This document describes the target audience for an independent film that explores abusive relationships. The primary audience is classified as class A-B, aged 18-45, of any race but most actors are white. The audience is intended to be sophisticated and not interested in mainstream blockbusters, but rather films that discuss challenging issues. The secondary audience is classified as class C2-E who are attracted by the gore or storyline. The film raises issues relevant for both men and women and sexuality is not a factor. Feedback from the target audience on YouTube was positive, though they had some questions about the depiction of heaven. Given the graphic violence and depiction of suicide, the film is deemed appropriate for an 18 certification.

1. Target audience

2. Audience type: Primary
Class: A – B
Race: All… but most actors are white, so primary of white.
Age: 18 -45
Gender: both. The film raises issues for men and women.
Sexuality: both, sexuality is not a factor in the film.
Thinker type: Hedgehog
Mosaic: Dormitory villagers.
Maslow: provides everything up to love and belonging (including) it stops
at intimacy. However, you could also say that it actually gives the
audience a lot, all the way up to creativity, as the audience have to create
their own rep of heaven.
VAL type: thinker
Blumer and katz: entertainment, personal identity.
Millennials: avid internet users.
Young and Rubican: the performer.
Secondary:
Class C2 – E
Those after the gore or story line, very few people targeted here. (the
rest is the same as the primary.)
I targeted this audience, because my independent
company tend not to target huge mass audiences, and
this audience tends not to be so involved with the
masses. Furthermore, the audience is more
sophisticated, so I could throw a more challenging
subject at them that delivers a message.

3. Audience type: Secoundry
Class: c2 – e
Race: All… but most actors are white, so primary of white.
Age: 18 -45
Gender: both. The film raises issues for men and women.
Sexuality: both, sexuality is not a factor in the film.
Thinker type: fox
Mosaic: Dormitory villagers.
Maslow: provides up to safety, the audience realise that luckily they
do not have this in their life so the feel safer, it also alerts them to
the dangers so they feel safer.
VAL type: thinker
Blumer and katz: entertainment, personal identity.
Millennials: avid internet users.
Young and Rubican: the performer.
I targeted this audience, because they are still the
parts of the mass audience that would be interested.
They have come for the gore of the film, and possibly
the fact that they may be trying to be more intelligent.

4. Suitable?
 I definitely think so, my entire film was targeting their sophistication and maturity. The film also
targets the sort of products they like, e.g they don’t really want Hollywood block busters, they would
rather want films discussing hard issues, like tyrannosaur. However arguably, my film was still
backed by universal, and funded by a slightly larger company than that of tyrannosaur. A film by
working title that explores abusive relationships. So I definitely feel that my audience was relevant.

5. GO ON YOUTUBE AND WATCH
MY AUDIENCE FEED BACK
VIDEO!

6. MY RESPONSEE TO MY AUDIENCES
RESPONSE…..
 I still don’t feel like my audience needed changing, im happy with their response And they seemed
to enjoy my product. So im happy that they were targeted correctly. My audience response did
come back positive, they noticed minor floors in the cgi ect, and did point out that they didn’t
understand what heaven was. I think however, that if the film continues on they would understand
that its heaven. However I think that he defiantly understood that it was somewhere spiritual place,
where souls go. However being post modern, he didn’t see it as being heaven, especially the
typical heaven he is used too. He enjopyed the story line, he found it exciting and different, and
definitely played with his expectations. This here shows intellectual pleasure as it stimulated his
brain.

7. Film certification; appropriate?
 Definitely! And this is shown in the title sequence immediately, 2 minuets into my film and you
watch an innocent female brutally stabbed, to death… this graphic violence combined with a
content of suicide, alcohol, relationship abuse and generally inequality in society, I definitely think
that this product is only suitable for those in the older generation. As I said in my BBFC slide show
earlier. The film should not portray excessive scenes of violence that may lead to the following the
product. My film contains suicide, and shows that once my protagonist has killed himself, it shows
him being happier. Which almost makes suicide acceptable, and therefore this film needs to be
classed as an 18.