The document summarizes how the student's music video challenges conventions of typical hip hop music videos. It analyzes several popular music videos that exemplify common conventions, such as featuring women as sexual objects to please the male gaze, displaying wealth through cars and clothing, and positioning the male rapper as the central focus of attention. In contrast, the student's video does not contain stereotypical portrayals of women, wealth displays, or ego-centric focus. It challenges the simplistic and patriarchal views of women commonly presented in mainstream hip hop music videos.

1. Teddy (media) QUESTION 1 In what ways does your media product use, develop or challenge forms or conventions of real media products BY TEDDY BOATENG

2. My Music video’s evaluation question 1 How my music video challenges forms and conventions of real products. Our video is not a sterotypical video of... Women eye candy male gaze Bunch of rapper surrounded by women No big cars No big ego about money and wealth

3. Llyod banks- beamer benz or bentley The title of this track suggest it about cars money and big brands Lloyd banks surrounded by women our video doesn't have this. Lloyd banks still wants to be centre of attention ( in red) women appear to be sexually provocative in their costumes. Women jus appear as eye candy and sexual objects nothing more. Other representations of this music video are also very sterotypical.

4. Llyod banks- beamer benz or bentley Base ball cap Earring Glasses Chains Watches Jewellery Tattoos Women acting provocatively stroking his shoulder trying to get intimate Men in control All very stereotypical

7. 50 cent candy shop Show his own brand of clothing ‘ G-unit footwear subliminally showing off his clothing with mentioning it in his lyrics.

8. 50 cent candy shop Alot of women just on display although this time it is related to lyricss unlike the llyod banks video.

9. 50 cent candy shop Car ,location, rapper connotates wealth

10. 50 cent candy shop Again women dressed provocatively rappers are wearing conventional hip hop colthing

11. Snoppdogg ft pharell beautiful Main focus snoppdogg women doing hair in provocative clothing wearing a bikini

12. Snoppdogg ft pharell beautiful Objectification of women. Men like what they see on the outside. There clothing show this.

13. Snoppdogg ft pharell beautiful Cars guys watching girls going passed just gazing at them

14. Snoppdogg ft pharell beautiful Dancing with girls big party and venue

15. Conclusion challenge These videos are relative to hip hop as all these artist are well known. Their video adhere to typical attitudes expected from hip hop. Our video challenge these forms as this video doesn’t show this stereotypical view of hip hop. This is mainly how our video challenges normal expected conventions. In comparisons to our video. Andrew good win talked about music videos as a form which is very significant as the media institutions can play a big role in what is expected from their artist in videos. In effect artist can build an image of themselves e.gjayz symbols. These video do have a strong relationship with lyrics and visuals. Although this is not present with llyod banks so much as he doesn’t mention women in any sence within the track but they are there in the video. Feminism can be linked here as society in the hip hop industry is patriarchal. Men dominate this industry and are in very much control. Women are seen to be inferior in these videos not much power at all the man is always in charge. Women must act promiscuous. Jus sex objects which is heavily related to the male gaze by lauramavley. There is a voyeuristic treatment of women in these video dancers are used to help male ego llyod banks video shows this. Our video didn't act this simplistic minded view of hip hop video. This is how our video challenged these forms and conventions. The only aspect that may develop these forms is that 50cent and snoppdogg video do have a slight narrative and does have performance based element. We also used location shot jus as these videos did e.g the mansion in 50 cent video and the location shots in the snoppdogg video of brazil these are slight developments we used.