The document discusses how the author targeted and addressed their audience for an opening sequence film project. They aimed to attract a target audience of girls aged 15-19 by choosing a teenage romance drama genre and rating it 15+. To learn more about audience preferences, the author conducted a survey that showed romance/teenage as the most popular drama subgenre for that age range. Therefore, the opening sequence featured a teenage actor and was filmed in a park location commonly used by teenagers. Slow-paced background music with some drama was also used to set the tone of a romantic but dramatic teenage story. The goal was to attract the target demographic while still interesting other viewers.