This document contains a survey about creating a music magazine focused on R&B and hip-hop music. It asks respondents questions to gather information about their music interests, preferences for magazine content and design, and willingness to purchase a music magazine. The target audience is males and females aged 16-28 interested in R&B and hip-hop. It collects information on artists they listen to, what attracts them to the genres, how much they would pay and if they currently read music magazines. It also asks what would encourage purchases and preferences for cover images, interior content and feature articles.
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1. I am currently involved in making a music magazine that focuses on R&B/Hip-Hop music. My
target audience are males and females aged 16-28yrs who are interested in R&B/Hip-Hop
music. I would be very grateful if you could answer the following questions about R&B/Hip-Hop
music and music magazines by selecting/ticking the answers that apply
1. Are you :
Male/Female- aged 16-28 and interested in R&B/Hip-Hop music? (Circle Yes/No)
What R&B/Hip-Hop music/artists/bands do you currently listen to?:
………………………………………………………………………………………
2. What attracts you to R&B/Hip-Hop music?
The lyrics of the songs
The instruments and vocals used
The image of the Indie genre
The artists/bands
Other (specify below)
………………………………………………………………………………………
3. How much would you be willing to pay for a music magazine? (Please circle)
Nothing
Less than £1
£1-£2
£2-£3
£3-£4
More than £4
4. Do you currently buy/read music magazines?
YES ( If yes, please go on to ANSWER question 5.
NO (If No please go on to answer question 6)
5. Specify which music magazine(s) you buy and /or read.
………………………………………………………………………………………
. What do you like about this magazine?
…………………………………………………………………………………….
6. Why don’t you buy and or read music magazines?(tick the answers that apply)
I don’t really know much about them
They don’t interest me
2. They don’t seem to be aimed at people like me
They’re too expensive
I don’t buy/read any magazines
Other reasons (please specify) ………………………………………
7. What would encourage you to buy a music magazine? (Please Circle)
Free gifts
Competitions (win CDs, tickets, etc.)
Exclusive news and interviews
Dates of oncoming gigs
Cheap price
other (please specify)
8. Which of the following magazines do you find the most eye-catching/appealing? (circle
response)
A B C D
please give reasons Why?
………………………………………………………………………………………......
9. What would you like to see on the cover of a music magazine?
3. Which of the following images would you like to see on the front of this music magazine?
For each one could you tell me how strongly you agree
(5 is top score) or disagree(o is bottom score)
Preferred images 0 1 2 3 4 5
/photographs for cover of
magazine
a) Several images
b) one main image of key
artist/band
c) Musical instruments/props
d) Bright colours
e) Darker colours
f) Other-please specify
What specific images/
photographs associated
with R&B/Hip-Hop genre
would you like to see on
the front cover and would
attract you to a music
magazine
10. What contents would you like to see in this R&B/Hip-Hop music magazine?
To what extent do you agree or disagree that the following would be good content for this
music mag
Examples of appropriate 0 1 2 3
content
Gig guides
General info about the
music scene
Info about particular bands/
artists
Gossip
Latest news
Fashion
Other (please specify)
…………………………………………………………………………………………
4. 11. What would you like to see in a double page spread article that would feature in this
magazine:
Which of the following images would you like
to see on the front of this music magazine? For
each one could you tell me how strongly you
agree
(5 is top score) or disagree(o is bottom score)
0 1 2 3 4 5
Interview with a R&B/Hip-
Hop artist/band Article
about R&B/Hip-Hop scene
General article about main
indie rock developments
Musical instruments/props
Bright colours
Darker colours
Other-please specify
What specific images/
photographs associated with
R&B/Hip-Hop would you like
to see on the front cover and
would attract you to a music
magazine
Thank you for taking part in this research
