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Audience research – Results and
          conclusions
1. What gender are you?




                          Female
                                     This pie chart tells me that there are an equal
                          Male
                                     amount of males and females that I asked.




2. How old are you?
                                        This pie chart tells me that I have covered
                                        the full range of ages within my target
                                        audience, which is good. However, the bulk
                             15-17
                                        of people who completed my
                             18-20      questionnaire were aged 15 to 17. This
                             21+        means that my results are going to be
                                        biased in favour of the lower end of my
                                        target audience.
3. Who is your favourite band or singer?



                               The maccabees   This pie chart shows me what band or singer
                               The killers     people in my target audience like. This could
                               The vaccines    help with my main image and the types of
                               The script      stories to put on my magazine.


 4. Do you like Indie music?


                                               this question will tell me whether people like
                                    Yes        my chosen genre and will actually read it if I
                                    No         were to do my magazine this genre. This is
                                               important because if not many people were to
                                               like Indie, not many people would buy my
                                               magazine
5. What three words do you associate with Indie?
                                                   This pie chart tells me what words people in
                                                   my target audience think associate with Indie.
                                      Guitars      This will help me make decisions on any
                                      Chinos       images that I would like on my magazine. For
                                      Individual   example, a lot of people said that guitars were
                                      vans
                                                   something that is associated with Indie, so I
                                                   will probably have someone with a guitar as
                                                   one of my images.

6. What three colours do you most associate with Indie?

                                                Those four colours are the most chosen
                                                colours that the people who took my
                             Maroon
                                                questionnaire thought most associated with
                             Green              Indie. This will help me make decisions on my
                             Red                colour scheme, what colour outfits my models
                             Blue               will need to wear.
                                                In conclusion this chart tells me that me that
                                                my colour scheme would best be
                                                maroon, green blue and red.
7. What is the highest amount that you would pay for a music magazine?


                                         This pie chart tells me how much money people are
                                 £1.50   willing to pay for a music magazine. This will help me
                                 £2.00
                                         with the decisions on the price for my magazine.
                                 £3+
                                         £2.00 is the main price that people said they would
                                         pay so my price would be around that price mark.



8. How often do you buy music magazines?

                                         More people buy music magazines monthly
                        Weekly
                                         than weekly or fortnightly. This will help me
                        Fortnightly
                                         when I am deciding how often my magazines
                        Monthly          will be published.
                                         In conclusion I will sell my magazine monthly
                                         as that is when most people buy their
                                         magazines.
9. What do you like about the music magazines that you currently read?

                                        People have said that they like to see
                          Stories       stories, interviews, images, reviews and
                          Interviews    posters in their magazines. This will help me
                          Images        when I am deciding the content of my
                          Reviews
                                        magazine. I know, with the help of their
                          Posters
                                        answers, that I will definitely be having
                                        interviews and images in my magazine.



  10. What do you dislike about the music magazines that you currently read?


                                          The results to this question show that most
                             Reviews

                             Adverts
                                          people dislike seeing reviews, adverts and fan
                             Fan mail
                                          mail in their magazines. This will help me with
                                          what not to put in my magazine. I will need to
                                          take into consideration that people have said
                                          that they both like and dislike reviews.
11. Which is your favourite music magazine?

                                           When asked their favourite music
                         Mojo         magazine out of the three choices –
                         NME
                                      Mojo, NME, and Q, NME seemed to
                         Q
                                      be the most popular.


 12. Would you be interested in getting a free gift? If so which would you prefer?


                                       When asked what free gift they would like in
                         Posters
                                       the magazine, they had said posters, gig guides
                         Gig guides    and CDs. So I will use these results when I am
                         CD            thinking of what to put in my magazine. I will
                                       definitely put in a poster and a gig guide.
13. Have you ever been to see an Indie band in the past?


                                         This tells me whether people go to see Indie
                          Yes            bands live or not. This will help me when I am
                                         thinking of putting an interview on the
                          No
                                         magazine of a band from a live performance.




 14. Would you like a competition in the magazine?



                                  The results tell me whether or not people
                         Yes      would like a competition to be put in my
                         No       magazine. More people than not said that they
                                  would not like a competition in the magazine.
15. What Indie bands do you listen to?


                                             The results show that when it comes to Indie
                        Arctic Monkeys
                                             bands, Arctic monkeys, The Vaccines, The
                        The Vaccines
                                             Killers and The Maccabees are the most
                        The Killers
                                             popular. These will help me when I am
                        The maccabees
                                             deciding what stories I should put on my
                                             magazine that will draw in my target audience.


16. Which Indie bands do you dislike?

                                             When asked what Indie bands that they
                             Atlas
                                             dislike, Atlas, The Vaccines, The Maccabees
                             The Vaccines    and Noah and The Whale were what were
                                             answered. This might tell me who not to
                             The maccabees
                                             feature in my magazine as it may not appeal to
                             Noah and The    my target audience.
                             Wales
17. What type of stories would you like to see on the front cover?

                                                         These results will help me when I am
                               Lifestyle                 planning what contents to have on my
                               Music tips from bands     magazine as it will tell me what the
                               reviews
                                                         readers would like to see and it would
                               News
                               Gossip
                                                         appeal more to my target audience if they
                               Singers and their lives
                                                         see something they like on the magazine



 18. How would you like the layout of the contents page?

                                                 This tells me that for the layout of my contents
                                                 page I should have a lot of images for the
                             Mainly              people who prefer looking at images. But I
                             text                should also have quite a bit of text for the
                                                 people that would prefer mainly text on the
                             Mainly
                                                 layout.
                             images
19. How would you like the contents page laid out?




                                                     Sections
                                                     Regulars and features




This tells me that more people would prefer
my contents page to be laid out in regulars and
features rather than sections though there is
still quite a lot of people who prefer sections.

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Audience research – results and conclusions

  • 1. Audience research – Results and conclusions
  • 2. 1. What gender are you? Female This pie chart tells me that there are an equal Male amount of males and females that I asked. 2. How old are you? This pie chart tells me that I have covered the full range of ages within my target audience, which is good. However, the bulk 15-17 of people who completed my 18-20 questionnaire were aged 15 to 17. This 21+ means that my results are going to be biased in favour of the lower end of my target audience.
  • 3. 3. Who is your favourite band or singer? The maccabees This pie chart shows me what band or singer The killers people in my target audience like. This could The vaccines help with my main image and the types of The script stories to put on my magazine. 4. Do you like Indie music? this question will tell me whether people like Yes my chosen genre and will actually read it if I No were to do my magazine this genre. This is important because if not many people were to like Indie, not many people would buy my magazine
  • 4. 5. What three words do you associate with Indie? This pie chart tells me what words people in my target audience think associate with Indie. Guitars This will help me make decisions on any Chinos images that I would like on my magazine. For Individual example, a lot of people said that guitars were vans something that is associated with Indie, so I will probably have someone with a guitar as one of my images. 6. What three colours do you most associate with Indie? Those four colours are the most chosen colours that the people who took my Maroon questionnaire thought most associated with Green Indie. This will help me make decisions on my Red colour scheme, what colour outfits my models Blue will need to wear. In conclusion this chart tells me that me that my colour scheme would best be maroon, green blue and red.
  • 5. 7. What is the highest amount that you would pay for a music magazine? This pie chart tells me how much money people are £1.50 willing to pay for a music magazine. This will help me £2.00 with the decisions on the price for my magazine. £3+ £2.00 is the main price that people said they would pay so my price would be around that price mark. 8. How often do you buy music magazines? More people buy music magazines monthly Weekly than weekly or fortnightly. This will help me Fortnightly when I am deciding how often my magazines Monthly will be published. In conclusion I will sell my magazine monthly as that is when most people buy their magazines.
  • 6. 9. What do you like about the music magazines that you currently read? People have said that they like to see Stories stories, interviews, images, reviews and Interviews posters in their magazines. This will help me Images when I am deciding the content of my Reviews magazine. I know, with the help of their Posters answers, that I will definitely be having interviews and images in my magazine. 10. What do you dislike about the music magazines that you currently read? The results to this question show that most Reviews Adverts people dislike seeing reviews, adverts and fan Fan mail mail in their magazines. This will help me with what not to put in my magazine. I will need to take into consideration that people have said that they both like and dislike reviews.
  • 7. 11. Which is your favourite music magazine? When asked their favourite music Mojo magazine out of the three choices – NME Mojo, NME, and Q, NME seemed to Q be the most popular. 12. Would you be interested in getting a free gift? If so which would you prefer? When asked what free gift they would like in Posters the magazine, they had said posters, gig guides Gig guides and CDs. So I will use these results when I am CD thinking of what to put in my magazine. I will definitely put in a poster and a gig guide.
  • 8. 13. Have you ever been to see an Indie band in the past? This tells me whether people go to see Indie Yes bands live or not. This will help me when I am thinking of putting an interview on the No magazine of a band from a live performance. 14. Would you like a competition in the magazine? The results tell me whether or not people Yes would like a competition to be put in my No magazine. More people than not said that they would not like a competition in the magazine.
  • 9. 15. What Indie bands do you listen to? The results show that when it comes to Indie Arctic Monkeys bands, Arctic monkeys, The Vaccines, The The Vaccines Killers and The Maccabees are the most The Killers popular. These will help me when I am The maccabees deciding what stories I should put on my magazine that will draw in my target audience. 16. Which Indie bands do you dislike? When asked what Indie bands that they Atlas dislike, Atlas, The Vaccines, The Maccabees The Vaccines and Noah and The Whale were what were answered. This might tell me who not to The maccabees feature in my magazine as it may not appeal to Noah and The my target audience. Wales
  • 10. 17. What type of stories would you like to see on the front cover? These results will help me when I am Lifestyle planning what contents to have on my Music tips from bands magazine as it will tell me what the reviews readers would like to see and it would News Gossip appeal more to my target audience if they Singers and their lives see something they like on the magazine 18. How would you like the layout of the contents page? This tells me that for the layout of my contents page I should have a lot of images for the Mainly people who prefer looking at images. But I text should also have quite a bit of text for the people that would prefer mainly text on the Mainly layout. images
  • 11. 19. How would you like the contents page laid out? Sections Regulars and features This tells me that more people would prefer my contents page to be laid out in regulars and features rather than sections though there is still quite a lot of people who prefer sections.