The document summarizes the responses from a survey of 10 British males aged 16-19 who are interested in hip-hop music. [1] Most listen to artists like 50 Cent, Kanye West, and Lil Wayne. [2] The majority are willing to pay £1-£2 for a music magazine and want free gifts to encourage purchasing. [3] Interviews with artists about their history and progress in the music industry would appeal most for magazine content.

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General points
Questions (Q) and insructions given are in black
Answers (A) are in red
I distributed 10 questionnaires to a sample of my target audience British males interested in hip-hop, Social
class mainly c1/c2-several were students
A summary of the answers given are indicted in red Italics
Q 1Are you :
Male- aged 16-19 and interested in hip-hop music? (Circle Yes/No)
A :all respondents answered yes (80%)
Q2. What hip-hop/artists/bands do you currently listen to?:
A: The main(50 % OR ABOVE) bands/artists given were:
50 cent
Kanye West
Lil wayne
Beyonce
Rhianna
1. What attracts you to Hip-hop music?
The lyrics of the songs(90%)
The instruments and vocals used(5%)
The image of the Indie genre(3%)
The artists/bands (2%)
Other (specify below)
2. How much would you be willing to pay for a music magazine? (Please circle)
Nothing
Less than £1
£1-£2(90%)
£2-£3(10%)
£3-£4
More than £4
3. Do you currently buy/read music magazines?
YES ( If yes, please go on to ANSWER question 5. (1%)
A: NONE OF MY RESPONDENTS READ MUSIC MAGAZINES
NO (If No please go on to answer question 6)(99%)
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4. Specify which music magazine(s) you buy and /or read.
NME
………………………………………………………………………………………
6. Why don’t you buy and or read music magazines?(tick the answers that apply)
I don’t really know much about them
They don’t interest me(60%)
They don’t seem to be aimed at people like me(5%)
They’re too expensive (5%)
I don’t buy/read any magazines(30%)
Other reasons (please specify) ………………………………………
7. What would encourage you to buy a music magazine? (Please Circle)
Free gifts (70%)
Competitions (win CDs, tickets, etc.)
Exclusive news and interviews(25%)
Dates of oncoming gigs (5%)
Cheap price
other (please specify)
8. Which of the following magazines do you find the most eye-catching/appealing? (circle response)
please give reasons Why?
C
9. What would you like to see on the cover of a music magazine?
Preferred images
/photographs for cover of
magazine
a) Several images
b) one main image of key A: THE MAJORITY OF RESPONDENTS (85%) WANTED THIS
artist/band
c) Musical instruments/props
d) Bright colours
e) Darker colours
f) Other-please specify
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What specific images/
photographs associated with
Indie/Rock would you like to
see on the front cover and
would attract you to a music
magazine
10. What contents would you like to see in this hip-hop music magazine?
Examples of appropriate content
Gig guides 65%
General info about the music 35%
scene
Info about particular bands/
artists
Gossip
Latest news
Fashion
Other (please specify)
11. What would you like to see in a double page spread article that would feature in this magazine:
Interview with a rock/indie A:100 %
artist/band Article about
indie/rock scene
General article about main
indie rock developments
Musical instruments/props
Bright colours
Darker colours
Other-please specify A: A LOT OF PEOPLE SUGGESTED DOING INDEPTH
INTERVIEWS WITH ARTISTS ABOUT THEIR
HISTORY/PROGRESS IN THE MUSIC INDUSTRY
What specific images/
photographs associated with
Indie/Rock would you like to
see on the front cover and
would attract you to a music
magazine
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The main bands I should consider are musical icons. People who are really famous in the industry.
1. Audience would like the magazine to be in a style of:
Exciting with lots of colour and exciting images
Clear text
Mainly images
Having a clear image
COST OF MAGAZINE
Audience would pay between £1-£2.00
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