George Martin interviewed 4-6 people who are part of his target audience for a new rock music magazine. He asked them questions about their music preferences, what they look for in music magazines, and what content and design would attract them. Their responses highlighted preferences for articles on bands/artists, gig guides, and music news. They also preferred covers featuring a single image of a band and darker colors over several images or bright colors.

1. George Martin
Task 8: Audience Research using quantitative methods such as questionnaires.
Interview 4-6 people who would be members of your target audience (e.g. – if you are making a
rock magazine that targets males aged 16 – 19; you would be expected to do a focus on this group
of people. You need to find out any specific information that you have not already found out from
your questionnaires such as detailed preferences or opinions on some of your choices. Summarise
your findings and highlight how these will affect the making of your final product.
I am currently involved in making a music magazine that focuses on rock music. My target
audience are males aged 16-19 who are interested in rock music. I would be very grateful if
you could answer the following questions about rock music and music magazines by
selecting/ticking the answers that apply
1. Are you :
Male or female? (Circle response)
Aged 16-19 and interested in rock music? (Circle Yes/No)
2. What Rock/indie music/artists/bands do you currently listen to?
………………………………………………………………………………………
3. What attracts you to rock music?
The lyrics of the songs
The instruments and vocals used
The image of the Indie genre
The artists/bands
Other (specify below)
………………………………………………………………………………………
4. How much would you be willing to pay for a music magazine? (Please circle)
Nothing
Less than £1
£1-£1.99
£2-£2.99
£3-£3.99
£4 or more
5. Do you currently buy/read music magazines?
YES (If yes, please go on to ANSWER question 5.)
NO (If No please go on to answer question 6)
6. Specify which music magazine(s) you buy and /or read.
………………………………………………………………………………………

2. George Martin
What do you like about this magazine?
…………………………………………………………………………………….
6. Why don’t you buy and or read music magazines? (Tick the answers that apply)
I don’t really know much about them
They don’t interest me
They don’t seem to be aimed at people like me
They’re too expensive
I don’t buy/read any magazines
Other reasons (please specify)
……………………………………………………………………………………………………………………………………………
7. What would encourage you to buy a music magazine? (Please Circle)
Free gifts
Competitions (win CDs, tickets, etc.)
Exclusive news and interviews
Dates of oncoming gigs
Cheap price
other (please specify)
……………………………………………………………………………………………………………………………………………
8. Which of the following magazines do you find the most eye-catching/appealing? (Circle
response)
A B C D
Please give reasons why.
………………………………………………………………………………………......................................

3. George Martin
9. What would you like to see on the cover of a music magazine?
Which of the following images would you like to see on the front of this music magazine?
For each one could you tell me how strongly you agree?
(5 is top score) or disagree (0 is bottom score)
Preferred images 0 1 2 3 4 5
/photographs for cover of
magazine
a) Several images
b) one main image of key
artist/band
c) Musical instruments/props
d) Bright colours
e) Darker colours
f) Other-please specify
What specific images/
photographs associated
with rock would you like to
see on the front cover and
would attract you to a
music magazine
10. What contents would you like to see in this rock music magazine?
To what extent do you agree or disagree that the following would be good content for this
music mag
Examples of appropriate 0 1 2 3
content
Gig guides
General info about the
music scene
Info about particular bands/
artists
Gossip
Latest news
Fashion
Other (please specify)
……………………………………………………………………………………………………………………………………………

4. George Martin
11. What would you like to see in a double page spread article that would feature in this
magazine:
Which of the following images would you like
to see on the front of this music magazine? For
each one could you tell me how strongly you
agree
(5 is top score) or disagree(o is bottom score)
0 1 2 3 4 5
Interview with a
rockartist/band Article
about indie/rock scene
General article about main
indie rock developments
Musical instruments/props
Bright colours
Darker colours
Other-please specify
What specific images/
photographs associated with
Indie/Rock would you like to
see on the front cover and
would attract you to a music
magazine
Thank you for taking part in this research.