The document discusses research conducted to design a media product targeted towards teenage girls ages 13-19. Questionnaires were distributed to this demographic to determine preferences, such as a storyline where a normal girl gets dumped and eats ice cream rather than a popular girl getting dumped. Common romantic comedy conventions like a mid-film breakup were analyzed, but the film features a breakup at the beginning to make it distinctive. The film introduces two average teenage girls to relate to the target audience and features casual clothing. It also aims to engage viewers by starting with a breakup and including casual language they can relate to.

1. Media Evaluation- Question
4&5
Lauren Davies
Nicole Wilding
Sharni O’Sullivan

2. Who would be the audience for
your media product?
• We did a questionnaire that included questions on the lines of what type of genre’s
would you like to see and what you like to see happen. We only handed out
questionnaires to teenage girls to make sure we got the answers back that were
relevant to our target audience. By doing this it would insure that we created a film
that teenage girls would enjoy, because when we originally began to think of ideas we
had to options, a normal girl gets dumped at the beginning and sits at home crying
over a tub of ice cream, or the captain of the football dumps his girlfriend who was
only popular because she went out with him.
• And when we got our results back people said they would prefer to see the first option
which would be the better idea because people can relate to the average teenage girl.
Showing that by handing questionnaires to 13-19 we would create a film the target
audience would enjoy, whereas if we went ahead and created a film without doing
any research on the target audience then it would have been likely that we would
have made an opening of a film that they would have found boring and wouldn’t have
wanted to watch.
• We also did research on watching different romantic comedies that had the same
target audience as our film to see what type of conventions were included. We
watched recent romantic comedies and old ones to make sure we had a good amount
of evidence for our research. The most common convention in romantic comedies
was a break up in the middle of the film, yet to make our film different from other
romantic comedies we put the breakup at the beginning. By doing this it would make
the audience want to watch on because they are not used to seeing this happen in a
romantic comedy.

3. How did you attract/address your
audience?
• To help attract our target audience we started the film off with two average teenage
girls talking to each other. Both of them are the same age as the teenagers we are
aiming at, by doing this I think it helps the viewer the understand who the film is for
and to help get them interested. Both girls are dressed casually and not too dressy,
this will help us get as many teenagers as possible to relate to the characters. This
should hopefully give the film a better chance of being popular by giving it a bigger
audience.
• To make our audience want to watch on we put a breakup at the beginning of our film
the reason being, the audience will want to know what happens next. For example,
they’ll want to know if they’re going to get back together, if she’s going to get revenge
on the boy or if she’s just going to move on and find someone new. Because of the
way the boy breaks up with the girl over text this could be something that a teenager
could relate to because they could find it funny or sad.
• Another way we’ll attract our audience is the way the girl speaks and the language
that she uses, for example when her boyfriend dumps her by text she says afterwards
“the little bastard” she also says it actually facing the camera to try and get the
audience involved for them to see the comical side of it. I think by adding this
particular language the teenagers can relate to this as reality as they might have
gone through the same situation with their boyfriends.