2. What is your gender?
I attempted to ask both
genders upon their opinions so
I get a mixture and accurate
range of results. Unfortunately
I could not find many women
but I think the number of
women I did ask ensure this is
not biased. However, the main
market for music magazines
are male, thus the slight
dominance of my results might
stand beneficial.
3. What is your age?
The main readership of music
magazines are predominately
teenagers so thus I aimed my
questionnaire at that age-
range. I did, however, add
some variation as I hope that
my magazine will also reach
audiences that are outside
my target market.
4. What is your favourite genre of music?
The most popular type
chosen is indie, this
indicates that the most
popular of music
magazine would be of
that genre. Rock is a
fairly close second but
the rock-genre has a
number of magazines
catering to that genre
whereas indie I feel has
a niche.
5. Do you buy magazines regularly (At
least once a month)?
Due to media
convergence buying
magazines has gone
to a downward spiral
but as shown, almost
half of my audience
asked still buy
magazines, so this
reaffirms their stance
in the media market.
6. -If yes, do you have a subscription?
As 38.5% do have a
subscription I think this
is a vital part of a
magazine brand. Their
continued buying of the
magazine may waver if
not subscribed and also
the convenience aspect
has strong favours with
the readership.
7. Would you be more likely to buy a
magazine if a free gift was included?
The free gift would boost
readership by a lot it seems.
Many free gifts given are to
the magazines as a form of
advertising for the gift
company, and thus would
essentially cost the magazine
nothing. Those who
indicated no would not
necessarily be put off by the
free gift, so I do not see any
indication as to why there
should not be a free gift
included.
8. What would you prefer as the main
content of a music magazine?
As many believe reviews should be the main content of a magazine I
feel it appropriate to use this as the basis for my two page spread. The
open ended answers came back primarily as news and fashion, which
I do not feel should be the main content but perhaps fillers for the
magazine. There is limited scope for the reviews as there are not new
albums released every week, so this many be impacted upon by the
circulation of my magazine.
9. Do bright colours or a sleek, stylish
image attract you more?
This will affect the decision I
make regarding the style of
my magazine. Conventionally,
magazines are crowded with
bright images however, the
results I have collected show
that the trend is moving for a
more stylish image, this may
work in my favour, especially
with the indie category which
was proven to be well
received earlier.
10. What would the maximum cost be that
you would be willing to pay?
The majority voted for £2-£2.99 which
indicates towards the BC1 social class
which could be influenced by the audience
I asked, however, due to my asking of my
target audience I feel this works in my
favour. I am now aware of what people are
more willing to pay and will be able to use
this data to be able to make my magazine
more accessible to consumers and my
target market.
11. How often should a magazine be
circulated?
Fortnightly is the favourite,
this is ideal in terms of having
enough time to create a
magazine to a high standard,
the content of the magazine
and also to charge the price
specified by the people
asked. Due to people
specifying reviews to be the
main content perhaps
fortnightly might be a too
tight of a scale so further
planning may have to be
involved in this issue.
12. What colour scheme do you prefer?
Black and white fits
with the sleek image
approved earlier in
the questionnaire
results, however, I
believe this to be
quite dull so I may
link this with the also
popular neon-blue
and white option so
the magazine doesn’t
slip through
unnoticed.
