Case study showing problem statement and target architecture for very high volume external event data pipeline and on premise Teradata EDW integration pipeline with Cloud OLAP Google BigQuery, Amazon Athena to support batch and real time analytics
Content Guide - How To Improve Content CreationIlya Bilbao
Table of Contents
Table of Contents .............................................................. 3
Introduction........................................................................ 5
What Is Quality Content? .................................................. 6
Easy Ways to Write Content ............................................. 8
Quotes .............................................................................. 8
Roundups ......................................................................... 8
Interviews ......................................................................... 9
Re-Blogging ..................................................................... 10
Guest Posts ..................................................................... 10
Other Forms of Media ...................................................... 11
Slideshows ....................................................................... 11
Video Roundups ............................................................... 12
Videos With Commentary ................................................. 12
Music Roundups ............................................................... 13
Infographics ...................................................................... 13
Outsourcing Content ......................................................... 14
Conclusion......................................................................... 15
Resources ......................................................................... 16
You may ask this:
# People searched for...
1 how buzzfeed mastered content creation
2 how does content creation differ from advertising
3 how much does content creation cost
4 how to automate content creation
5 how to automate content creation via xml
6 how to do content creation
7 how to improve content creation
8 how to outsource content creation
9 how to start a content creation company
10 what do you mean by content creation
11 what does a content creation specialist do
12 what is brave frontier content creation program
13 what is content creation
14 what is content creation in marketing
15 what is content creation in websites
16 what is content creation strategy
17 what is digital content creation
18 what is multimedia content creation
19 what is video content creation
20 why is content creation important
MVP: What it is and why we all (should) careKate Rutter
The document discusses the concept of Minimum Viable Product (MVP) and its importance for product development. It defines MVP as the fastest and cheapest thing that can be built and put in customers' hands to observe how they use it and incorporate their feedback. The document outlines three approaches to MVP - using low-fidelity sketches, selling a "fake" product before building it, and building with few features. It emphasizes getting feedback from customers as soon as possible through MVPs to rapidly iterate the product based on learning.
This document humorously presents different types of marketing approaches through examples of pick-up lines used at a party to attract a gorgeous girl. It describes direct marketing, advertising, telemarketing, public relations, brand recognition, customer feedback, content marketing, anticipation marketing, word-of-mouth marketing, thought leadership marketing, pick-up marketing, social marketing, in-your-face marketing, stealth marketing, shadow marketing, permission marketing, cloud marketing, multi-level marketing, guerrilla marketing, green marketing, and disruptive marketing. The document is meant to be shared and enjoyed for its humorous take on various marketing flavors.
This document provides a summary of content strategy concepts and best practices. It discusses how content strategy guides plans for creating, delivering, and governing content to achieve business goals. It also covers defining the substance and structure of content, establishing workflows and ownership, and using tools like content audits, style guides, and governance policies. The document recommends resources like books, websites, and people in the field to learn more about developing an effective content strategy.
Amazon.com: the Hidden Empire - Update 2013Fabernovel
Our "most favorited" 2011 study revealing Amazon.com's strategies for dominating online retail has been updated to include analyses on all of the company's latest moves, and insights into where they may be going next.
Follow us on Twitter: @faberNovel
Amazon was founded in 1995 as an online bookstore and has since expanded into various products and services. It uses a management information system (MIS) to support its business operations such as inventory control, logistics, point-of-sale data collection, and internal communications. The MIS includes features like shopping carts, wish lists, one-click purchasing, analytical reports, and a decision support system. Over time, Amazon has innovated its business model and MIS through strategies like expanding product offerings, implementing affiliate marketing and cloud computing services, and developing expert systems to better predict product success and customer preferences.
Market sizing TAM SAM SOM Target MarketReza Hashemi
Startups need a clear understanding of their market segment and show know about SAM, TAM abd SOM. As a Mentor in StartupWeekend and NEXT program, I have noticed that many entrepreneurs are not familiar with these terms. Here’s a quick explanation of what they mean, as an addition to this useful slides (Copyright notes inside) :TAM is Your Total Available or Addressable Market (everyone you wish to reach with your product) , SAM is Your Segmented Addressable Market or Served Available Market (the portion of TAM you will target), SOM is Your Share of the Market (the subset of your SAM that you will realistically reach – particularly in the first few years of your business), SOM is known as Target Market in Steve Blanc Startup Manual.
Identifying your TAM, SAM and SOM requires some market research.
6-Step Guide to B2B Content Marketing that WorksLinkedIn
70 percent of marketers report that they plan
to produce more content this year than last
year. At the same time, only 30% rate their
efforts as “effective” or “very effective.”
That means a lot of us still struggle with the
marketing aspect of content marketing. Use
the 6 steps in the following slides as a
blueprint of how to build a content strategy
that produces measurable results.
Content Guide - How To Improve Content CreationIlya Bilbao
Table of Contents
Table of Contents .............................................................. 3
Introduction........................................................................ 5
What Is Quality Content? .................................................. 6
Easy Ways to Write Content ............................................. 8
Quotes .............................................................................. 8
Roundups ......................................................................... 8
Interviews ......................................................................... 9
Re-Blogging ..................................................................... 10
Guest Posts ..................................................................... 10
Other Forms of Media ...................................................... 11
Slideshows ....................................................................... 11
Video Roundups ............................................................... 12
Videos With Commentary ................................................. 12
Music Roundups ............................................................... 13
Infographics ...................................................................... 13
Outsourcing Content ......................................................... 14
Conclusion......................................................................... 15
Resources ......................................................................... 16
You may ask this:
# People searched for...
1 how buzzfeed mastered content creation
2 how does content creation differ from advertising
3 how much does content creation cost
4 how to automate content creation
5 how to automate content creation via xml
6 how to do content creation
7 how to improve content creation
8 how to outsource content creation
9 how to start a content creation company
10 what do you mean by content creation
11 what does a content creation specialist do
12 what is brave frontier content creation program
13 what is content creation
14 what is content creation in marketing
15 what is content creation in websites
16 what is content creation strategy
17 what is digital content creation
18 what is multimedia content creation
19 what is video content creation
20 why is content creation important
MVP: What it is and why we all (should) careKate Rutter
The document discusses the concept of Minimum Viable Product (MVP) and its importance for product development. It defines MVP as the fastest and cheapest thing that can be built and put in customers' hands to observe how they use it and incorporate their feedback. The document outlines three approaches to MVP - using low-fidelity sketches, selling a "fake" product before building it, and building with few features. It emphasizes getting feedback from customers as soon as possible through MVPs to rapidly iterate the product based on learning.
This document humorously presents different types of marketing approaches through examples of pick-up lines used at a party to attract a gorgeous girl. It describes direct marketing, advertising, telemarketing, public relations, brand recognition, customer feedback, content marketing, anticipation marketing, word-of-mouth marketing, thought leadership marketing, pick-up marketing, social marketing, in-your-face marketing, stealth marketing, shadow marketing, permission marketing, cloud marketing, multi-level marketing, guerrilla marketing, green marketing, and disruptive marketing. The document is meant to be shared and enjoyed for its humorous take on various marketing flavors.
This document provides a summary of content strategy concepts and best practices. It discusses how content strategy guides plans for creating, delivering, and governing content to achieve business goals. It also covers defining the substance and structure of content, establishing workflows and ownership, and using tools like content audits, style guides, and governance policies. The document recommends resources like books, websites, and people in the field to learn more about developing an effective content strategy.
Amazon.com: the Hidden Empire - Update 2013Fabernovel
Our "most favorited" 2011 study revealing Amazon.com's strategies for dominating online retail has been updated to include analyses on all of the company's latest moves, and insights into where they may be going next.
Follow us on Twitter: @faberNovel
Amazon was founded in 1995 as an online bookstore and has since expanded into various products and services. It uses a management information system (MIS) to support its business operations such as inventory control, logistics, point-of-sale data collection, and internal communications. The MIS includes features like shopping carts, wish lists, one-click purchasing, analytical reports, and a decision support system. Over time, Amazon has innovated its business model and MIS through strategies like expanding product offerings, implementing affiliate marketing and cloud computing services, and developing expert systems to better predict product success and customer preferences.
Market sizing TAM SAM SOM Target MarketReza Hashemi
Startups need a clear understanding of their market segment and show know about SAM, TAM abd SOM. As a Mentor in StartupWeekend and NEXT program, I have noticed that many entrepreneurs are not familiar with these terms. Here’s a quick explanation of what they mean, as an addition to this useful slides (Copyright notes inside) :TAM is Your Total Available or Addressable Market (everyone you wish to reach with your product) , SAM is Your Segmented Addressable Market or Served Available Market (the portion of TAM you will target), SOM is Your Share of the Market (the subset of your SAM that you will realistically reach – particularly in the first few years of your business), SOM is known as Target Market in Steve Blanc Startup Manual.
Identifying your TAM, SAM and SOM requires some market research.
6-Step Guide to B2B Content Marketing that WorksLinkedIn
70 percent of marketers report that they plan
to produce more content this year than last
year. At the same time, only 30% rate their
efforts as “effective” or “very effective.”
That means a lot of us still struggle with the
marketing aspect of content marketing. Use
the 6 steps in the following slides as a
blueprint of how to build a content strategy
that produces measurable results.
The document discusses the use of business intelligence (BI) in the fast-moving consumer goods (FMCG) and retail industries. It outlines key performance indicators and frameworks for BI systems in retail. It also describes data modeling approaches for retail scenarios and discusses how BI can help address challenges and questions in areas like inventory, pricing, promotions and customer analytics. Major trends include increased competition and expectations, and the need for greater organizational alignment through BI.
The document discusses best practices for B2B digital marketing using a converged approach of paid, owned, and earned media. It notes that nearly half of B2B marketers plan to increase budgets in 2013, especially for digital marketing. To stay competitive, marketers need to enable thought leadership, adjust their online and offline mix, and capitalize on marketing technology. The document provides guidance on creating compelling owned content, employing an effective paid media strategy, and leveraging influencers to spread stories through earned media channels. It emphasizes measuring the dynamic customer journey using analytics to coordinate paid, owned, and earned efforts.
An effective pitch presentation can be the difference between securing investment and/or support for your startup. Download our slide presentation, "Build a Better Pitch Deck," and gain insight on what content to include in your slides and how to design them for the most impact. This information is aggregated from leading entrepreneurship and investor sources both in Arizona and throughout the nation.
FMCG for Management Consultants and Business AnalystsAsen Gyczew
Consulting projects especially when it comes to consumer goods business are very demanding. The two most complicated areas are sales and marketing and supply chain. During consulting projects I have seen business analysts and management consultants struggling with understanding the business fast enough to deliver value to the customer. This course will give you the knowledge and insight into real life case studies that will make your life during a consulting project in a consumer goods business much easier.
This presentation will help you improve your knowledge and skills in analyzing and improving Fast Moving Consumer Goods businesses (FMCG). It is designed for people who want to become management consultants, business analysts or have to run and optimize FMCG businesses on daily bases. In the course you will learn 3 things:
1. How to model FMCG business in Excel
2. How to improve sales and marketing in order to increase margin and profit
3. How to improve supply chain in order to increase margin and profit
For more check my presentation: http://bit.ly/FMCGSlideshare
an overview of data analytics techniques and technologies that is necessary for any digital marketer. for more information about digital marketing please contact: mnabizadeh@aut.ac.ir
When you look at traditional ERP or management systems, they are usually used to manage the supply chain originating from either the point of Origin or point of destination which all our primarily physical locations. And for these, you have several processes like order to cash, source to pay, physical distribution, production etc.
Retail Business Management PowerPoint Presentation Slides SlideTeam
Retail Business Management PowerPoint Presentation Slides are designed to bring your attention to better retail management. The B2C PowerPoint complete deck is created with the purpose of delivering your ideas in an effective way. Broadly it covers slides like types of retail formats, key drivers of retail growth, retail global trends, role of information technology in retail, types of retail applications, understanding retail customers, future trends in multi-channel retailing, retail management and competition, classification target audience, retail sales by product category, pricing strategies, global market segmentation strategy and more. Showcase retail location analysis, human resource management, retail store organizational structure, information system and supply change management using this retail operation management analysis Presentation design. Furthermore you can also use this retails strategy PPT visual to present promotion and marketing communication, retail sales promotional mix elements, sales promotion in retail, customer loyalty programme options, merchandise management, merchandise buying decision process, ways to manage retail pricing, retail pricing strategy, inventory management control, retail management challenges, inventory management framework, inventory control sheet, retail management challenges, retail KPI metrics, etc. Download merchandise management PowerPoint templates to impress your audience.
Three business basics to always remember! People don't care about your brand. They care about what you can do for them. Back to basics... Give people what they want, do it consistently and do it better than your competition.
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
Create achievable marketing goals with our visually appealing ready to use Agile Marketing Powerpoint Presentation Slides. Showcase key principles of agile marketing using agile methodology PPT visuals. The professionally designed scrum marketing PowerPoint complete deck contains content ready templates such as Agile marketing introduction, how does it work, outline, values, role of agile marketing team, agile marketing process, value proposition, manifesto, agile approach to marketing, key pieces of implementation, sprints, stand-up meetings, board to track project progress, teamwork, benefits, etc. Additional slides like our team, comparison, financial, about us, dashboard, location, post-it notes, our mission, mind map, Venn, our target, stacked bar, clustered bar, pie chart, area chart and thank you slide, etc can help in simplifying your work. You’ll find all the PPT slides fully customizable and easy to edit. Download agile sales to increase the speed, quality, flexibility, and effectiveness of the marketing department. Cut down the intervals with our Agile Marketing Powerpoint Presentation Slides. Be able to ensure fewer gaps.
Trends and Frameworks for Interactive Success... A strategic interactive approach for taking businesses to their customers by listening, sharing and providing timely and relevant services and support.
Business Model Canvas (Dr. Htet Zan Linn)Htet Zan Linn
This document provides an overview of the Business Model Canvas, which is a strategic management template used to describe the value proposition, infrastructure, customers, and finances of a business model in order to plan, align management, and monitor success. The Business Model Canvas contains nine blocks that describe key components of a business model including customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.
Twilio Segment's 2023 Customer Data Platform Report provides insights into how businesses are using customer data and key trends observed over the past year. Some of the main findings include:
1) Businesses are getting smarter about collecting only the most essential customer data needed to meet business goals and optimize operational efficiency.
2) Point solution tools focused on specific needs, like product analytics and search, saw the fastest growth on the Segment platform despite economic uncertainty.
3) Data warehouses expanded their role and are now the second most popular destination for customer data on the Segment platform, as businesses leverage them for more advanced analytics and use cases.
Digital transformation in transport and logisticsPostNL België
This document discusses digital transformation in transport and logistics through the use of big data. It first provides an introduction and background about the speaker. It then discusses using improved inventory control and forecasting of promotions in retail settings. Specifically, it examines using a management coefficients model to better balance workloads and reduce excess inventory. It also evaluates various machine learning techniques for more accurately forecasting demand during promotion periods versus non-promotion periods. Finally, it outlines opportunities for applying big data methodologies like predictive analytics and prescriptive analytics to challenges in logistics planning and connecting data to optimization of operations.
LinkedIn Career Services Webinar Presentation SlidesLinkedIn
The document discusses how LinkedIn can help career services professionals and students. It provides an overview of LinkedIn and its benefits for building professional brands, enhancing career center services, attracting more organizations to recruit students, and connecting with colleagues. Career services professionals can use LinkedIn to market their services, connect students and alumni, and find answers from other professionals. Students can build online profiles, connect with alumni for advice, research companies and opportunities, and learn networking etiquette. The presentation encourages finalizing staff profiles, adding LinkedIn links to websites, and joining a LinkedIn group for ongoing discussions.
How to implement Content Marketing Strategy in a large B2B enterpriseGiuseppe Caltabiano
This document discusses Schneider Electric's implementation of a content marketing strategy across its large B2B enterprise. It outlines the challenges of transforming from traditional to modern content marketing in a large company. The strategy involved creating an editorial board, integrating content, social media, and PR, and using pilots to test the approach. Key aspects included focusing on "Big Rock" content, repurposing existing content, and using a framework of owned, paid and earned media to amplify the content. The goal is to position Schneider Electric as a thought leader and demonstrate its technical capabilities to customers through educational content.
DoubleClick for Advertisers is an Ad Management and Ad Serving solution that helps Agency and Advertisers manage the entire scope of digital advertising.
Follow me to get more updates regularly.
Gimel and PayPal Notebooks @ TDWI Leadership Summit OrlandoRomit Mehta
This is my presentation at TDWI Leadership Summit. It talks about how products like Gimel, Unified Data Catalog and PayPal Notebooks help improve data scientist productivity and enable machine learning at scale at PayPal.
The document discusses the use of business intelligence (BI) in the fast-moving consumer goods (FMCG) and retail industries. It outlines key performance indicators and frameworks for BI systems in retail. It also describes data modeling approaches for retail scenarios and discusses how BI can help address challenges and questions in areas like inventory, pricing, promotions and customer analytics. Major trends include increased competition and expectations, and the need for greater organizational alignment through BI.
The document discusses best practices for B2B digital marketing using a converged approach of paid, owned, and earned media. It notes that nearly half of B2B marketers plan to increase budgets in 2013, especially for digital marketing. To stay competitive, marketers need to enable thought leadership, adjust their online and offline mix, and capitalize on marketing technology. The document provides guidance on creating compelling owned content, employing an effective paid media strategy, and leveraging influencers to spread stories through earned media channels. It emphasizes measuring the dynamic customer journey using analytics to coordinate paid, owned, and earned efforts.
An effective pitch presentation can be the difference between securing investment and/or support for your startup. Download our slide presentation, "Build a Better Pitch Deck," and gain insight on what content to include in your slides and how to design them for the most impact. This information is aggregated from leading entrepreneurship and investor sources both in Arizona and throughout the nation.
FMCG for Management Consultants and Business AnalystsAsen Gyczew
Consulting projects especially when it comes to consumer goods business are very demanding. The two most complicated areas are sales and marketing and supply chain. During consulting projects I have seen business analysts and management consultants struggling with understanding the business fast enough to deliver value to the customer. This course will give you the knowledge and insight into real life case studies that will make your life during a consulting project in a consumer goods business much easier.
This presentation will help you improve your knowledge and skills in analyzing and improving Fast Moving Consumer Goods businesses (FMCG). It is designed for people who want to become management consultants, business analysts or have to run and optimize FMCG businesses on daily bases. In the course you will learn 3 things:
1. How to model FMCG business in Excel
2. How to improve sales and marketing in order to increase margin and profit
3. How to improve supply chain in order to increase margin and profit
For more check my presentation: http://bit.ly/FMCGSlideshare
an overview of data analytics techniques and technologies that is necessary for any digital marketer. for more information about digital marketing please contact: mnabizadeh@aut.ac.ir
When you look at traditional ERP or management systems, they are usually used to manage the supply chain originating from either the point of Origin or point of destination which all our primarily physical locations. And for these, you have several processes like order to cash, source to pay, physical distribution, production etc.
Retail Business Management PowerPoint Presentation Slides SlideTeam
Retail Business Management PowerPoint Presentation Slides are designed to bring your attention to better retail management. The B2C PowerPoint complete deck is created with the purpose of delivering your ideas in an effective way. Broadly it covers slides like types of retail formats, key drivers of retail growth, retail global trends, role of information technology in retail, types of retail applications, understanding retail customers, future trends in multi-channel retailing, retail management and competition, classification target audience, retail sales by product category, pricing strategies, global market segmentation strategy and more. Showcase retail location analysis, human resource management, retail store organizational structure, information system and supply change management using this retail operation management analysis Presentation design. Furthermore you can also use this retails strategy PPT visual to present promotion and marketing communication, retail sales promotional mix elements, sales promotion in retail, customer loyalty programme options, merchandise management, merchandise buying decision process, ways to manage retail pricing, retail pricing strategy, inventory management control, retail management challenges, inventory management framework, inventory control sheet, retail management challenges, retail KPI metrics, etc. Download merchandise management PowerPoint templates to impress your audience.
Three business basics to always remember! People don't care about your brand. They care about what you can do for them. Back to basics... Give people what they want, do it consistently and do it better than your competition.
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
Create achievable marketing goals with our visually appealing ready to use Agile Marketing Powerpoint Presentation Slides. Showcase key principles of agile marketing using agile methodology PPT visuals. The professionally designed scrum marketing PowerPoint complete deck contains content ready templates such as Agile marketing introduction, how does it work, outline, values, role of agile marketing team, agile marketing process, value proposition, manifesto, agile approach to marketing, key pieces of implementation, sprints, stand-up meetings, board to track project progress, teamwork, benefits, etc. Additional slides like our team, comparison, financial, about us, dashboard, location, post-it notes, our mission, mind map, Venn, our target, stacked bar, clustered bar, pie chart, area chart and thank you slide, etc can help in simplifying your work. You’ll find all the PPT slides fully customizable and easy to edit. Download agile sales to increase the speed, quality, flexibility, and effectiveness of the marketing department. Cut down the intervals with our Agile Marketing Powerpoint Presentation Slides. Be able to ensure fewer gaps.
Trends and Frameworks for Interactive Success... A strategic interactive approach for taking businesses to their customers by listening, sharing and providing timely and relevant services and support.
Business Model Canvas (Dr. Htet Zan Linn)Htet Zan Linn
This document provides an overview of the Business Model Canvas, which is a strategic management template used to describe the value proposition, infrastructure, customers, and finances of a business model in order to plan, align management, and monitor success. The Business Model Canvas contains nine blocks that describe key components of a business model including customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.
Twilio Segment's 2023 Customer Data Platform Report provides insights into how businesses are using customer data and key trends observed over the past year. Some of the main findings include:
1) Businesses are getting smarter about collecting only the most essential customer data needed to meet business goals and optimize operational efficiency.
2) Point solution tools focused on specific needs, like product analytics and search, saw the fastest growth on the Segment platform despite economic uncertainty.
3) Data warehouses expanded their role and are now the second most popular destination for customer data on the Segment platform, as businesses leverage them for more advanced analytics and use cases.
Digital transformation in transport and logisticsPostNL België
This document discusses digital transformation in transport and logistics through the use of big data. It first provides an introduction and background about the speaker. It then discusses using improved inventory control and forecasting of promotions in retail settings. Specifically, it examines using a management coefficients model to better balance workloads and reduce excess inventory. It also evaluates various machine learning techniques for more accurately forecasting demand during promotion periods versus non-promotion periods. Finally, it outlines opportunities for applying big data methodologies like predictive analytics and prescriptive analytics to challenges in logistics planning and connecting data to optimization of operations.
LinkedIn Career Services Webinar Presentation SlidesLinkedIn
The document discusses how LinkedIn can help career services professionals and students. It provides an overview of LinkedIn and its benefits for building professional brands, enhancing career center services, attracting more organizations to recruit students, and connecting with colleagues. Career services professionals can use LinkedIn to market their services, connect students and alumni, and find answers from other professionals. Students can build online profiles, connect with alumni for advice, research companies and opportunities, and learn networking etiquette. The presentation encourages finalizing staff profiles, adding LinkedIn links to websites, and joining a LinkedIn group for ongoing discussions.
How to implement Content Marketing Strategy in a large B2B enterpriseGiuseppe Caltabiano
This document discusses Schneider Electric's implementation of a content marketing strategy across its large B2B enterprise. It outlines the challenges of transforming from traditional to modern content marketing in a large company. The strategy involved creating an editorial board, integrating content, social media, and PR, and using pilots to test the approach. Key aspects included focusing on "Big Rock" content, repurposing existing content, and using a framework of owned, paid and earned media to amplify the content. The goal is to position Schneider Electric as a thought leader and demonstrate its technical capabilities to customers through educational content.
DoubleClick for Advertisers is an Ad Management and Ad Serving solution that helps Agency and Advertisers manage the entire scope of digital advertising.
Follow me to get more updates regularly.
Gimel and PayPal Notebooks @ TDWI Leadership Summit OrlandoRomit Mehta
This is my presentation at TDWI Leadership Summit. It talks about how products like Gimel, Unified Data Catalog and PayPal Notebooks help improve data scientist productivity and enable machine learning at scale at PayPal.
Building Analytic Apps for SaaS: “Analytics as a Service”Amazon Web Services
TIBCO Jaspersoft® for AWS is a business intelligence suite that helps you deliver stunning interactive reports and dashboards inside your app that make it easy for your customers to get answers. Purpose-built for AWS, our reporting and analytics server quickly and easily connects to Amazon Relational Database Service (RDS), Amazon Redshift, and Amazon EMR. It includes ad-hoc reporting, dashboards, data analysis, data visualization, and data blending. In less than 10 minutes, you can be analyzing and reporting on your data. You get a full Cloud BI server starting at less than $1/hour, with no user or data limits and no additional fees.
This webinar deck shows how embeddable analytics with TIBCO Jaspersoft for AWS gives you the power to create the experience your end users demand and how to scale and manage that experience across your customer base with AWS.
Webinar future dataintegration-datamesh-and-goldengatekafkaJeffrey T. Pollock
The Future of Data Integration: Data Mesh, and a Special Deep Dive into Stream Processing with GoldenGate, Apache Kafka and Apache Spark. This video is a replay of a Live Webinar hosted on 03/19/2020.
Join us for a timely 45min webinar to see our take on the future of Data Integration. As the global industry shift towards the “Fourth Industrial Revolution” continues, outmoded styles of centralized batch processing and ETL tooling continue to be replaced by realtime, streaming, microservices and distributed data architecture patterns.
This webinar will start with a brief look at the macro-trends happening around distributed data management and how that affects Data Integration. Next, we’ll discuss the event-driven integrations provided by GoldenGate Big Data, and continue with a deep-dive into some essential patterns we see when replicating Database change events into Apache Kafka. In this deep-dive we will explain how to effectively deal with issues like Transaction Consistency, Table/Topic Mappings, managing the DB Change Stream, and various Deployment Topologies to consider. Finally, we’ll wrap up with a brief look into how Stream Processing will help to empower modern Data Integration by supplying realtime data transformations, time-series analytics, and embedded Machine Learning from within data pipelines.
GoldenGate: https://www.oracle.com/middleware/tec...
Webinar Speaker: Jeff Pollock, VP Product (https://www.linkedin.com/in/jtpollock/)
Building a Pluggable Analytics Stack with Cassandra (Jim Peregord, Element Co...DataStax
Element Fleet has the largest benchmark database in our industry and we needed a robust and linearly scalable platform to turn this data into actionable insights for our customers. The platform needed to support advanced analytics, streaming data sets, and traditional business intelligence use cases.
In this presentation, we will discuss how we built a single, unified platform for both Advanced Analytics and traditional Business Intelligence using Cassandra on DSE. With Cassandra as our foundation, we are able to plug in the appropriate technology to meet varied use cases. The platform we’ve built supports real-time streaming (Spark Streaming/Kafka), batch and streaming analytics (PySpark, Spark Streaming), and traditional BI/data warehousing (C*/FiloDB). In this talk, we are going to explore the entire tech stack and the challenges we faced trying support the above use cases. We will specifically discuss how we ingest and analyze IoT (vehicle telematics data) in real-time and batch, combine data from multiple data sources into to single data model, and support standardized and ah-hoc reporting requirements.
About the Speaker
Jim Peregord Vice President - Analytics, Business Intelligence, Data Management, Element Corp.
This document provides an overview of Microsoft's StreamInsight Complex Event Processing (CEP) platform. It discusses CEP concepts and benefits, the StreamInsight architecture and development environment, and deployment scenarios. The presentation aims to introduce IT professionals to CEP and Microsoft's StreamInsight solution for building event-driven applications that process streaming data with low latency.
Hadoop World 2011: Building Web Analytics Processing on Hadoop at CBS Interac...Cloudera, Inc.
Michael Sun presented on CBS Interactive's use of Hadoop for web analytics processing. Some key points:
- CBS Interactive processes over 1 billion web logs daily from hundreds of websites on a Hadoop cluster with over 1PB of storage.
- They developed an ETL framework called Lumberjack in Python for extracting, transforming, and loading data from web logs into Hadoop and databases.
- Lumberjack uses streaming, filters, and schemas to parse, clean, lookup dimensions, and sessionize web logs before loading into a data warehouse for reporting and analytics.
- Migrating to Hadoop provided significant benefits including reduced processing time, fault tolerance, scalability, and cost effectiveness compared to their
The document summarizes Microsoft's SQL Server 2005 Analysis Services (SSAS). It provides an overview of SSAS capabilities such as data mining algorithms, unified dimensional modeling, scalability features, and integrated manageability with SQL Server. It also describes demos of the OLAP and data mining capabilities and how SSAS can be deployed and managed for scalability, availability, and serviceability.
Oracle OpenWorld London - session for Stream Analysis, time series analytics, streaming ETL, streaming pipelines, big data, kafka, apache spark, complex event processing
The Future of Data Science and Machine Learning at Scale: A Look at MLflow, D...Databricks
Many had dubbed 2020 as the decade of data. This is indeed an era of data zeitgeist.
From code-centric software development 1.0, we are entering software development 2.0, a data-centric and data-driven approach, where data plays a central theme in our everyday lives.
As the volume and variety of data garnered from myriad data sources continue to grow at an astronomical scale and as cloud computing offers cheap computing and data storage resources at scale, the data platforms have to match in their abilities to process, analyze, and visualize at scale and speed and with ease — this involves data paradigm shifts in processing and storing and in providing programming frameworks to developers to access and work with these data platforms.
In this talk, we will survey some emerging technologies that address the challenges of data at scale, how these tools help data scientists and machine learning developers with their data tasks, why they scale, and how they facilitate the future data scientists to start quickly.
In particular, we will examine in detail two open-source tools MLflow (for machine learning life cycle development) and Delta Lake (for reliable storage for structured and unstructured data).
Other emerging tools such as Koalas help data scientists to do exploratory data analysis at scale in a language and framework they are familiar with as well as emerging data + AI trends in 2021.
You will understand the challenges of machine learning model development at scale, why you need reliable and scalable storage, and what other open source tools are at your disposal to do data science and machine learning at scale.
Creating a Modern Data Architecture for Digital TransformationMongoDB
By managing Data in Motion, Data at Rest, and Data in Use differently, modern Information Management Solutions are enabling a whole range of architecture and design patterns that allow enterprises to fully harness the value in data flowing through their systems. In this session we explored some of the patterns (e.g. operational data lakes, CQRS, microservices and containerisation) that enable CIOs, CDOs and senior architects to tame the data challenge, and start to use data as a cross-enterprise asset.
PayPal datalake journey | teradata - edge of next | san diego | 2017 october ...Deepak Chandramouli
PayPal Data Lake Journey | 2017-Oct | San Diego | Teradata Edge of Next
Gimel [http://www.gimel.io] is a Big Data Processing Library, open sourced by PayPal.
https://www.youtube.com/watch?v=52PdNno_9cU&t=3s
Gimel empowers analysts, scientists, data engineers alike to access a variety of Big Data / Traditional Data Stores - with just SQL or a single line of code (Unified Data API).
This is possible via the Catalog of Technical properties abstracted from users, along with a rich collection of Data Store Connectors available in Gimel Library.
A Catalog provider can be Hive or User Supplied (runtime) or UDC.
In addition, PayPal recently open sourced UDC [Unified Data Catalog], which can host and serve the Technical Metatada of the Data Stores & Objects. Visit http://www.unifieddatacatalog.io to experience first hand.
Pivotal Digital Transformation Forum: Journey to Become a Data-Driven EnterpriseVMware Tanzu
The document discusses Pivotal's Big Data Suite for helping enterprises become data-driven. It outlines challenges in analyzing large amounts of data and the value that can be gained. The suite includes tools for ingesting, processing, storing and analyzing streaming and batch data at scale. It also provides examples of how the suite can be used for applications like financial compliance monitoring and connected cars.
Self-serve analytics journey at Celtra: Snowflake, Spark, and DatabricksGrega Kespret
Celtra provides a platform for streamlined ad creation and campaign management used by customers including Porsche, Taco Bell, and Fox to create, track, and analyze their digital display advertising. Celtra’s platform processes billions of ad events daily to give analysts fast and easy access to reports and ad hoc analytics. Celtra’s Grega Kešpret leads a technical dive into Celtra’s data-pipeline challenges and explains how it solved them by combining Snowflake’s cloud data warehouse with Spark to get the best of both.
Topics include:
- Why Celtra changed its pipeline, materializing session representations to eliminate the need to rerun its pipeline
- How and why it decided to use Snowflake rather than an alternative data warehouse or a home-grown custom solution
- How Snowflake complemented the existing Spark environment with the ability to store and analyze deeply nested data with full consistency
- How Snowflake + Spark enables production and ad hoc analytics on a single repository of data
ADV Slides: When and How Data Lakes Fit into a Modern Data ArchitectureDATAVERSITY
Whether to take data ingestion cycles off the ETL tool and the data warehouse or to facilitate competitive Data Science and building algorithms in the organization, the data lake – a place for unmodeled and vast data – will be provisioned widely in 2020.
Though it doesn’t have to be complicated, the data lake has a few key design points that are critical, and it does need to follow some principles for success. Avoid building the data swamp, but not the data lake! The tool ecosystem is building up around the data lake and soon many will have a robust lake and data warehouse. We will discuss policy to keep them straight, send data to its best platform, and keep users’ confidence up in their data platforms.
Data lakes will be built in cloud object storage. We’ll discuss the options there as well.
Get this data point for your data lake journey.
Unlocking Operational Intelligence from the Data LakeMongoDB
The document discusses unlocking operational intelligence from data lakes using MongoDB. It begins by describing how digital transformation is driving changes in data volume, velocity, and variety. It then discusses how MongoDB can help operationalize data lakes by providing real-time access and analytics on data stored in data lakes, while also integrating batch processing capabilities. The document provides an example reference architecture of how MongoDB can be used with a data lake (Hadoop) and stream processing framework (Kafka) to power operational applications and machine learning models with both real-time and batch data and analytics.
This document discusses designing a new big data platform to replace an existing complex and outdated one. It analyzes challenges with the current platform, including inability to keep up with business needs. The proposed new platform called Dredge would use abstraction layers to integrate big data tools in a loosely coupled and scalable way. This would simplify development and maintenance while supporting business goals. Key aspects of Dredge include declarative configuration, logical workflows, and plug-and-play integration of tools like HDFS, Hive, HBase, Kafka and Spark in a reusable and event-driven manner. The new platform aims to improve scalability, reduce costs and better support analytics needs over time.
Designing a Feedback Loop for Event-Driven Data Sharing With Teresa Wang | Cu...HostedbyConfluent
This document summarizes a presentation about designing an automated data transport system using Kafka Connect and KSQL. The system handles complex data dependencies across tables while respecting business rules. It establishes a feedback loop to notify the source system about successful deliveries and errors. The solution uses Kafka components like streams and tables, source and sink connectors, and microservices. Data is extracted from multiple source tables and written to topics. Sink connectors load the data to the destination. KSQL is used for aggregations to declare when an event is complete or needs alerting. The design leverages existing tools with minimal custom coding.
Many organizations focus on the licensing cost of Hadoop when considering migrating to a cloud platform. But other costs should be considered, as well as the biggest impact, which is the benefit of having a modern analytics platform that can handle all of your use cases. This session will cover lessons learned in assisting hundreds of companies to migrate from Hadoop to Databricks.
Analysis insight about a Flyball dog competition team's performanceroli9797
Insight of my analysis about a Flyball dog competition team's last year performance. Find more: https://github.com/rolandnagy-ds/flyball_race_analysis/tree/main
Learn SQL from basic queries to Advance queriesmanishkhaire30
Dive into the world of data analysis with our comprehensive guide on mastering SQL! This presentation offers a practical approach to learning SQL, focusing on real-world applications and hands-on practice. Whether you're a beginner or looking to sharpen your skills, this guide provides the tools you need to extract, analyze, and interpret data effectively.
Key Highlights:
Foundations of SQL: Understand the basics of SQL, including data retrieval, filtering, and aggregation.
Advanced Queries: Learn to craft complex queries to uncover deep insights from your data.
Data Trends and Patterns: Discover how to identify and interpret trends and patterns in your datasets.
Practical Examples: Follow step-by-step examples to apply SQL techniques in real-world scenarios.
Actionable Insights: Gain the skills to derive actionable insights that drive informed decision-making.
Join us on this journey to enhance your data analysis capabilities and unlock the full potential of SQL. Perfect for data enthusiasts, analysts, and anyone eager to harness the power of data!
#DataAnalysis #SQL #LearningSQL #DataInsights #DataScience #Analytics
The Building Blocks of QuestDB, a Time Series Databasejavier ramirez
Talk Delivered at Valencia Codes Meetup 2024-06.
Traditionally, databases have treated timestamps just as another data type. However, when performing real-time analytics, timestamps should be first class citizens and we need rich time semantics to get the most out of our data. We also need to deal with ever growing datasets while keeping performant, which is as fun as it sounds.
It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.
Codeless Generative AI Pipelines
(GenAI with Milvus)
https://ml.dssconf.pl/user.html#!/lecture/DSSML24-041a/rate
Discover the potential of real-time streaming in the context of GenAI as we delve into the intricacies of Apache NiFi and its capabilities. Learn how this tool can significantly simplify the data engineering workflow for GenAI applications, allowing you to focus on the creative aspects rather than the technical complexities. I will guide you through practical examples and use cases, showing the impact of automation on prompt building. From data ingestion to transformation and delivery, witness how Apache NiFi streamlines the entire pipeline, ensuring a smooth and hassle-free experience.
Timothy Spann
https://www.youtube.com/@FLaNK-Stack
https://medium.com/@tspann
https://www.datainmotion.dev/
milvus, unstructured data, vector database, zilliz, cloud, vectors, python, deep learning, generative ai, genai, nifi, kafka, flink, streaming, iot, edge
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Discussion on Vector Databases, Unstructured Data and AI
https://www.meetup.com/unstructured-data-meetup-new-york/
This meetup is for people working in unstructured data. Speakers will come present about related topics such as vector databases, LLMs, and managing data at scale. The intended audience of this group includes roles like machine learning engineers, data scientists, data engineers, software engineers, and PMs.This meetup was formerly Milvus Meetup, and is sponsored by Zilliz maintainers of Milvus.
Global Situational Awareness of A.I. and where its headedvikram sood
You can see the future first in San Francisco.
Over the past year, the talk of the town has shifted from $10 billion compute clusters to $100 billion clusters to trillion-dollar clusters. Every six months another zero is added to the boardroom plans. Behind the scenes, there’s a fierce scramble to secure every power contract still available for the rest of the decade, every voltage transformer that can possibly be procured. American big business is gearing up to pour trillions of dollars into a long-unseen mobilization of American industrial might. By the end of the decade, American electricity production will have grown tens of percent; from the shale fields of Pennsylvania to the solar farms of Nevada, hundreds of millions of GPUs will hum.
The AGI race has begun. We are building machines that can think and reason. By 2025/26, these machines will outpace college graduates. By the end of the decade, they will be smarter than you or I; we will have superintelligence, in the true sense of the word. Along the way, national security forces not seen in half a century will be un-leashed, and before long, The Project will be on. If we’re lucky, we’ll be in an all-out race with the CCP; if we’re unlucky, an all-out war.
Everyone is now talking about AI, but few have the faintest glimmer of what is about to hit them. Nvidia analysts still think 2024 might be close to the peak. Mainstream pundits are stuck on the wilful blindness of “it’s just predicting the next word”. They see only hype and business-as-usual; at most they entertain another internet-scale technological change.
Before long, the world will wake up. But right now, there are perhaps a few hundred people, most of them in San Francisco and the AI labs, that have situational awareness. Through whatever peculiar forces of fate, I have found myself amongst them. A few years ago, these people were derided as crazy—but they trusted the trendlines, which allowed them to correctly predict the AI advances of the past few years. Whether these people are also right about the next few years remains to be seen. But these are very smart people—the smartest people I have ever met—and they are the ones building this technology. Perhaps they will be an odd footnote in history, or perhaps they will go down in history like Szilard and Oppenheimer and Teller. If they are seeing the future even close to correctly, we are in for a wild ride.
Let me tell you what we see.
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...sameer shah
"Join us for STATATHON, a dynamic 2-day event dedicated to exploring statistical knowledge and its real-world applications. From theory to practice, participants engage in intensive learning sessions, workshops, and challenges, fostering a deeper understanding of statistical methodologies and their significance in various fields."
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...Aggregage
This webinar will explore cutting-edge, less familiar but powerful experimentation methodologies which address well-known limitations of standard A/B Testing. Designed for data and product leaders, this session aims to inspire the embrace of innovative approaches and provide insights into the frontiers of experimentation!
2. Agenda
Problem Statement
Specs
Design Decisions/Criteria
Target State Architecture Diagram
Conceptual Data Model
Technical Rationalization
3. Problem Statement
Challenges in getting insights in expected SLA across the business due
to lack of a unified data fabric across the multiple data sources.
This includes :
On premise enterprise data warehouse, databases
Media publishers on web, other channels
Other 3rd party sources
4. Specs
Volume of data – 40k events/s, 100GB+ daily records
High variability in data volume - spikes, bursts
Real time, interactive analysis of very large Media activity data sets
unified with Publisher data
On premise Teradata DW Publisher data, frequent adds/inserts,
infrequent updates
BI Reporting Layer data sources - Big Data OLAP, Teradata Data Marts
24/7 availability, ensure data quality
8. Technical Rationalization, Factors
Data Volume,
Variety, Veracity,
Frequency
Measures, Grain,
Slice, Processing
volume
Query types,
SLAs,
Dashboards,
Metrics
Cost – Compute,
Storage, Network,
hosted infra
Flexible, Scalable,
Maintainable,
Reliable, Secure
Hybrid approach -
Cloud + OnPrem
Cloud for high
volume external, on
premise for
Enterprise DW
Appropriate
partitions, tuning
Very fast MPP
columnar OLAP
Athena, BigQuery
Serverless DW
minimize infra work
Use CI/CD practices,
Jenkins, Docker for
Deploy
ETL, ELT Layer –
Orchestration
(Airflow) +Pipeline
Tool(Stitch) +
Storage(S3, Google
Bucket) +
Transform (Spark)
+ OLAP (BigQuery,
Athena) + EDW
External data sources
for media activity -
Very high volume,
bursty, spike
Internal data source
for Enterprise
entities, source of
truth
Analyze query
requirements. Data
Model
Use of partitions,
keys, Fact, Dim tables
Various enrichments,
cooked data,
aggregations in
OLAP, EDW
Full Load one time,
Incremental Load on
going
Storage layer as Data
Lake
Data movement
within cloud infra
(Storage to
Transform)
Faster, easier,
maintainable pipeline
development
Establish Data
Quality Assurance,
Use Test framework
such as DBT
BI Reporting Layer
- Tableau, Qlik
Data source – OLAP,
EDW, Data Extracts
Star, Snowflake
schema to support
Ad Hoc, Canned Cloud based Native connectors for
Athena, BigQuery
SQL queries. EDW,
DataExtracts data