Questionnaire results analysis
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This document summarizes the results of a survey about pillow preferences and advertising ideas. Most respondents were 18-24 years old students and nurses. For pillow purchases, comfort and softness were most important. A proposed advert concept showing the different experiences of people with good versus bad pillows received overwhelming support.
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The questionnaire results showed that the sample was representative of the target audience for a new music video: equally male and female students around the same age who enjoy R&B and hip hop music. Most used YouTube to discover new music. The most popular genres among respondents were R&B and hip hop. Respondents said they liked music they could relate to and that had good beats. The music video should relate to its song and include dancing and appearances by the artist to appeal to this audience.
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The survey results showed that most respondents were between 15-17 years old and watched music videos every day or once a week, primarily on the internet. Pop music was the most popular genre. Most felt narrative music videos were preferred over performance videos. The majority were familiar with the song "Yellow" by Coldplay and thought it was about lost love. Respondents also felt the narrative created for the song fit the lyrics and emotion of the song.
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The document analyzes the responses to a questionnaire about preferences for a music magazine. Key findings include:
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- Most respondents were willing to pay £2.50 for the magazine.
- The most popular music genres were pop and hip hop.
- Solo artists and undiscovered bands were preferred for the cover.
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The survey results show that the target audience for the magazine is females aged 17 and younger who listen to indie/alternative music on their iPhones/iPods. They are open to trying new music genres and occasionally purchase music magazines monthly. Most respondents are willing to pay between £1-£3 for the magazine. The summary will feature a variety of music styles to appeal to different tastes but focus on indie/alternative as the most popular genre identified.
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The document analyzes data from a questionnaire given to an audience about their demographics and opinions on a short film. It finds that:
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The questionnaire results showed that the sample was representative of the target audience for a new music video: equally male and female students around the same age who enjoy R&B and hip hop music. Most used YouTube to discover new music. The most popular genres among respondents were R&B and hip hop. Respondents said they liked music they could relate to and that had good beats. The music video should relate to its song and include dancing and appearances by the artist to appeal to this audience.
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The survey results showed that most respondents were between 15-17 years old and watched music videos every day or once a week, primarily on the internet. Pop music was the most popular genre. Most felt narrative music videos were preferred over performance videos. The majority were familiar with the song "Yellow" by Coldplay and thought it was about lost love. Respondents also felt the narrative created for the song fit the lyrics and emotion of the song.
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The document analyzes the responses to a questionnaire about preferences for a music magazine. Key findings include:
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- Most respondents were willing to pay £2.50 for the magazine.
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- Solo artists and undiscovered bands were preferred for the cover.
- The majority had not previously bought a music magazine.
- Most of the target audience are students so the magazine will be inexpensive and appeal to youth.
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The survey results show that the target audience for the magazine is females aged 17 and younger who listen to indie/alternative music on their iPhones/iPods. They are open to trying new music genres and occasionally purchase music magazines monthly. Most respondents are willing to pay between £1-£3 for the magazine. The summary will feature a variety of music styles to appeal to different tastes but focus on indie/alternative as the most popular genre identified.
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The document analyzes the results of a questionnaire about music video preferences. It found that the target audience is males aged 15-18 who enjoy rap music. Respondents preferred unique videos with good narratives and fashionable clothing over repetitive ones. This will inform the production of a music video, aiming to attract this audience through fashion, locations, and an original storyline.
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The document analyzes the responses to a questionnaire given predominantly to female participants between ages 15-30. Key findings include:
- 80% of participants were female aged 15-20, with most being students with family incomes over 30,000
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The analysis will help define the target audience and appropriate content, layout, price, and
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Hollie explains her strategy for maintaining a photography workflow in the creative media sector. She plans to study at the University of Chester to earn her degree, where she has already gained experience photographing dance shows. After graduating, Hollie hopes to begin her career as a freelance photographer, gaining experience in areas like wedding, landscape and portrait photography. Her dream is to become a fashion photographer. She cites Emma Jayne Lewis as a role model for her fashion photography aspirations. Hollie outlines her strengths and weaknesses, as well as opportunities to further develop her skills through her university's photography society and training sessions. She discusses using business cards, websites, Instagram, and a portfolio to promote her photography business.
Case study
David Stubbs is a 33-year-old freelance wedding photographer based in Manchester. As a freelancer, he must promote his business through his website which features a portfolio of his work, information about himself, and the services he offers such as wedding packages and training courses. Equipment like multiple camera bodies, various lenses, speedlights, extra batteries and memory cards are essential for capturing all aspects of weddings. Proper time management, communication skills, and business attire are also important for freelance photographers to operate successfully and satisfy clients.
Task 4 plan
This document outlines a freelance media professional's strengths, weaknesses, opportunities, and threats (SWOT) analysis for maintaining a workflow in their chosen creative field. The individual's strengths include communication, teamwork skills, knowledge of photography equipment and editing software. Weaknesses are a lack of confidence and professional experience. Opportunities exist to gain more skills and experience through university shoots and photography society involvement. Threats include competing with more experienced professionals and not having all necessary equipment as an upcoming freelancer.
Evaluation photography
This document reflects on a photography unit, summarizing the skills and techniques learned, including aperture, shutter speed, ISO, editing tools, and use of Lightroom and Photoshop. It discusses 10 final photographs including 5 portraits and 5 urban landscapes. The author captured over 100 images of Stockport and asked peers to help select the final 5 urban shots. One image of abandoned buildings stood out for its textures and sense of entrapment. Another favorite used lighting to guide the viewer through sinister tree branches. Feedback on portraits praised the variety of colors, though no suggestions for improvement were given. Overall the author felt they gained confidence and enjoyed learning photography.
Evaluation doc
The document discusses the writer's documentary evaluation. They felt the planning and research went well, particularly the interview questions that provided detailed answers from the subject. However, scheduling filming around the busy schedules of the subject and their family made it difficult to capture as many relevant clips as intended. If they did it again, the writer would ensure opportunities to film and consider working with a team for better time management.
Photography proposal
The document outlines the writer's proposal for their Unit 57 Photography project. They plan to capture urban landscape photographs in Stockport to show the contrast between old and new areas. They also plan portrait photographs of their cousin in the college studio with a plain background, focusing on facial expressions and body language to convey emotion. The photographs will be edited professionally and shared online and in an exhibition.
Recce report
This recce report document is requesting information about a potential film or video production location including the address, contact details, whether interior or exterior filming is required, and questions regarding the suitability of the location related to the scene, equipment access, power, noise levels, visibility, and safety considerations. It asks for dimensions of the location and a map or plan of the area.
Recce report
This recce report requests key information about a potential film location, including the production details, location address and contact, whether interior and/or exterior filming is required, and questions addressing suitability of the space, permissions, equipment access, noise levels, lighting control, and parking. It aims to evaluate practical and safety factors for recording at the site before securing it for the scheduled production dates.
Production factors planner
This production factors planner outlines the locations, performers, crew, equipment, costumes, and props needed to produce a documentary titled "A Veteran Returning Home". The locations include the filmmaker's living room, a college studio if needed, and a Territorial Army base. The performers are the filmmaker's stepdad and mother, as well as experts and witnesses. The crew consists of the filmmaker and a friend if needed. The equipment includes a DSLR camera, tripod, studio lights, and voice recorder from college. Costumes include everyday outfits and army combats. Props include photographs, army objects, and personal belongings of the performers.
Clearences and permissions
To summarize the key points about obtaining permission to film in various public and private locations:
1. You need permission from the local authority or council to film on public land, buildings, roads, and parking areas that they are responsible for.
2. Filming on public highways requires full cooperation with the local police force, as well as permission to include uniformed officers or marked vehicles.
3. Using special effects, explosives, weapons or fire alarms requires police permission, and portraying officers or vehicles.
4. Employing a stunt coordinator is necessary for any planned stunts or explosives to ensure health and safety.
5. Filming inside a shop or restaurant requires written permission from the
Proposal for documentary
This document provides a proposal and treatment for a documentary titled "A Veteran Returning Home". The documentary will follow an army veteran in his transition from military to civilian life. It will be targeted towards males aged 30-60 and show the challenges of reintegrating into everyday life after service. Interviews will be conducted with the veteran, his family, and experts. The documentary will have a serious tone and use a linear, single narrative structure to tell the veteran's story. It will be 5-10 minutes long and aired on television to reach a broad audience.
Presentation
This documentary pitch outlines the target audience, overall theme, length, distribution platform, research conducted, budget, and synopsis for a documentary. The target audience and theme will focus on a specific group and message. Research has been done to understand the subject area within any legal, ethical or representation constraints. Each segment of the documentary will advance the overall story and be tied together, with the full documentary planned to last a set length of time before being distributed on television, DVD, or the internet. A budget outlines how much producing the documentary will cost.
File types, photoshop
This document provides information about various file types including JPG, TFF, PNG, BMP, PSD, AI, and WMF. It summarizes each file type, what software can open the files, and includes links to additional details. Adobe Photoshop and Illustrator are also summarized, with Photoshop described as predominant photo editing software and Illustrator used to create vector images for logos, illustrations and more.
Music videos
Music videos began as promotional tools for artists to promote their music when they could not make live appearances. They became popular in the 1960s when The Beatles began making them. As music videos grew in popularity on shows like Top of the Pops, they took on three main forms: narrative, performance, and user-generated. Major record labels now use high-production music videos on platforms like YouTube and VEVO to promote their artists and make profits from advertising, while independent artists and directors see music videos as artistic works and career boosters with lower budgets.
Music videos
This document defines and provides examples of different types of music videos. It discusses narrative music videos, which tell a story through imagery and clips to accompany slower songs. Performance music videos focus on footage of an artist performing, often miming the words. Successful music videos are defined as having over 100,000 views, and examples provided have over 1 billion views each. The purpose of music videos is to promote and sell the song by leaving a memorable visual and giving the listener better context, while also entertaining audiences and showing off artist's other talents.
Music video presentation
A music video has three main purposes:
1. To represent a genre or feeling through imagery, body language, and props while an artist performs the song.
2. To tell a narrative story that acts out the lyrics of a song, often showing a love story in slower songs.
3. To showcase the artist or band performing, either casually or on stage, in order to promote their music.
My Advert Idea
The document outlines Hollie Payne's idea for an advert promoting a new pillow. The advert would use split-screen to show the benefits of the new pillow compared to an old pillow. Primary research including a questionnaire and focus group found the idea appealing. Secondary research analyzed other furniture ads for inspiration. Quantitative data from the questionnaire and qualitative data provided insights on audience preferences around comfort and softness.
Advertisement Presentation
The document provides an outline for a PowerPoint presentation on advertising structures and techniques. It includes 14 slides covering topics like: common advertising structures (e.g. realist, animation); techniques used (e.g. emotional appeals, celebrity endorsements); analyzing example ads; advertising regulation; and defining audience research organizations like BARB and NRS. Two example ads are analyzed in more depth: the RSPCA "Home for Life" ad about pet care after an owner's death, and a 1991 Levi's ad featuring Brad Pitt to promote their jeans.
Music videos
Music videos began as promotional tools for artists to promote their music when they could not make live appearances. They became popular in the 1960s when The Beatles began making them. As music videos grew in popularity on shows like Top of the Pops, they took on three main forms: narrative, performance, and user-generated. Major record labels now use high-production music videos on platforms like YouTube and VEVO to promote their artists and make profits. Independent artists and directors see music videos as artistic works rather than just advertisements. They can help launch the careers of up-and-coming musicians and directors.
Music videos
This document defines and provides examples of different types of music videos. It discusses narrative music videos, which tell a story through imagery and clips to accompany slower songs. Performance music videos focus on footage of an artist performing, often miming the words. Successful music videos are defined as having over 100,000 views, and examples provided have over 1 billion views each. The purpose of music videos is to promote and sell the song by leaving a memorable visual and giving the listener better context, while also entertaining audiences and showing off artist's other talents.
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Questionnaire results analysis
- 2. 50% 27% 0% 9% 14% What is your age? 12 - 17 YEARS 18 - 24 YEARS 25 - 34 YEARS 35 - 44 YEARS 45 - 54 YEARS
- 3. 9 out of 21 Student Waitress 1 out of 21 4 out of 21 Retail Assistant Retired 1 out of 21 Transport Planner Team Leader 1 out of 21 Driver 1 out of 21 1 out of 21 What is your occupation?
- 4. Nurse 1 out of 21 Health Care Assistant 1 out of 21 Housing Officer 1 out of 21 1 out of 21 Photogra pher What is your occupation? CONT.
- 5. What is your gender? Female – 86.96% - 20 out of 23. Male – 13.04% - 3 out of 23.
- 6. 36% 0% 18%7% 14% 0% 14% 11% 0% What do you think the best structure fo my advert would be? REALIST ANTI - REALIST ANIMATION DOCUMENTARY TALKING HEADS STANDING ALONE PARODY LINEAR NON - LINEAR
- 7. 17% 2% 15% 11% 0%0% 17% 7% 7% 4% 20% What technique would be good to use in my advert? HIDDEN MESSAGE OVERT MESSAGE EMOTIONAL RESPONSES A SOLUTION TO A PROBLEM FEAR CONCERN CELEBRITY ENDORSEMENT RHETORICAL QUESTIONS TESTIMONAL REPETITION HUMOUR
- 8. What things appeal to you when buying a pillow? (detail) In this question I asked the surveyors ‘What things appeal to you when buying a pillow?’ I asked them to also respond in detail so that I had a range of responses to analyse. I had 2 surveyors skip this question so I have 21 responses instead of 23. When I have looked at my results I found that comfort and softness was the most popular answers for what appeals to people when they are buying a pillow. I agree with the highest results for this question because they are the things that appeal to me the most.
- 9. 9% 0% 78% 0% 13% What is the one thing that would motivate you to buying a pillow? Appearance Price Comfort Size Quality
- 10. My idea for my advert is a linear advert, I want to have it split screen of 2 actors. One with a bad pillow and one with the pillow in the advert (the good pillow). I want to show their days with who's having a good and a bad day due to the pillows. This is to show on how having a good night sleep can effect your day and your mood. Do you think this is a good way to advertise our product? The results for this question is the results I wanted to get from the surveyors! I really like this idea for my advert as it can kind of raise awareness to people who are not feeling great due to their pillow. Each surveyors completed this question so I have 23 results. I have 22 – YES answers for this question and 1 – NO. The no doesn’t really effect my decision as I still got a wider range of the answer yes.