This document provides feedback from target audiences on an opening film sequence. The audiences were asked a series of questions to gauge their impressions and understanding. The audiences connected well with the protagonist's feelings of loneliness and isolation. They were drawn in by her discovery of passion through art. While some details of her situation were unclear, audiences related their own experiences of moving out. The music effectively reflected the protagonist's mood and engaged audiences. A transformation in her character towards the end held audiences' interest. Though the passage of time could have been clearer, audiences were left thinking about following one's passions. Overall, the film opening succeeded in its character development and message.

1. AUDIENCE
FEEDBACK

2. TARGET AUDIENCES
• Our Primary Audience is 30-50
• Our Secondary Audience is 20-29
• Both target audiences are mixed gender, middle and upper
class, any race, any sexuality.

3. OUR FEEDBACK STATS
We had a total of eleven people for feedback.
Percentage
Primary audience Secomdary audience

4. What did you like best about the opening?
What weren’t you sure about or didn’t understand?
Did anything that happen in this opening, remind you of something that has
occurred in your own life or that you have seen occur to others?
Did you find the music to be effective if so why, if not why not?
Was there a specific thing that drew your attention the most (good of bad)
Did the film leave you with an impression/ something to think about? If
so what was it?
What did you think about the setting and props, were it suitable for the story?
If you were given the choice would you watch the rest of the film, and why?

5. From the results I have selected a
sample of answers that give
positive and negative feedback.

6. WHAT DID YOU LIKE BEST ABOUT THE
OPENING?
“Very realistic portrayal of how it feels to be going to a new place on your own.”
Female secondary
“The opening grabs the curiosity and draws the eye.” Male Primary
“I liked the rawness … when she was clearly struggling to cope” Male Secondary
“Loved the sense of solitude communicated through the meal scene.” Female Primary
“I liked the portrayal of loneliness and isolation through the eyes of the character”
Male Secondary
“Bright … looks like a modern British film.” Female Secondary
“Lots of questions were raised.” Female Primary

7. WHAT DID YOU LIKE BEST ABOUT THE
OPENING?
Our primary and secondary audiences are picking up on information about the
character and her situation. They are feeling what the character is feeling. They have
connected with Milly’s sense of loneliness and isolation. This was important because
it helped them to understand her character and situation. It also made them want to
find out more about her.
The opening shot grabbed the viewer’s attention particularly amongst our primary
audience. This was good because it enabled them to engage with the narrative and
encouraged them to keep watching.
A primary audience member mentioned that a lot of questions were raised. This
suggests that they were actively engaged with the opening and were possibly
thinking about the ideologies that were being represented. If so, they’re the
sophisticated audience we were looking for. We are obviously satisfying their need
for problem solving.
One secondary audience member mentioned how the opening looked like a modern

8. WHAT WEREN’T YOU SURE ABOUT OR
DIDN’T UNDERSTAND?
“I didn’t understand how someone so young got such a nice house?”
Female secondary
“What was she looking at when she entered the house?” Male Secondary
“Why didn’t she look happy or excited when moving in?” Female Secondary
“I wasn’t clear she was moving in.” Male Primary
“I wasn’t sure who owned the shed.” Female Primary

9. WHAT WEREN’T YOU SURE ABOUT OR
DIDN’T UNDERSTAND?
Our audience found difficulties with Milly’s house. We intended to show that she was moving
out of university into a new house. However, it wasn’t clear to our audience.
One respondent asked where the moving boxes were. We did show some boxes, but we could
have shown more by including them in the foreground as well as the background, along with
others in the boot of her car. This may suggest that our audience are less sophisticated than we
thought, because they are having to be shown everything. But perhaps our storytelling needs to
be improved by detail.
One disadvantage of this confusion was they didn’t quite understand why she was daunted with
the prospect of moving in to a new house. This made the connection between the audience and
the character more difficult. However, as our previous question showed, the audience did find a
connection with Milly despite the lack of boxes.
The shot may have been clearer if we had added more boxes. We also could have included a
SOLD sign out the front. If Milly had been wearing a university hoodie it would have been easier
to understand where she had just come from.

10. DID ANYTHING THAT HAPPEN REMIND YOU OF
SOMETHING THAT HAS OCCURRED IN YOUR OWN
LIFE OR THAT YOU HAVE SEEN OCCUR TO OTHERS?
“It brought back nostalgia of when I was away at uni.” Female primary
“…feeling lonely without your mum.” Female Secondary
“…coming back to Loughborough from home.” Male secondary
“The lighting up of Milly’s eyes when she discovers the studio reminded me of
my sisters. They show the same reaction when they do what they love.” Male
Primary
“…moving into own place after university.” Female Primary
“I could associate with her loneliness.” Male Primary

11. DID ANYTHING THAT HAPPEN REMIND YOU OF
SOMETHING THAT HAS OCCURRED IN YOUR OWN
LIFE OR THAT YOU HAVE SEEN OCCUR TO OTHERS?
All of the primary audience had memories that came back when they watched the opening.
This suggests that our primary audience have connected to Milly and the story. They are
experiencing Milly’s feelings as she moves into her new home. This is good because they are
engaged with our story.
25% of our secondary audience said that they didn’t recall a memory. This could show they
are not engaging with our film as well as our primary audience. Perhaps our secondary
audience are not the right audience for our film. They are not connecting with Milly so easily.
However both our primary and secondary audiences mentioned how it reminded them of
their own memories of moving out of home or university. This point would suggest our
audiences were a good fit because they have been through some of the situations
experienced by the protagonist. This means they connect more to the character and can
recollect feelings of the same sort. This engages them and makes the story more personal to
them. We might have lost this effect by focusing on a younger audience.

12. DID YOU FIND THE MUSIC TO BE
EFFECTIVE IF SO WHY, IF NOT WHY NOT?
“It added to the narrative by hinting at the main character’s change of mood.”
Male Primary
“It showed and reflected her mood well.” Female Secondary
“It had a slow somber tempo but helped move it along.” Male Secondary
“Very appropriate…I like the way it starts as she puts the key in the door.” Female
Primary
“It was tense.” Female Secondary
“I found it a bit much, like it was trying too hard to be evocative.” Female Primary

13. DID YOU FIND THE MUSIC TO BE
EFFECTIVE IF SO WHY, IF NOT WHY NOT?
The music really lifted the opening. It reflected Milly’s mentality and emotional state. It also made the
piece more enjoyable and lively. Both audiences agreed with the music choice and thought it was
suitable. A member of the secondary audience said that it helped move the piece.
The music also provided a connection between the audience and Milly. They described how they gained
insight into Milly’s character. It is likely that it helped them to understand her motivations and attributes.
Creating this connection gives the film pace and keeps viewers engrossed.
One primary audience member claimed the music was trying too hard to be evocative. I agree with her
comment to a point. There were moments when the music was possibly too prominent. For example the
scene she approaches the shed could be changed. We could’ve made this particular section less heavy
and overpowering by putting it in a major key.
But I believe the change in music from the scenes in the house to her discovery of the art equipment was
effective. It reflected the change in Milly’s character and showed her joy at the discovery. It also hints at
how art could change her life.

14. WAS THERE A SPECIFIC THING THAT DREW
YOUR ATTENTION THE MOST? (GOOD OR
BAD)
“The storyline wasn’t always clear - had a day gone by? Was she waking up?” Male
Primary
“I thought it interesting that she told her mum everything was fine.” Female Secondary
“When she looked happy, that was an uplifting moment after a somber start.” Male
Secondary
“I liked how you slowly learnt the situation as the film progressed.” Female Primary
“I particularly liked the tracking shot at the beginning along with the continuity
between setting, character and soundtrack.” Male Primary
“I liked the shed and how it represented her locked up/hidden passions being
revealed.” Female Primary

15. WAS THERE A SPECIFIC THING THAT DREW
YOUR ATTENTION THE MOST? (GOOD OR
BAD)
The responses were mainly positive. People said they liked how the film progressed and they particularly
enjoyed seeing a transformation in Milly towards the end. This suggests a clear connection between them and
Milly. They are happy how she has discovered something that has changed her.
This connection leads the audience to ask questions. For example: How will she progress further? Will she
overcome her fears? What will she do with her passion? This leads audiences to keep watching in order to find
out the answers. It also makes them question things in their own lives. It may make them ask themselves about
their own lives and passions.
One person said the narrative wasn’t that clear. I agree with this as we didn’t show how much time had passed.
We assumed our audience would pick up on the amount time that had passed or would interpret it for
themselves. We focused more on the progression of Milly through the sequence rather than the verisimilitude
of it. If we had focused more on the progression of time, the narrative might have been clearer. This adds to the
naturalism and social realism in our film.
One female member of our primary audience said how she liked the way the shed represented Milly’s locked
up, hidden passions being revealed. This is pleasing because it shows that our audience understood the
metaphor we used to communicate Milly’s state of mind.

16. DID THE FILM LEAVE YOU WITH AN
IMPRESSION/SOMETHING TO THINK ABOUT?
“It left me feeling like it was okay to follow your passions and more
importantly that you shouldn't’t give up on them.” Primary Male
“…yes, go exploring your talents!” Female Secondary
“I loved the idea that Milly discovered her passion and decided to follow
it.” Male Primary
“It made me think it was important to have a hobby.” Male Secondary
“…yes. do I have any hidden passions that need to be uncovered?” Female
primary

17. DID THE FILM LEAVE YOU WITH AN
IMPRESSION/SOMETHING TO THINK ABOUT?
The theme of our film is the importance of following your passions. Milly starts the film
feeling isolated and alone. But she then goes on to discover art giving her a new love of
life. The audience picked up on this. They enjoyed seeing the change in Milly as she
discovered her passion for art. This demonstrates how the audience are active. They are
thinking about the meaning and message of the film is trying to convey. Showing that
they’re engaging with the topic.
It was also pleasing that people were left wondering what their own passions were. The
film encouraged them to think about their own talents hopefully spurring them on to
discover new passions for themselves. I think filmmaking should challenge people’s
mindsets and attitudes.

18. WHAT DID YOU THINK ABOUT THE SETTING
AND PROPS, WERE THEY SUITABLE FOR THE
STORY?
“The house looked too clean, barn/buildings seen through window made it look too
affluent.” Female Primary
“The microwave meal helped emphasize the loneliness of the character.” Male Secondary
“Milly might count herself lucky to have such big grounds.” Male Primary
“Perhaps the house was a bit too big for someone straight out of Uni to be moving into
on their own?” Female Primary
“The canvas was a little convenient - that it was new and clean.” Male Secondary
“…minimal, as she’s just moved in.” Female Secondary

19. WHAT DID YOU THINK ABOUT THE SETTING
AND PROPS, WERE THEY SUITABLE FOR THE
STORY?
Quite a few of the recipients felt the house was a bit too nice for a university graduate
and not your typical first house. Whilst I understand that our setting was big, and
would've been too expensive for Milly, we were limited in the choice of setting. With a
bigger budget we could’ve reflected social realism a bit more by having a run-down
house. This would represent the financial struggles someone who has just come out of
university might experience. It would also have made more sense of why Milly didn’t like
her new living, adding to the wistful atmosphere.
We possibly focused too much on trying to show our representations of the middle-
class, rather than focusing on how our location would effect our narrative. We could’ve
shown our representations more subtly this could have also challenged our audience
more.

20. IF YOU WERE GIVEN THE CHOICE WOULD YOU
WATCH THE REST OF THE FILM, AND WHY?
“I would liked to know how she developed her passion and whether it made a
difference to her life.” Male Primary
“Yes…I’d want to see the character developed through art and to see if it helped
build her relationships with people.” Male Secondary
“Yes…it would be interesting to watch Milly come out of her shell.” Female
Secondary
“ Yes…it would be interesting to see if the colours and music change as the story
unfolded.” Primary Male
“Yes…I’m interested to see what happened next!” Female Primary

21. IF YOU WERE GIVEN THE CHOICE WOULD YOU
WATCH THE REST OF THE FILM, AND WHY?
All of our audience said that they would watch the rest of the film. They wanted to see
how Milly developed, and to see if her relationships with others improved. They also
wanted to see if art would make a difference to her life. From these responses you can
see the audience have connected to Milly suggesting that our representations intrigued
them and made her stand out.
We conveyed Milly’s character well. The audience gained strong connections with her.
However, our focus on developing this connection meant that areas such as props and
locations weren’t as strong. If we developed the realism of the setting and thought in
more detail about our props, then it is possible we could strengthen our narrative.

22. BUT…DID WE GET OUR
AUDIENCE RIGHT?

23. OUR PRIMARY AUDIENCE…
It is clear from the evidence above that we chose the right primary audience. Our
opening shots drew them into the narrative and they quickly found themselves feeling
the same things Milly was feeling. On the whole, they understood her situation and put
themselves in her shoes. They connected with her and displayed a level of curiosity and
concern for our main character that hooked them into the film.
The film also enabled them to begin to think about their own dreams and passions.
Milly’s discovery of the art equipment made them stop and think about their own life
and the choices they have made.

24. OUR SECONDARY AUDIENCE…
Compared to our primary audience, the secondary audience generally found it more
challenging to connect with our main character. However, they demonstrated a degree
of engagement and interest in the film that justifies their inclusion as a secondary target
market. Their responses would have been disappointing for a primary audience, but for a
secondary audience they were in line with what would expect.
Both audiences engaged sufficiently with the film to be able to offer us some very
constructive criticism. Some of which can be used to help us develop and improve our
final product. In this sense our audiences were well chosen. However, it is worth
considering that our secondary audience were closer to Milly in age. In theory, they
should be able to associate with her more closely. It is worth reviewing our production to
see how we can appeal to see if we should be appealing to this age group more closely.