The document is a questionnaire for a music magazine targeting 16-19 year old males interested in indie/rock music. Most respondents listen to Muse, Prodigy and 30 Seconds to Mars, and are attracted to the genre by the image and lyrics. While most do not currently buy magazines, they would be willing to pay £2-3 and would be encouraged by exclusive news, interviews or gig dates. Respondents prefer magazine covers with multiple images of artists/bands and contents including interviews, information on bands and the music scene, and news.

1. Questionnaire
I am currently involved in making a music magazine that focuses on Indie/Rock music. My target audience are
males aged 16-19 who are interested in Indie/Rock music. I would be very grateful if you could answer the
following questions about Indie/Rock music and music magazines by selecting/ticking the answers that apply.
1. Are you :
Aged 16-19 and interested in Indie/Rock music?
(Circle Yes/No)
All but two replied yes to this
2. What Rock/indie, music/artists/bands do you currently listen to?
Most replied Muse, Prodigy and 30 seconds to Mars
3. What attracts you to Indie/Rock music? (circle below)
The lyrics of the songs
The instruments and vocals used
The image of the Indie/rock genre
The artists/bands
Other (specify below)
Most replied that the image of the indie/rock genre was the part that attracted them to this genre the most.
4. How much would you be willing to pay for a music magazine? (Please circle)
Nothing
Less than £1
£1 – £2
£2-£3
£3-£4
More than £4
Most replied £2-£3 for this question.
5. Do you currently buy/read music magazines?
YES ( If yes, please go on to ANSWER question 5.
NO (If No please go on to answer question 7)
Most replied No
Specify which music magazine(s) you buy and /or read.
The majority of people that replied yes to this said KERRANG or NME
6. What do you like about this magazine?
Most people said that the contents of the magazine they bought were very good and interesting to read. They
also said there are some good offers inside the magazine.
7. Why don’t you buy and or read music magazines?(tick the answers that apply)
I don’t really know much about them
They don’t interest me
They don’t seem to be aimed at people like me
They’re too expensive
I don’t buy/read any magazines
Other reasons (please specify)
Most people said that they are too expensive if they circled no above
8. What would encourage you to buy a music magazine? (Please Circle)
Free gifts
Competitions (win CDs, tickets, etc.)
Exclusive news and interviews
Dates of oncoming gigs
Cheap price
other (please specify)
Most circled the option Exclusive News and Interviews or Dates of oncoming gigs.

2. 9. Which of the following magazines do you find the most eye-catching/appealing? (circle response)
Please give reasons why?
Most people said the third magazine because it is laid out attractively and is eye catching. They also said that
the masthead looks good and that the contents inside looks interesting thanks to the coverlines.
10. What would you like to see on the cover of a music magazine?
Around 60% of people responded and said that the images make the front cover stand out and would
want mainly an appealing image on the front cover.
11. Which of the following images would you like to see on the front of this music magazine?
For each one could you tell me how strongly you agree
(5 is top score) or disagree(0 is bottom score)
Just tick one in each row!
The majority is shown below with ticks in the most frequently ticked box:
Preferred images
/photographs for 0 1 2 3 4 5
cover of magazine
Several Images 
One main image of 
key artist/band
Musical 
Instruments/Props
Bright Colours 
Darker colours 
Other- Please specify
What specific The main response to this was mainly just images of the
images/photographs artists or bands
associated with
Indie/Rock would
you like to see on the
front cover and
would attract you to a
music magazine

3. 12. What contents would you like to see in this indie/rock music magazine?
To what extent do you agree or disagree that the following would be good content for this music mag
Just tick one in each row!The majority is shown below with numbers and how many ticked in what box:
Examples of appropriate content 0 1 2 3 4 5
Gig guides 
General information about the music scene 
Information about particular bands/artists 
Gossip 
Latest news 
Fashion 
Other (Please Specify)
13. What would you like to see in a double page spread article that would feature in this magazine:
Which of the following images would you like to see on the front of this music magazine? For each one
could you tell me how strongly you agree (5 is the top score) or disagree (0 is the bottom score)
Just tick one in each row!The majority is shown below with numbers and how many ticked in what box:
0 1 2 3 4 5
Interview with a 
rock/indie artist/band
Article about 
indie/rock scene
General article about 
main indie rock
developments
Musical 
Instruments/props 
Bright colours 
Dark colours 
Others- Please
specify
What specific
images/photographs
associated with
indie/rock would you
like to see on the
front cover and
would attract you to a
music magazine
Thanks for taking part in the survey!