The document discusses planning for a new music magazine targeting young adults interested in R&B and hip-hop music. It includes several questions to gather information about potential readers' music interests, spending habits related to music magazines, preferred magazine contents and designs. Key topics covered are determining reader demographics, pricing, popular music magazine brands, and content ideas around artists, music news and reviews, fashion, and live music events.

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I am currently involved in making a music magazine that focuses on R&B/ Hip-hop music. My target
audience are young adults aged from16-21 who are interested in R&B/Hip-hop music. I would be very
grateful if you could answer the following questions about this music genre and music magazines by
selecting/ticking the answers that apply
1. Are you :
Aged 16-21 and interested in R&B/Hip-hop music?
YES NO
2. What attracts you to R&B/Hip-hop music?
• The lyrics of the songs
• The instruments and vocals used
• The image of the R&B/Hip-hop
• The artists/bands
• Other
3. How much would you be willing to pay for a music magazine?
• Nothing
• Less than £1
• £1-£2
• £3-£4
• More than £4
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4. Do you currently buy/read music magazines?
YES NO
5. Specify which music magazine(s) you buy and /or read.
• Vibe
• Flavour
• XXL
• BILLBOARD
• NME
• Other
6. Why don’t you buy and or read music magazines?
• I don’t really know much about them
• They don’t interest me
• They don’t seem to be aimed at people like me
• They’re too expensive
• I don’t buy/read any magazine
• Other reasons
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7. What would encourage you to buy a music magazine?
• Free gifts
• Competitions (win CDs, tickets, etc.)
• Exclusive news and interviews
• Dates of oncoming gigs
• Cheap price
• other
8. Which of the following magazines do you find the most eye-catching/appealing?
A B C D
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9. Which of the following would attract you to look at the front cover of this music
magazine?
Several images
one main image of key
artist/band
Musical instruments/props
Bright colours
Darker colours
Other
10. What contents would you like to see in this R&B/Hip-Hop music magazine?
Gig guides
General info about the
music scene
Info about particular
artists/groups
Gossip
Latest news on music
Fashion
Other
11. What would you like to see in a double page spread article that would feature in this magazine:
Interview with a R&B/Hip-
Hop artist/group
Article about R&B/Hip-
Hop scene
General article about main
R&B/Hip-Hop
developments
Musical instruments/props
Bright colours
Darker colours
Other-please specify
Thank you for taking part in this research
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