The student has chosen the song "It's Strange" by Louis The Child ft K.Flay for their music video project. They are still developing the identity and name of the artist, who will have an edgy style and appeal to a young adult demographic through themes of struggling with mainstream popularity and mental health issues like drugs. The video will have a narrative and performance style, influenced by videos like "Blood in a Cut" that depict struggles. It will have a low-key, edgy visual style influenced by indie artists. Through unique editing techniques and a focus on post-production effects, the video hopes to stand out from typical student projects and draw audiences in through the relatability of the artist's story and experimental aest

1. What is your song? Why did you pick it?
The song we chose was It’s Strange by Louis The Child ft K.Flay.
● Beat, upbeat and electrical - lyrics
● This means effects
● Original song- So Fast, So Maybe

2. Who is your ‘artist’? What is their name? What
identity are you creating for them?
● Still working on name
● Started music off as a joke
● Realised they wanted to do it full time
● Tried to fit in genre
● Released they are unique
● Problems with Record labels
● Went independent
● Found current label

3. Who is your ‘artist’? What is their name? What
identity are you creating for them?
● Edgy
● Okay to struggle
● But get help

4. Why will your song and artist appeal to the target audience?
How is it similar/ different to other artist/music they like?
● Young Adult- non mainstream music
● Hybrid genre- larger demographic
● Relate- similar age
● Clothing
● Emotional level- (backstory/millennial)
● Hybrid genre- non conventional clothing
● Visual- PVRIS influence

5. What style of music video are you making? What will happen
in the video? Which real music videos were you influenced
by?
● Narrative and performance- survey and personal
● Struggles- drugs, shakey ect
● Party- oblivion
● Influence-Blood in a cut- like it
● Influence- It’s Strange- didn’t like it/fit

6. What will be your visual style (mise-en-scene)? Which real
music videos were you influenced by?
Low-key lighting
Edgy appearance

7. What will be your visual style (camera)? Which real music
videos were you influenced by?
● Log
● Colour correction
● DSLR
● Depth of field
● Blood In A Cut
● Justin Ordishio

8. What will be your visual style (editing)? Which real music
videos were you influenced by?
● Stray away from norms- beat cutting
● Feels Pharrell Williams, Katy Perry, Big Sean
● Water colour- difficulty
● Ghosting- RGB
● Scribbles

9. Ancillary tasks – what are you doing? What real media styles
did you like the most?
After looking at mainly indie/rock and alternative music videos and digipaks by
artists such as Arctic Monkeys and The Kooks, they share a common theme of
depressing and dark stories such as political and social issues, upsetting love
stories and teenage problems such as drugs and alcohol. From digipak Analysis
we gathered that this particular genre use a lot of dark colours and basic design,
we liked this because it relates well with our edgy/alternative target audience. It is
a common convention for an artist of this genre to choose simplistic styles in both
album art and music videos, this creates the effect that they put more emphasis
on their music than they do on themselves compared to mainstream pop artists.
What we liked about looking at arctic monkeys is how they create awareness of
social issues in their music which relates to our chosen idea of a girl suffering with
mental health issues and drugs.

10. Finally – what is your unique selling point? Why is the
audience going to like your artist over others?
One thing the audience is going to like about our artist over others is the fact we’re
trying to stray away from stereotypical A level music video. We’re trying to focus
more on editing and post production. For example, trying to focus on effects in
premiere pro and after effects. We believe this would draw the audience’s
attention to our artist rather than others as it would be more aesthetically pleasing.
Also, it would go against conventional expectations of music videos as they are
mainly performance and ours will be a mixture with performance and narrative
with extra emphasis on the narrative. This would be uniques as many videos don’t
have many visual effects and if they do it is limited to one.

11. Finally – what is your unique selling point? Why is the
audience going to like your artist over others?
● Trying to stray away from stereotypical A level music video
● Focus on post production
● Using adobe after effect/premier pro
● More attention on artist
● More focus on narrative
● Relatability- age
● Issues
● Sympathy-empathy