The document outlines an expressive advertisement strategy emphasizing various types of advertising appeals, including emotional appeal, positive and negative emotional appeals, humor appeal, and social motives. Positive emotional appeals evoke feelings such as love and joy, while negative appeals leverage fear and guilt to motivate purchases. Additionally, humor is highlighted as a key element that engages consumers and aids in product retention.

1. Expressive Advertisement
Strategy
By-: Saurabh Meena

2. Advertisement…!!
 Why…??
 Aim...??
 Media…??

3. Types of Advertising Appeals
Emotional Appeal
 Positive Appeal
 Negative Appeal
 Humor Appeal
 Social motive & Social welfare

4. Emotional Appeal
 An emotional appeal is related to an individual’s psychological and social needs for
purchasing certain products and services.

5. Positive Emotional Appeal
 Positive emotions like- love, care, pride, or joy are shown in advertisements to
appeal audience to buy that product.
 Exa.-:

6. Cont.

7. Negative Emotional Appeal
 This appeal includes fear, guilt, and shame to get people to do things they should
or stop.
 Exa. -:

8. Cont.

9. Humor Emotional Appeal
 Humor appeal causes consumer to watch advertisement, laugh on it,
and most important is to remember advertisement and also the product
connected with humor.

10. Cont.

11. Social Appeal
 Social factors cause people to make purchases and include such aspects as
recognition, respect, etc.
 Exa.

12. Cont.

13. ……??

14. Thank you !!