The document analyzes the links and cohesion between a brand's main product, film, radio advertisement, and poster that were part of a campaign. It finds that the brand identity was mostly successful in linking the radio advertisement and film, as key concepts from the identity like questioning what happiness means were incorporated into both. However, it finds the brand identity was less successful at linking the poster and film, as some intended visual concepts from the identity like dark colors were not actually used in the poster's design. Overall, while some planned links between the pieces were not fully realized, the identity still helped provide coherence across the campaign.

1. How effective is he
combination of your main
product and ancillary texts?

2. Starting from the brand identity
• It is important to start with the brand identity to see how cohesive all three
products were from the beginning.
• This is so that we can see what we planned to do in the beginning and how
this developed over time, which then means that we can then give an overall
opinion the links between the entire campaign put together.

3. Links between the film and radio advert
• Firstly, at the beginning we decided within our brand identity that within the radio advert we will be highlighting the
concept of ‘happiness’, and we were going to do this by asking the listeners a range of rhetorical or open questions e.g.
what is happiness to you?.
• This idea when listening to the advert that we created it can be said that we have carried this through this is because within
the first few seconds of the advert you can here all the different clips almost overlapping each other, meaning that they are
then prominently heard by the audience.
• A second link that we had an idea about when creating our brand identity was that our advert will be asking the potential
listeners different types of questions like open or rhetorical. When listening this has become less of a feature within the
advert as there is only two poignant questions one at the beginning and one to then end the advert. We only used two as we
felt that this would have a greater overall affect on the listeners creating a larger impact on the audience.
• Furthermore, when referring to our brand identity we decided on including short clips from the film that we felt would be
the most important bits either from each interviewee or from the members of the general public, this is because we felt that
it would give the audience an idea of what the film is going to be about. By doing this we felt it would give some ideas
about the film but not give it all away therefore teasing the audience members or listeners.

4. continued
• When looking at all of these aspects that w wanted to try and include in our
radio advert it is clear that we have followed each and everyone of them.
Therefore, it can be argued that the brand identity that we created between
theese two products has been quite successful as we have managed to present
the different ideas within the advert which is therefore creating the link
between the two products successfully.

5. Links between the poster and the film
• Within the brand identity we started with the concept that the poster will be set out in a grid form, showing a range of photos that would be
given to us as something that makes someone happy given there consent or something that we have given that we think is a happy image.
Continuing this our photos would be shown and edited in a blurred way to help create the impressions that happiness cannot easily be defined
an there is no borders to what it should be like.
• Another idea that we wanted to apply to our poster to aid the link created between the poster and the film would be that the photos would be
shown in a dark grey colours fashion to highlight the darker side of happiness and our films theme, which is that there are two sides to
happiness and what it truly is. When looking at our poster it can be seen that this is not followed through, but that the photos are just only
slightly discolored so that they fade and fit into the background a lot more than normal.
• Referring to the links with the film and poster we thought that it would be good to then have a yellow coloured text to then stand out against
the background with our question/tagline underneath. By doing this we wanted to connote the idea that happiness can come of the things that
make you happy even though they can be very hard. This is another idea which we have not followed through due to the fact that the yellow
colours would fit with the photos in the background making the title difficult to read which would not stand out clearly at a quick glance.
• Additionally, we wanted to create the link by using a similar font between the title shown on the film and the one shown on the poster

6. continued
• Overall, when taking all these different ideas off the brand identity we created to
help build a link between the poster and film it can be said that the brand identity
was not as successful as it should be.
• However, this is because we adjusted different ideas to make what we thought
would be a lot better overall and simply then more successful. So we decided to
keep the photos their normal colour but to still have them small enough but blurred
so there is still the concept that happiness has no boundaries. Moreover, we then
changed the colour of the font to make it convey the simplicity of happiness by
using a boarder on the simple font to make the whitish colour stand out more
clearly.