The document summarizes the results of a questionnaire about music magazine preferences for 16-24 year olds interested in indie/pop music. 10 individuals (5 male and 5 female) answered questions about what attracts them to this genre, whether they currently buy music magazines, how much they are willing to pay, and their preferences for magazine design elements like cover images, contents, and spreads. The key findings are that images of the musical genre are most popular, respondents are typically willing to pay £2-£3, and Q magazine's style is seen as most appealing. The researcher now better understands the target audience's interests to help design an indie/pop magazine.

1. QUESTIONNAIRE
RESULTS
BY SHAFIQUR RAHMAN

2. Are you aged 16-24 and interested in Indie/pop music
8
7
6
5
4
Column3
3
2
1
0
yes no

3. what attracts you to indie/pop music?
4.5
4
3.5
3
2.5
Series 1
2
1.5
1
0.5
0
lyrics of song instruments/vocals image of indie/pop artists/bands other

4. 9 Do you currently buy/read music magazines
8
7
6
5
Series 1
4
3
2
1
0
YES NO

5. how much would you be willing to pay for a music magazine?
4.5
4
3.5
3
2.5
Series 1
2
1.5
1
0.5
0
nothing less than £1 £1 - £2 £2 - £3 £3 - £4 more than £4

6. which of the following magazines do you find most eye
catching/appealing?
6
5
4
3
Series 1
2
1
0
kerrang mojo Q NME

7. what would encourage you to buy a music magazine?
4.5
4
3.5
3
2.5
Series 1
2
1.5
1
0.5
0
free gifts competitions exclusive news dates of gigs cheap price other

8. 6
what would you like to see on the front cover?
5
4
3
Series 1
2
1
0
1 main image of band/artist several images musical instruments bright colours Darker colours

9. what contents would you like to see in a music magazine?
3.5
3
2.5
2
Series 1
1.5
1
0.5
0
info about bands/artists gossip fashion latest news other

10. what would you like to see in a double page spread?
6
5
4
3
Series 1
2
1
0
interview with general article about Musical Bright colours darker colours other
artist/band indie/pop instruments/props
developments

11. SUMMARY OF
RESULTS
After conducting my research into my target audience; males and females aged 16-24 interested
in indie/pop music. Through the use of a questionnaire I have gained knowledge and
understanding of what they would like to see on a music magazine.
I asked 10 individuals; 5 males and 5 females.
I now have a better understanding of what attracts people towards a magazine and I found that
images of the musical genre that I have chosen, is what is most popular with people.
Also before I conducted my quantitative audience research (questionnaire) I wasn’t sure on how
much people were willing to pay for a music magazine and now I understand the majority of
people are willing to pay £2-£3.
Q magazine is the magazine that has influenced and inspired me from the start, from their use of
simple colours, images, contents, double page spreads and house style. In my questionnaire I
asked which of the following magazines do you find most eye catching and the majority of the
votes went to Q magazine, therefore I will continue to gain inspiration from Q magazine and try
and use similar conventions but suit it to my musical genre and target audience.
Also I have found what will encourage people, what people would like to see on the front
cover, contents and double page spread and when I come to creating my magazine I will take
into consideration all of the answers that I have found so that my magazine appeals to my target
market.