This document discusses the target audience for a media product. The target audience is identified as white males aged 35 and over from a working class background. This demographic typically enjoys action films and seeks escapism. Research shows this group is most likely to watch an action film. The film will receive an 18 rating from the BBFC due to violence, language, and mild sex/nudity. It will be shown in multiplex cinemas to reach a mainstream audience, as the action genre and target demographic would be best served in large venues rather than independent cinemas.

1. Question Four
WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT??
GEORGE JACKLIN

2. Who is our film aimed at??
 The demographics of our film are people who are 35 or over, white
males and working class. These are the type of people who are
most likely to be watching an action film. We know this because of
the research that we have done that tells you what type of people
like what type of film.
This is a target audience profile for
the correct demographics that
would fit in to my film. In this profile
you can see what it is that he likes
about the action films and it also
tells you his age gender social
class and ethnicity so you know
that he fits in well to the chosen
demographics.

3. Why have we chose this audience?
 We have dome some background research in to what type of films
that people tend to watch. We fund out that for an action film the
audience should be white males, over the age of 35 and in working
class. These are stereotypically the group of people who would
watch this film. This is maybe because they feel the need for
escapism and to get away from reality. As they are working class
they like to feel like they are in an action film as it creates a very
good equilibrium that they feel like they are involved in and are a
part of. These films also provide a large amount of entertainment for
people in this category.

4. This is some of the
information that I have found
out about the target
audience that should fit to
our film. From this information
we found out everything that
we need to know about the
audience that will fit in with
our film. We also found out
some things about the
restrictions that our films
need so hat they can work
with this target audience

5. BBFC
 The target audience that is involved in our film in in place to
ensure that we can provide the correct content for our
audience. For example you wouldn’t have bold and gore in
a child's film. Where as you also wouldn’t have childish
behaviour in an action film for 18 year olds. The things that
make our film rated at 18 is the amount of violence. There is
gunshots and other seems of a violent background. There is
also some scenes where there is bad language throughout.
There is also some scenes where there will be mild
sex/nudity. All of the above tell us about what the age
rating should be around the 18 mark. The themes
throughout this film are conflict, heroic, violence and war.

6. Multiplex of independent cinema?
 As our film is a mainstream film it means that it will need to be shown
in a multiplex cinema so that we can make all of our money
because we wouldn’t be able to make as much money in a smaller
cinema. AS our film is a action film I think that it would be more able
to get to the correct target audience because if it was at a smaller
cinema the target audience probably wouldn’t bee reached as
people who go there will more then likely like films that have a more
niche audience.