The document provides guidance on identifying the target audience for a magazine. It lists factors to consider such as age range, gender, nationality, race, interests and occupation. Examples are given of analyzing the front covers of magazines to deduce the target audience based on these factors.

1. Task 8: Target Audience
What is the target audience for your magazine?
Have you created a target audience portfolio?

2. • Vortex Creative are looking for their Next Young apprentice
• They are looking for someone with creative skills
• Knows their target audience
• Can sell their magazines
• Excellent organisation skills

3. Target Audience
Age Range I can tell that 24-35 Year Olds would buy this magazine because
there is a picture of a women on the front cover around that age.
Gender I can tell this magazine will attract females as there is a woman
on the front cover. There are many stories on the front cover
about style, fashion, dieting and make up which is what females
stereotypically are interested in.
Nationality (where I can tell that the consumer lives in UK, USA or India as the
are they live) language is in English.
Race (their heritage) I can see the magazine is for Asian women as the masthead is
called ‘Asiana’ and the woman in the front cover is Asian.
Interests The article on the magazine are about; style, fashion, hair, make-
up, marriage, dieting, celebrity interviews, children, men, career
and money, these would be the interests of the reader.
Job/ Student The person who would buy this magazine, will most likely be a
working women in a high paid job. This is because the magazine
is expensive at, £4.50. Also there is a article about career and
babies. There are also pound signs £££s which shows that the
reader earns and cares about money.

4. Target Audience - Distinction
Age range I can tell that 24-35 Year Olds would buy this magazine
because there is a picture of a women on the front cover
around that age.
Gender I can tell this magazine will attract females as there is a
woman on the front cover. There are many stories on the
front cover about style, fashion, dieting and make up which
is what females stereotypically are interested in.
Nationality I can tell that the consumer lives in UK, USA or India as the
(where are language is in English.
they live)
Race (their I can see the magazine is for Asian women as the masthead
heritage) is called ‘Asiana’ and the woman in the front cover is Asian.
Interests The article on the magazine are about; style, fashion, hair,
make-up, marriage, dieting, celebrity interviews, children,
men, career and money, these would be the interests of the
reader.
Job/Student The person who would buy this magazine, will most likely
be a working women in a high paid job. This is because the
magazine is expensive at, £4.50. Also there is a article
about career and babies. There are also pound signs £££s
which shows that the reader earns and cares about money.

5. Target Audience
Age range I can tell that 16-25 year old
ladies will read this magazine
because it has a women and
the colours are feminine.
Gender I can tell that this magazine is
feminine as there is a women
on the front cover. There are
many women's fashion articles
on the sides.
Nationality (where do England or American because
they live) the stars on the front cover are
American and its written in
English.
Race (their heritage) English/American because of
the people on the front cover.
Interests The interests of this magazine
are fashion and celebrities.
Job/Student I can tell this magazine is for
students because its got
younger fashion and celebrities.

6. Target Audience
Age range I know that this magazine is
for teens because in the
title it says teen vogue.
Gender This is for girls because it
has a hot boy on it.
Nationality (where I would say the nationality
are they live) is American/ English
because the guy is
American and I say Holly
wood.
Race (their heritage) The race is probably
American because there
are lot of American places
and celebrities on the front
cover.
Interests The interests are celebrities
because it has little articles
on celebrities on the sides.
Job/Student They are probably students
because the age range is
teenagers.

7. Target Audience
Age range This age range is teenagers because
the picture is of a footballer on the
front cover.
Gender I think that the gender is mainly for
boys because it has a lot to do with
football and has a male footballer on
the front cover.
Nationality (where are they I think the nationality is English
live) because the footballer on the front
has a team mate from a English
team.
Race (their heritage) I think the race is from London
because the player on the front
cover plays for Arsenal and Arsenal
is in London.
Interests The interest is football because the
whole magazine is based on football.
Job/Student I think the audience is student
because the age range is around
teenager age.

8. Target Audience
Age range I can tell the age range for a gardening
magazine is around 35-60 because
the lady on the front is around that
age.
Gender The gender is unisex because both
men and women may like to do some
gardening.
Nationality (where The nationality is English because the
are they live) women looks English and all the
writing is in English.
Race (their The race is richer races because that
heritage) garden on the front looks to be like a
well funded garden.
Interests The interests in this magazine is
obviously gardening because it is
called ‘Organic Gardening’.
Job/Student The people that may read this will
probably be gardeners.

9. Target Audience
Age range The age range for this magazine is for
18-30 year olds.
Gender The gender for this magazine are for
men because it is called ‘Australian
Men’s Health’ magazine.
Nationality (where are they The nationality for this magazine is
live) Australian because its called
‘Australian Men’s Health’
Race (their heritage) The race for this magazine is white
and black people because the man on
the front is white however there are
healthy black people in Australia too.
Interests The interests are health and sex
because there are articles on the side
are about health and sex.
Job/Student The audience of this magazine are
going to be in a job where they have
to stay fit or maybe older students
that study in sport.

10. Target Audience
Age range The age range for this magazine is
18-30 because its about style and
fashion and these ages are most
likely to worry most about fashion
and style.
Gender I can tell that this magazine attracts
women because it has a ‘Bollywood
stars reveal their secrets’. This
shows that it may be a gossip
magazine.
Nationality (where are they I can tell that the consumer of this
live) magazine is Indian because of the
tile ‘Bollywood Glitz’
Race (their heritage) I can see that ‘Bollywood glitz’
would appeal to Asian women.
Interests The interests for this magazine is
gossip and celebrities. I can see this
because the stories are about them.
Job/Student The audience for this magazine will
probably be working and not in
school because its target age is
older.

11. Target Audience
Age range I can tell that the age range for
this magazine is for teenagers
because it has a large picture or
a super hero on the front and
gaming consoles advertisement.
Gender The gender for this magazine is
male because of the colours and
male games advertisement.
Nationality (where are they I can see that this magazine
live) audience is going to be from the
UK or USA because the text is in
English.
Race (their heritage) The race will be white or black
UK or USA.
Interests I can tell that the interests of the
consumers is gaming consoles
and super heroes.
Job/Student The audience will probably at
school because of the age range
for this magazine.

12. Target Audience
Age range I can tell that the target ages for
this magazine are 14-20 because
it has a young boy on the front of
the magazine.
Gender I can tell that the target gender is
for boys because the colours and
theme, and male on the front.
Nationality (where are The nationality for this magazine
they live) is white English because of the
male on the front.
Race (their heritage) I can see that the race for
‘Kerbang!’ is UK or USA because
the text is English.
Interests The interests for this magazine is
punk, rock genre.
Job/Student I can see that the readers of this
magazine is for people probably
in secondary school because of
the age range.

13. Target Audience
Age range I can tell that the age range for this
magazine is 25-50 because it is a
house magazine and people at this
age are most likely to be home
owners.
Gender The gender can be both because
ladies will be likely to read the
magazine for ideas on their house
and men may need to see what
changes they want to make to their
house.
Nationality (where are they I can see that the consumers of this
live) magazine will be from Italy because
the name is ‘Elle Décor Italia’ and
the writing is in Italian.
Race (their heritage) I can see that the readers of this
magazine will be Italian because of
the title and the writing in Italian.
Interests I can tell that the interest of the
consumers is their house and new
styles.