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Task 8
- 1. Task 8-Audience Research Iam currently involved in making a music magazine that focuses on Indie/Rock music. My target audience is males and females aged 16-24 who are interested in this genre of music. I would be very grateful if you could answer the following questions by selecting/ticking the answers that apply. 1. Are you : Male female aged 16-24 and interested in Indie/Rock music? (Circle Yes/No) What Rock/indie music/artists/bands do you currently listen to? …………………………………………………………………………… ………… 2. What attracts you to Indie/Rock music? • The lyrics of the songs • The instruments and vocals used • The image of the Indie genre • The artists/bands • Other (specify below) …………………………………………………………………………… ………… 3. How much would you be willing to pay for a music magazine? (Please circle) • Nothing • Less than £1 • £1-£2 • £2-£3 • £3-£4 • More than £4 4. Do you currently buy/read music magazines? • YES ( If yes, please go on to ANSWER question 5. • NO (If No please go on to answer question 6)
- 2. 5. Specify whichmusic magazine(s) you buy and /or read. …………………………………………………………………………… …………………………………………… What do you like about this magazine? …………………………………………………………………………… …………………………………………… 6. Why don’t you buy and or read music magazines? (Tick the answers that apply) • I don’t really know much about them • They don’t interest me • They don’t seem to be aimed at people like me • They’re too expensive • I don’t buy/read any magazines • Other reasons (please specify) ……………………………………… 7. What would encourage you to buy a music magazine? (Please Circle) • Free gifts • Competitions (win CDs, tickets, etc.) • Exclusive news and interviews • Dates of oncoming gigs • Cheap price • Other (please specify)…………………….. 8. Which of the following magazines do you find the most eye- catching/appealing? (Circle response) A B C D
- 3. Please give reasonswhy? …………………………………………………………………………… ………….................................................... 9. What would you like to see on the cover of a music magazine? For each one could you tell me how strongly you agree (5 is top score) or disagree (0 is bottom score) Please tick the box appropriate Preferred images 0 1 2 3 4 5 /photographs for cover of magazine a) Several images b) One main image of key artist/band c) Musical instruments/props d) Bright colours e) Darker colours f) Other-please specify 10. What specific images/ photographs associated with Indie/Rock would you like to see on the front cover and would attract you to a music magazine? ……………………………………………………….. 11. What content would you like to see in this indie/rock music magazine? To what extent do you agree or disagree that the following would be good content for this music magazine Examples of appropriate 0 1 2 3 content Gig guides General info about the music scene Info about particular
- 4. bands/ artists Gossip Latest news Fashion Other(please specify) …………………………………………………………………………… …………………………………………... 12. What would you like to see in a double page spread article that would feature in this magazine? For each one could you tell me how strongly you agree (5 is top score) or disagree(o is bottom score) 0 1 2 3 4 5 Interview with a rock/indie artist/band Article about indie/rock scene General article about main indie rock developments Musical instruments/props Bright colours Darker colours Other-please specify Thank you for taking part in this research, your help has been greatly appreciated.