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For As media Coursework I am producing a music magazine of the genre indie/rock, in
order to produce a successful music magazine I will need your help with this, could you
please answer the questions below.
Name:                    Age: The popular age group was 16-18 this shows that I need to
target an audience of teenagers in order to have a successful indie/rock magazine


                                                         Gender: Male / Female

                                                         This chart shows that both males
                                                         and females are interested in
                                                         indie/rock magazines therefore
                                                         targeting my magazine and both
                                                         will be sensible.




   1. Are you interested in Indie/Rock music? (Tick Yes/No)


                                                               This chart shows that the
                                                               majority are interested in
                                                               the indie/rock genre which
                                                               means producing a music
                                                               magazine of this genre will
                                                               be successful. The minority
                                                               who aren’t interested also
                                                               said they didn’t read music
                                                               magazines.




                                             1
2




2.Who are your favourite indie/rock artists? (Please Tick)
Green Day        Coldplay           Florence and the Machine
Paramore         The Script        Other please list………………………………….

                                                     This chart shows the most
                                                     popular rock/indie band is
                                                     Coldplay; therefore my music
                                                     magazine will focus on popular
                                                     bands like Coldplay. However the
                                                     other bands mentioned got equal
                                                     votes which shows they still are
                                                     popular and worth mentioning in
                                                     my magazine.



3. What makes indie/rock music appealing to you? (Please Tick)
      The lyrics
   Singing voice/Vocals
   Music Composition
   Artist/Band

                                                     This chart shows that music
                                                     composition is the coming aspect
                                                     which makes indie/rock music
                                                     appealing; therefore I will
                                                     produce articles which relate to
                                                     music composition. Nevertheless
                                                     vocals and lyrics are common too
                                                     which suggests that I should base
                                                     my article on these aspects as
                                                     well.




                                         2
3




  4.How much would you be willing to pay for a music magazine? (Please Tick)
       Nothing
       Less than £1
      £1-£2
       £2-£3
       £3-£4
     More than £4

                                                      The results show that the popular
                                                      price is £1-£2 which suggests the
                                                      target audience being students
                                                      want a reasonable price which is
                                                      no more than £2. Therefore I will
                                                      price my indie/rock magazine no
                                                      more than £2.




  Do you currently buy/read music magazines?

                                                     These results show that majority
                                                     of people questioned said that they
                                                     don’t read music magazines; this
                                                     means it’s vital to produce a
                                                     magazine that will interest them
                                                     into buying music magazines.




       YES ( If yes, please go on to ANSWER question 5.

    • NO (If No please go on to answer question 6)

 5.) Please specify which music magazines you buy/read
………………………………………………………………………………………
                                        3
4


.      What do you like about this magazine? (Please tick)
Interviews of artists      Info about gigs/events
Featuring Artists                Music tips
Freebies/Posters               Fashion tips

                                                 The people who read magazines voted
                                                 featuring artists as what they like about
                                                 the magazine therefore I will add this
                                                 feature to magazine because it seems
                                                 popular. Nevertheless other features
                                                 still got votes which mean I could
                                                 consider them when producing my
                                                 magazine.




  6. Why don’t you buy and or read music magazines?(tick the answers that apply)
  • I don’t like music magazines
     • They aren’t interesting
     • They don’t seem to be aimed at people like me
     • They’re too expensive
     • I don’t buy/read any magazines
     • Other reasons (please specify) ………………………………………

                                                       Results to this question show
                                                      majority felt that music magazine
                                                      weren’t aimed at them, this is
                                                      beneficial to my magazine as my
                                                      target audience will be the same
                                                      target audience as this
                                                      questionnaire, therefore my
                                                      magazine will be aimed at the
                                                      reader.




7.What would encourage you to buy a music magazine (Please tick)
     • Free gifts
     • Competitions (win CDs, tickets, etc.)

                                          4
5


      • Exclusive news and interviews
                                                                • Dates of oncoming gigs
                                                                • Cheap price
                                                                • other (please specify)

                                                          The results of this question show
                                                          that the target audience would be
                                                          encouraged to buy magazines if
                                                          they consisted of free gifts and
                                                          were priced at a low price. As my
                                                          target audience are students, giving
                                                          the magazine a low price would
                                                          make the magazine successful. As
well as posters would act as a form of free gifts which will interest the target audience



8. Which of the following magazines do you find the most eye-catching/appealing?
(Tick response)




                                                                          A
                                                                          B
                                                                                 C
                                                                 The results show that Cover
                                                                 A got the most votes. This
                                                                 is because Florence and the
                                                                 Machine is a popular band.
                                                                 This shows that a magazine



                                              5
6


      cover should feature a popular artist; also the artist should be of the age of the target
      audience.


8.)What do you like about these covers?
Images        Cover lines         Colour scheme                       Font style

                                                                The results to this question show that
                                                               the images on a front cover are the
                                                               most important and attractive to the
                                                               target audience. Especially the fronts
                                                               cover, therefore while producing my
                                                               own magazine I will take an effective
                                                               main image and subsidiary images.
                                                               However Cover lines got a
                                                               reasonably good amount of votes this
                                                               shows that they are also important to
                                                               the target audience.



      9. What would you like to see on the cover of a music magazine?

 Which of the following images would you like to see on the front of this
music magazine? For each one could you tell me how strongly you agree
(5 is top score) or disagree(o is bottom score)
      Preferred images                  0       1 2   3       4        5
      /photographs for cover
      of magazine
a)               Several images
b)     one main image of key
   The result show thatartist/band the most 5’s
                        this factor got
     which shows that it is an important factor for the
     target audience so when I am making my
     magazine I will make sure that this factor is added
     effectively.


c)                       Musical
            instruments/props
d) The results show that this factor got the most 4’s
                 Bright colours
     which shows that the target audience are interested in
     vibrant magazines than darker magazines. I will
     consider this and make my magazine brightly
     colourful

                                                           6
7



e)                Darker colours
f)         Other-please specify
        What specific images/
        photographs associated
     The results have shown the target audience have
     suggested these images:would
        with Indie/Rock
         • like Artist on the
        youRock to seeImages
         • Lyrics in and would
        front cover images
         • Realistic to a music
        attract you photographs
         • Comical
        magazine images


10. What contents would you like to see in this indie/rock music magazine?
To what extent do you agree or disagree that the following would be good content
for this music mag
Examples of appropriate                 0 1   2       3
content
Gig guides
 General info about the
         music scene
Info about particular
  Results show that the target audience
bands/ artists most 3’s that info
  state as it got the
Gossip
  about bands/artists are good content
  for a music magazine therefore I will
Latest news my music magazine.
  include this in
Fashion
Other (please specify)




Thank you for taking part in this research




                                                       7

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Questionare analysis

  • 1. 1 For As media Coursework I am producing a music magazine of the genre indie/rock, in order to produce a successful music magazine I will need your help with this, could you please answer the questions below. Name: Age: The popular age group was 16-18 this shows that I need to target an audience of teenagers in order to have a successful indie/rock magazine Gender: Male / Female This chart shows that both males and females are interested in indie/rock magazines therefore targeting my magazine and both will be sensible. 1. Are you interested in Indie/Rock music? (Tick Yes/No) This chart shows that the majority are interested in the indie/rock genre which means producing a music magazine of this genre will be successful. The minority who aren’t interested also said they didn’t read music magazines. 1
  • 2. 2 2.Who are your favourite indie/rock artists? (Please Tick) Green Day Coldplay Florence and the Machine Paramore The Script Other please list…………………………………. This chart shows the most popular rock/indie band is Coldplay; therefore my music magazine will focus on popular bands like Coldplay. However the other bands mentioned got equal votes which shows they still are popular and worth mentioning in my magazine. 3. What makes indie/rock music appealing to you? (Please Tick) The lyrics Singing voice/Vocals Music Composition Artist/Band This chart shows that music composition is the coming aspect which makes indie/rock music appealing; therefore I will produce articles which relate to music composition. Nevertheless vocals and lyrics are common too which suggests that I should base my article on these aspects as well. 2
  • 3. 3 4.How much would you be willing to pay for a music magazine? (Please Tick) Nothing Less than £1 £1-£2 £2-£3 £3-£4 More than £4 The results show that the popular price is £1-£2 which suggests the target audience being students want a reasonable price which is no more than £2. Therefore I will price my indie/rock magazine no more than £2. Do you currently buy/read music magazines? These results show that majority of people questioned said that they don’t read music magazines; this means it’s vital to produce a magazine that will interest them into buying music magazines. YES ( If yes, please go on to ANSWER question 5. • NO (If No please go on to answer question 6) 5.) Please specify which music magazines you buy/read ……………………………………………………………………………………… 3
  • 4. 4 . What do you like about this magazine? (Please tick) Interviews of artists Info about gigs/events Featuring Artists Music tips Freebies/Posters Fashion tips The people who read magazines voted featuring artists as what they like about the magazine therefore I will add this feature to magazine because it seems popular. Nevertheless other features still got votes which mean I could consider them when producing my magazine. 6. Why don’t you buy and or read music magazines?(tick the answers that apply) • I don’t like music magazines • They aren’t interesting • They don’t seem to be aimed at people like me • They’re too expensive • I don’t buy/read any magazines • Other reasons (please specify) ……………………………………… Results to this question show majority felt that music magazine weren’t aimed at them, this is beneficial to my magazine as my target audience will be the same target audience as this questionnaire, therefore my magazine will be aimed at the reader. 7.What would encourage you to buy a music magazine (Please tick) • Free gifts • Competitions (win CDs, tickets, etc.) 4
  • 5. 5 • Exclusive news and interviews • Dates of oncoming gigs • Cheap price • other (please specify) The results of this question show that the target audience would be encouraged to buy magazines if they consisted of free gifts and were priced at a low price. As my target audience are students, giving the magazine a low price would make the magazine successful. As well as posters would act as a form of free gifts which will interest the target audience 8. Which of the following magazines do you find the most eye-catching/appealing? (Tick response) A B C The results show that Cover A got the most votes. This is because Florence and the Machine is a popular band. This shows that a magazine 5
  • 6. 6 cover should feature a popular artist; also the artist should be of the age of the target audience. 8.)What do you like about these covers? Images Cover lines Colour scheme Font style The results to this question show that the images on a front cover are the most important and attractive to the target audience. Especially the fronts cover, therefore while producing my own magazine I will take an effective main image and subsidiary images. However Cover lines got a reasonably good amount of votes this shows that they are also important to the target audience. 9. What would you like to see on the cover of a music magazine? Which of the following images would you like to see on the front of this music magazine? For each one could you tell me how strongly you agree (5 is top score) or disagree(o is bottom score) Preferred images 0 1 2 3 4 5 /photographs for cover of magazine a) Several images b) one main image of key The result show thatartist/band the most 5’s this factor got which shows that it is an important factor for the target audience so when I am making my magazine I will make sure that this factor is added effectively. c) Musical instruments/props d) The results show that this factor got the most 4’s Bright colours which shows that the target audience are interested in vibrant magazines than darker magazines. I will consider this and make my magazine brightly colourful 6
  • 7. 7 e) Darker colours f) Other-please specify What specific images/ photographs associated The results have shown the target audience have suggested these images:would with Indie/Rock • like Artist on the youRock to seeImages • Lyrics in and would front cover images • Realistic to a music attract you photographs • Comical magazine images 10. What contents would you like to see in this indie/rock music magazine? To what extent do you agree or disagree that the following would be good content for this music mag Examples of appropriate 0 1 2 3 content Gig guides General info about the music scene Info about particular Results show that the target audience bands/ artists most 3’s that info state as it got the Gossip about bands/artists are good content for a music magazine therefore I will Latest news my music magazine. include this in Fashion Other (please specify) Thank you for taking part in this research 7