The document discusses ways the filmmaker attracted and addressed their target young audience. They made the characters and their dull office jobs relatable. Including a subtle romantic element also appeals to young audiences interested in love stories. The filmmaker aims to intelligently challenge viewers without patronizing them. Elements like low-key lighting, relatable characters in casual clothes, and a professional ident are intended to attract an indie audience seeking gritty realism. The most important way of appealing to young viewers was making the location and characters' relationship relatable.