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QUESTIONNAIRE- INDIE ROCK MAGAZINE
I am currently involved in making a music magazine that focuses on Indie/Rock music. My target audience
are males aged 16-21 who are interested in Indie/Rock music. I would be very grateful if you could answer
the following questions about Indie/Rock music and music magazines by selecting/ticking the answers that
apply
1. Are you :
Male- aged 16-21 and interested in Indie/Rock music? (Circle Yes/No)
What Rock/indie music/artists/bands do you currently listen to?
………………………………………………………………………………………
2. What attracts you to Indie/Rock music (choose more than 1 if necessary)?
• The lyrics of the songs
• The instruments and vocals used
• The image of the Indie genre
• The artists/bands
• Other (specify below)
………………………………………………………………………………………
3. How much would you be willing to pay for a music magazine? (Please circle)
• Nothing
• Less than £1
• £1-£2
• £2-£3
• £3-£4
• More than £4
4. Do you currently buy/read music magazines?
• YES ( If yes, please go on to ANSWER question 5.
• NO (If No please go on to answer question 6)
5. Specify which music magazine(s) you buy and /or read.
………………………………………………………………………………………
. What do you like about this magazine?
…………………………………………………………………………………….
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6. Why don’t you buy and or read music magazines?(tick the answers that apply)
• I don’t really know much about them
• They don’t interest me
• They don’t seem to be aimed at people like me
• They’re too expensive
• I don’t buy/read any magazines
• Other reasons (please specify) ………………………………………
7. What would encourage you to buy a music magazine? (Please Circle)
• Free gifts
• Competitions (win CDs, tickets, etc.)
• Exclusive news and interviews
• Dates of oncoming gigs
• Cheap price
• other (please specify)
8. Which of the following magazines do you find the most eye-catching/appealing? (circle response)
A B C D
Please give reasons why?
………………………………………………………………………………………......
9. What would you like to see on the cover of a music magazine?
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Which of the following images would you like to see on the front of this music magazine?
For each one could you tell me how strongly you agree
(5 is top score) or disagree(o is bottom score)
Preferred images 0 1 2 3 4 5
/photographs for cover of
magazine
a) Several images
b) one main image of key
artist/band
c) Musical instruments/props
d) Bright colours
e) Darker colours
f) Other-please specify
What specific images/
photographs associated
with Indie/Rock would you
like to see on the front
cover and would attract
you to a music magazine
10. What contents would you like to see in this indie/rock music magazine?
To what extent do you agree or disagree that the following would be good content for this music
mag
Examples of appropriate 0 1 2 3
content
Gig guides
General info about the
music scene
Info about particular
bands/ artists
Gossip
Latest news
Fashion
Other (please specify)
…………………………………………………………………………………………
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11. What would you like to see in a double page spread article that would feature in this magazine:
Which of the following images would you like
to see on the front of this music magazine?
For each one could you tell me how strongly
you agree
(5 is top score) or disagree(o is bottom score)
0 1 2 3 4 5
Interview with a rock/indie
artist/band Article about
indie/rock scene
General article about main
indie rock developments
Musical instruments/props
Bright colours
Darker colours
Other-please specify
What specific images/
photographs associated
with Indie/Rock would you
like to see on the front cover
and would attract you to a
music magazine
Thank you for taking in this questionnaire
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