Magazine survey results analysis

1. SURVEY ANALYSIS
This will help me tailor my magazine to a specific audience.

2. Q1. MALE OR FEMALE?
• These results show that my
target audience will be largely
female.As a result of this my
magazine will be tailored towards
a typically female audience, I will
do this through choice of colour
and subjects e.g beauty content.
• However I will still include
content that the male audience
will be interested in as I want my
magazine to appeal to a wide
variety of customers.

3. Q2.AGE?
• The options I gave for age were 10-15
which is teenagers, 16-22 which is young
adults (typically students), 23-32 and 33+. I
chose these age ranges as I knew I wanted
to make a magazine where the content
would be familiar to me as it would be
easier to make, which is why I didn't have
age choices for young children or older
adults.
• The results show my target market is mainly
16-22 year olds which are typically students
this will help with the content as they are
probably going to appeal more to a
magazine with discounts and offers.The age
also suggests they are going to want a
magazine that is modern.

4. Q3. PRICE?
• The most popular choices for price
are £2 and £3.When I done
research it showed most magazines
are around this price already so If I
take inspiration from others then
the potential audience are more
likely to buy my magazine.
• A magazine around £2-£3 is good
because it isn't cheap so people
are gonna know there is good
content but it isn't so expensive
that my audience aren't going to
buy it.

5. Q4.MUSIC GENRE?
• The top picked music genre was pop
which suggest my audience are
interested in mainstream chart music,
which is a general music.
• However rock and indie/alternative
were also popular.Therefore I will
incorporate a range of these music
genres making it a general music
magazine, which will hopefully result in a
larger audience as it will cater for all
people.
• Classical, punk and reggae were the least
popular therefore I will avoid these as
not many will be interested it in.

6. Q5. INTERESTS?
• The most popular choice for other interests
was beauty, therefore I will adds elements of
this in throughout my magazine but still relate
it to music as I want to mainly focus on that
aspect.
• Fashion was the next most popular choice so I
will also include factors of this in my magazine.
Both fashion and beauty are typically
associated with women which reinforces that
this magazine is mainly for females.
• Films was another choice so I will include this,
and a lot of films aren't usually age or gender
specific so it should appeal to a lot of people.
• The most unpopular choices were news and
gaming so I will avoid both these subjects.

7. Q6. STYLE
• Lively & bright and classy & sophisticated
both had an equal amount of the highest
vote, therefore I will use a mixture of
bright colours and a classic magazine
layout to create a modern magazine
which should appeal to my audience. I will
only use 1-2 bright colours however as I
don't want it to be overwhelming and
confusing.
• The survey also shows that the least
popular choice was for it too look
professional & formal, therefore I will stay
away from a corporate business magazine
look as this is the opposite to a music
magazine and won't appeal to many.

8. Q7. OFFERS?
• Everyone who took part in
the survey wants discounts
and freebies so I will certainly
include 1-2 in the magazine.
• However I won't add too
many because it can look too
much and people will only
buy the magazine for the
offers not the content, but it
will help to persuade the
potential audience to buy it.

9. Q8.RECEIVED?
• Surprisingly the most
popular choice was to
receive the magazine in
paper for which contradicts
the information in the
magazine industry section
which said more and more
people want virtual versions
of magazines. Only 5 people
said they would prefer an
online/app version.

10. Q9. FREQUENCY?
• There wasn't much difference between a
weekly or monthly publication suggesting
that the frequency isn't the most
important aspect to an audience however
monthly was the most popular therefore I
will do this.
• With a monthly publication the content
may be more interesting and exciting
because there has been more time to
decide on it and pick out the what the
audience is going to prefer reading.
• Fort nightly was the least popular vote
maybe because there aren't a lot of
magazines already created that publish
every two weeks.

11. Q10.ARTISTTYPE?
• Just over more than half of the
subjects in the survey would prefer
to see well known and popular
artists on the magazine, this
reinforces Q4 where pop music was
the most popular.
• However up and coming was chosen
by more than a quarter which shows
people are also interested in new
music.
• Therefore I will show a range of
artists on my magazine that cater for
both choices.

12. OVERALL
• Overall I think my survey was successful as I now know that my
magazine will targeted towards mainly females are 16-22 who have an
interest in a range of other subjects such as beauty and films. I have
also found out that my audience wants to see more than just one
genre and type of music therefore my magazine will be a general
music magazine not just subject specific.
• One factor that I think would have made my survey stronger would've
been if more people would've filled it in that way I could've got a
larger range of opinions which may have changed the results I got.