A survey was conducted to determine the target audience for a film containing violence. The results showed that the target audience was mainly males between the ages of 16-20. This was the demographic that most closely matched the film's content and classification of 15 years old or older. While the primary target audience was males aged 16-20, the film was deemed suitable for a wider audience beyond this group as the characters and themes could be relatable to many people.

1. Target Audience

2. A survey was carried out on people believed to match the idea we had for Target Audience. As our film contained violence, the target audience had to be at least 15 to match bbfc classification. The classification was therefore decided as 15 so violence could be featured. And as our production does not feature alot of strong violence, 15 is suitable.Relevant BBFC guidelines:HorrorStrong threat and menace are permitted unless sadistic or sexualised.ViolenceViolence may be strong but should not dwell on the infliction of pain or injury.

3. With the minimum age of 15 considered, the survey gave a more precise idea of a target audience. First they were asked age, and the candidates mainly fell in the 16-20 category. So to target a wide audience, it was decided that “who am I?” should target an audience of 15-25.

4. Candidates were also asked about Gender, and a large majority were male. Therefore, our target audience is considered to be mainly male. This was partly why the killer featured was male, so the audience could possibly relate.

5. When asked about how they want to feel when watching a thriller, the most popular response was that they want to be intrigued. This again meant that we included partial vision and a question and answer model to help address the audience.

6. A majority of those interviewed preferred to relate the characters. And because most of those interviewed were males between the ages of 16-20, our target audience had to be this category of people.

7. Although there is a defined target audience, I believe the film would be suitable for people outside of this audience. The characters are just average suburban people, and so can be related to by a large majority of people. It shares similar aspects to successful, professional thriller films, so anyone who enjoys them could enjoy “Who Am I?”