The document describes the initial planning and feedback stages of developing a magazine. An initial name idea poll was conducted with local youth, and "By 'Eck'" received the most votes. The first draft magazine layout used a conventional masthead and main image but with an uneven subheading to seem friendly. Early feedback noted the opening image was too dark and grainy. The first issued draft received overall positive feedback on its colors but suggestions to improve the tagline visibility and image placement.

1. Front Cover
Planning and feeback

2. Initial name ideas
I tried to think of quirky, relevant regional names and then try a small subject
group of 25 people predominantly 15-20 year olds and of a ABC1 social
background, in-keeping with my target audience. I asked my group to choose
either their favourite name or offer their own idea. ‘By ‘Eck’ was the clear
favourite with 13/25 votes due to its “fun”, “colloquial” and “youth-like” style.

3. Initial draft
I tried to use quite a conventional
style incorporating the traditional
masthead at the top and a main
image whilst also attempting to
subvert some of the conventions
by creating an untidy, childish
quality with the uneven
subheading to create a friendly
image and also further appealing
to my target audience.

4. 1st stage issues.
The image I had chosen both I, and my
peers, felt was far too dark and
became grainy when I attempted to
adjust this. Fortunately I ran into this
problem early so I have plenty of time
in order to rectify this and still stay on
schedule.

5. First draft
I issued this around my school and
online, asking for feedback. On the whole
people liked the house colours of
blue, grey and limited-red while also
feeling that the smoke effect at the top
added a texture to the page and makes it
stand out more.
Some of the suggested alterations were:-
• Changing the tagline colour to make it
stand out further.
• Changing the placement of the ‘free’
and perhaps making it stand out more
currently some felt it was just ‘placed’
on and not really incorporating into the
page.
• Moving the image further into the
middle.