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• The first shot of the sky shows the setting to be an idilic and calm place. The ped down and tilt is not convention to social
realism films but helps significantly to establish setting. But also creates suspense and a sense of mystery. This could create
an intellectual pleasure for the audience as they begin to wonder where they are and who's house it is. Overall this shot
helps to attract the audiences attention through the use of suspense and enigmas.
• The tracking in the next shot establishes to the audience that we are following this characters story throughout the film.
• The CU is the first time we are fully seeing her face , which creates a personal relationship between milly and the audience ,
as they see her reactions to the house which connotes her feelings of anxiety and being daunted by the house. The audience
then become intrigued as to why she is nervous, which is an intellectual pleasure. The framing of this shot is also important,
milly is placed slightly to the side of the frame which connoted that she doesn’t like attention as she is not in the middle.
• Walking into the house , again milly is placed to the side of the frame which connotes that she hasn’t gotten used to the
house and feels out of place.
• The MLS whilst she is eating dinner connotes her isolation and loneliness as she is sitting alone and the table with no one
else around her. The colour of blue within this shot represents her anxiety within her life at this point but also emphasise she
monotone light. The use of low-key lighting within this shot also helps this and it complies to our audience questionnaire
which stated that 75% of people wanted low-key lighting.
• The CU of Milly’s phone intrigues the audience as too how millys relationship with her mom is. Milly then returns to what she
was doing before which connotes that she has an average and boring life.
• LS of Millys on the sofa at night enables us to se the environment surrounding her and therefore demonstrate her isolation.
The very low-key lighting connotes that milly is in a ‘dark place’ at the moment , in terms of dealing with her isolation and
loneliness.
Audience theories:
Maslow’s Hierarchy of needs:
Within our lives we have certain needs, Maslow’s puts these needs into a hierarchy. At the bottom are the most basic needs such as sleep and
breathing. Then it works its way up with needs like health, friendship, self-esteem and creativity. When we reach a level where our own lives don’t
satisfy our needs we look towards a media product to do this. If you have a higher income then you are more likely to have your needs satisfied by
your own life, therefore you belong further up the hierarchy.
Our primary audience are in the A-C1 income bracket and our secondary in the B-C1 bracket. Therefore, both are sophisticated and likely to be high
up the pyramid, in the groups esteem or self-actualization. They could have low self-esteem or achievement and would get these needs from our
film as they are watching an introvert achieve success in art and gain confidence in herself through doing it. The majority of the older primary
audience will probably have satisfied the needs within esteem and therefore would belong in self-actualization. They could lack creativity and
spontaneity within their lives and would watch our product to see Milly’s sudden fascination and exploration of the arts.
Passive audience theories:
The different passive audience theories are: hypodermic syringe, culmination, identification and sensitisation.
Hypodermic Syringe: Media products give the audience an ideology and they are ‘injected’ with it without them noticing. The ideology normally
has to be very strong and apparent for the audience to accept it first time. This isn’t the case with our production as we don’t have any ideas or
stereotypes that stand out and force themselves upon the viewer.
Therefore, Culmination is an easier theory to apply to our narrative. This is the theory that the audience are again ‘injected’ with the ideology
but for it to be accepted it has to be repeated over time. Our idea within the film is that introverts outcast themselves from society. This
stereotype is a lot harder to represent within the film than stereotypes that are found in films like Borat, Where Kazakhstan is represented as
backwards. These types of stereotypes are accepted immediately as they are over-exaggerated massively whereas the message in our film is
quite subtle and needs to be repeated overtime for the audience to accept it.
Identification: This is the theory that people choose media products to gain a certain feeling, such as people playing GTA to channel anger and
aggression. A person who stops at Esteem in Maslow’s hierarchy of needs would watch our product to get the feeling of achievement and
confidence.
Sensitisation suggests that the greater access you have to bad ideas the more likely you are to avoid it within other aspects of life. For example,
BBC’s racism season on the KKK would give people the idea that racism is bad and therefore they would avoid performing it in real life. There
are no such ‘bad’ ideas within our production so sensitisation is not applicable.

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Question 5

  • 1.
  • 2. • The first shot of the sky shows the setting to be an idilic and calm place. The ped down and tilt is not convention to social realism films but helps significantly to establish setting. But also creates suspense and a sense of mystery. This could create an intellectual pleasure for the audience as they begin to wonder where they are and who's house it is. Overall this shot helps to attract the audiences attention through the use of suspense and enigmas. • The tracking in the next shot establishes to the audience that we are following this characters story throughout the film. • The CU is the first time we are fully seeing her face , which creates a personal relationship between milly and the audience , as they see her reactions to the house which connotes her feelings of anxiety and being daunted by the house. The audience then become intrigued as to why she is nervous, which is an intellectual pleasure. The framing of this shot is also important, milly is placed slightly to the side of the frame which connoted that she doesn’t like attention as she is not in the middle. • Walking into the house , again milly is placed to the side of the frame which connotes that she hasn’t gotten used to the house and feels out of place. • The MLS whilst she is eating dinner connotes her isolation and loneliness as she is sitting alone and the table with no one else around her. The colour of blue within this shot represents her anxiety within her life at this point but also emphasise she monotone light. The use of low-key lighting within this shot also helps this and it complies to our audience questionnaire which stated that 75% of people wanted low-key lighting. • The CU of Milly’s phone intrigues the audience as too how millys relationship with her mom is. Milly then returns to what she was doing before which connotes that she has an average and boring life. • LS of Millys on the sofa at night enables us to se the environment surrounding her and therefore demonstrate her isolation. The very low-key lighting connotes that milly is in a ‘dark place’ at the moment , in terms of dealing with her isolation and loneliness.
  • 3. Audience theories: Maslow’s Hierarchy of needs: Within our lives we have certain needs, Maslow’s puts these needs into a hierarchy. At the bottom are the most basic needs such as sleep and breathing. Then it works its way up with needs like health, friendship, self-esteem and creativity. When we reach a level where our own lives don’t satisfy our needs we look towards a media product to do this. If you have a higher income then you are more likely to have your needs satisfied by your own life, therefore you belong further up the hierarchy. Our primary audience are in the A-C1 income bracket and our secondary in the B-C1 bracket. Therefore, both are sophisticated and likely to be high up the pyramid, in the groups esteem or self-actualization. They could have low self-esteem or achievement and would get these needs from our film as they are watching an introvert achieve success in art and gain confidence in herself through doing it. The majority of the older primary audience will probably have satisfied the needs within esteem and therefore would belong in self-actualization. They could lack creativity and spontaneity within their lives and would watch our product to see Milly’s sudden fascination and exploration of the arts. Passive audience theories: The different passive audience theories are: hypodermic syringe, culmination, identification and sensitisation. Hypodermic Syringe: Media products give the audience an ideology and they are ‘injected’ with it without them noticing. The ideology normally has to be very strong and apparent for the audience to accept it first time. This isn’t the case with our production as we don’t have any ideas or stereotypes that stand out and force themselves upon the viewer. Therefore, Culmination is an easier theory to apply to our narrative. This is the theory that the audience are again ‘injected’ with the ideology but for it to be accepted it has to be repeated over time. Our idea within the film is that introverts outcast themselves from society. This stereotype is a lot harder to represent within the film than stereotypes that are found in films like Borat, Where Kazakhstan is represented as backwards. These types of stereotypes are accepted immediately as they are over-exaggerated massively whereas the message in our film is quite subtle and needs to be repeated overtime for the audience to accept it. Identification: This is the theory that people choose media products to gain a certain feeling, such as people playing GTA to channel anger and aggression. A person who stops at Esteem in Maslow’s hierarchy of needs would watch our product to get the feeling of achievement and confidence. Sensitisation suggests that the greater access you have to bad ideas the more likely you are to avoid it within other aspects of life. For example, BBC’s racism season on the KKK would give people the idea that racism is bad and therefore they would avoid performing it in real life. There are no such ‘bad’ ideas within our production so sensitisation is not applicable.