough times too.
o Applicable in case of demise of an immediate family member
(Parents/in-laws, Spouse, Children or Siblings)
o 5 days paid off
 Maternity and Paternity leave – New Addition to the
Family?Cherish every Moment.
o Maternity Leave – 6 months up to 2 kids
o Paternity Leave – 5 days to be utilized within 3 months from DOB
o Adoption Leave – 12 weeks for mothers adopting a child below the
age of 3 months
 No Sandwich leave – Yes! You can plan a spontaneous trip.
o Sat/Sun or any other holiday not to be counted as leave if falling in
between any other leave
o Leaves like CL/SL, PL or Comp Off can be suffixed or prefixed with
other leaves
ATTRACTIVE EMPLOYEE CONNECT INITIATIVES
We are all ears! Come share with us.
 Chai with the Chief – An open hour with the CEO
 Fresh Eyes
A session by CHRO for the ‘New Hires’ to learn about their
experiences with in the organization through formal/informal
conversations

4.  On the floor sessions with the HR
Open sessions conducted on the floor to cascade any People or
Process driven initiative to ensure that right and relevant information
reaches the last leg
 Skip level discussions
Frequent discussions with the Skip manager to ensure that the team
members have complete clarity on their deliverables
DREAM OPPORTUNITY TO WORK WITH INDUSTRY LEADER
 Leaders in Numbers
o Maximum choices - 15L + property options to choose
from
o Maximum traffic - 50% higher unique visitor as compared
to nearest competitor (as per ComScore total UV
Sept,2016 to Aug,2017)
 Leaders in Alliance
o Tie-ups with eminent banks like SBI and ICICI from BFSI
Industry
 Leaders in Innovations
o India’s first Real Estate Experience Center
 Leaders in Trust
o Preferred by 2Cr+ property seekers
o Proud partner of more than 4500+ builders
o Associated with more than 40,000+ brokers
o The most trusted platform for 20 Lac + sellers
LEADERSHIP & DEVELOPMENT PROGRAMS

5.  Magicbricks Leadership Academy (MBLA) is an institution created
with an aim to drive end to end competency development agenda for
our colleagues both in technical as well as leadership area.
 Magicbricks Leadership Academy (MBLA) works towards igniting
the personal transformation required for our colleagues to become
better future leaders, enabling them to have a greater impact on the
business.
 Magicbricks Leadership Academy has sponsored Headship Programs
at renowned institutes like Indian Institute of Management,
Ahmedabad and Indian School of Business.
WORKPLACE AMBIENCE
An employee spends a substantial amount of time at work and hence
it is essential that the workplace environment should be comfortable,
welcoming and fun. It is our constant endeavor to ensure that
employees look forward to coming to work every day for which we
have the best in class infrastructure & world class amenities. We
strongly believe that happy employees build successful companies
WORK & ENJOYMENT TOGETHER

6. We promote a healthy work-life balance aimed at encouraging
camaraderie & a happiness quotient. We encourage our employees to
work together in areas of common interests to help them pursue
shared hobbies and pastimes for which we have various clubs such as
Entertainment, Sports, CSR, Health & Fitness etc. in place. We also
have a Gym and ATM facilities for our employees.
STRONG BELIEF ON TEAM WORK
Building strong teams begins with trust and clear communication.
When teams trust all members and communication is clear and
frequent, teamwork starts to build. At Magicbricks; team members
contribute and work well with their peers. We encourage and
recognize great teamwork and create clear and recognizable goals and
objectives and are open to feedback from all.

7. AIM HIGH & INNOVATE
We encourage our teams to use their imagination to think big &
innovate at work. There are absolutely no limits to what you can
dream of and deliver. Visualize yourself achieve great things in the
future, going to places that seem improbable to reach, and see
yourself as the person you want to be.

8. WE CARE ABOUT SOCIETY
At Magicbricks we understand our corporate social responsibility and
we try to give back to the society.

9. MAJOR COMPETITORS
The online real estate space in India has been witnessing a lot of
investor interest since past few months. According to the data
available, in past 9 months, over $300 Mn of investment has come
into the real estate space, with over half of being raised in the last 3
months.

10. Recently, Housing.Com raised $100 Mn From SoftBank and existing
investors, Commonfloor raised INR 64 Cr(roughly $10 Mn) and a $30
Mn Series E led by its existing investor Tiger Global.
With over $120 Bn in revenues, the real estate market is Huge. The
huge market opportunity which this sector offers has made the real
estate space in India crowded with the existence of a number of
players, thus the competition among the players is pretty much
evident.
99acres, Housing.com, MagicBricks, Commonfloor, Indiaproperty, M
akaan are the few players who are dominating the the real estate
sector in the country.
The data shows that MagicBricks has maintained a clear leadership
position on reach as well engagement metrics.
On reach metrics – daily visits, monthly visits, and unique visitors
MagicBricks is nearly 2x the reach of 99Acres, and captures more
visits than 99Acres and CommonFloor combined.

11. On engagement metrics – total minutes, page views, visits per
visitor, MagicBricks is now leading in all metrics, though by thinner
margins.
It is surprising to see that despite of number of funding rounds that
CommonFloor and Housing have been able to secure has a very little
impact on the traction on their platform. 75% of all consumer time is
spent between MagicBricks and 99Acres, with the next 4 players
splitting the balance of 25%.
It earns revenue from Advertising and Listing fees. It provides
additional features like luxury section of their website, personalised
services and other value added services like Vaastu, Astrology
involving a one-time fee.
“We have a robust commercial model where bulk of the revenue
comes from builders and brokers for listing properties, for banners
and other kinds of advertising. Free listing is available for
individuals” - Mr. Sudhir Pai, Business Head of MagicBricks.

12. Property portal Magic-Bricks.com has reported a revenue growth of
53% for the first half of the current financial year despite the overall
sluggishness in the real estate market. The company has also seen a
sharpBSE -5.00 % growth in listings during this period, up from
700,000 at the beginning of April to over a million listing by the end
of September 2015.
Listings on the MagicBricks portal have a shelf life of 60 days after
which they auto-expire, which ensures all outdated listings are
removed. The portal currently sees close to 24,000 listings being
posted daily. Sudhir Pai,CEO of MagicBricks said the company
expects its topline to cross the Rs 150 crore mark this year. “We’re
delighted that we have built a rock solid business with strong unit
economics and a market leadership position,” he said.
MagicBricks, which is owned by Times Internet Ltd, currently has a
32% traffic market share, with its closest competitor at 25% market
share. Different portals, however, use different yardsticks to measure
traffic. Pai said there different ways to look at traffic — in the form of
visits, page views, time spent etc. “For a classifieds business, we think
it is important to help the user discover the information he seeks by
navigating the least number of pages. We therefore don’t think that
page views are a good indicator of preference or engagement of the
consumer, which is why we choose to measure traffic market share on
the basis of total visits,” he said.
The website, which is among the top property sites in the country
today, claims that this year, the number of paying customers would
exceed 30,000. This would include brokers and developers but
exclude consumers or owners who buy premium listings online.

13. COMPANY INITIATIVES
Magicbricks with IIM Bangalore launched the Housing Sentiment
Index. In thiscollaboration of two leaders from Academia and
Industry- the co-branded “MB-IIMBHousing Sentiment Index”, is all
set to capture the “buyer’s mood” on the real estatescenario in India.