The document discusses the process of creating a film opening for a romantic comedy. Key points include: - Researching conventions of other film openings to understand structure and tone - Using warmer colors to set a happy, romantic atmosphere - Representing stereotypes of young people partying and stereotypical classroom roles - Choosing a small English media company to distribute to build popularity locally - Targeting an audience of teens to mid-20s who can relate to the themes of college and relationships - Gaining audience input through surveys to understand expectations - Learning collaborative technologies like group messaging and survey tools through the process

1. By Jordan Sivell

2. In what ways does your media product use, develop or challenge forms and
conventions of real media products?
 At the start of the task to make a film opening, I decided that it would be
used to research as many different film opening as possible to get a feel for
what they look like, what too include and round about how long they
should be. I found that things such as credits take up a lot of time in an
opening, and introduction of main characters, but not a lot of talking
should be included because it can become very boring and give away the
film too quickly, I wanted our film to not give away much in order for the
audience to want to keep watching, I felt that we dealt with that well
because we showed shows parts of different scenes that gone on the past,
which always manages to grab the audience attention because they know at
some point all of it will become very clear.
 I also looked at colours that are used in a romantic comedy because as a
group we wanted to set the scene as much as possible in order for the
audience to know what sort of film their watching. We found that warmer
colours work best as it makes the atmosphere seem more happy and
loving.

3. How does your media product represent particular social groups?
 We found that we represented young peoples partying lifestyles during
our film not only that we felt that we represented the generation of
young adults during this film, falling in love, partying, not doing
homework, that’s a very stereotypical view on young people now a days.
 Not only in general we used stereotypes but in the classroom scene we
used stereotypes by the people at the back creating trouble, shouting
rude things, whilst the ones at the front are know as being ‘geeky’ and
always doing there work.
 The stereotype to actually represent social groups is that there is always
one geek in a romantic comedy who is classed as being ugly but as a
group we choose not to do this, because we didn’t want it to be like
every other romantic film. So we choose a pretty young girl who falls in
love with a boy who she’s only just met, we wanted the girl to play the
leading role in the particular film.

4. What kind of media institution might distribute your media product and why?
We choose Ardleigh Media as our institution that would fit best to
distribute our film opening this is because it’s a small English
company where it’s based in Essex not far from us. Not only that
basing it with a small company means that the film if it was
published properly would build its self up instead of being up at the
top institutions and being slated because the funding obviously
wouldn’t be as good as the big movies.
Also the actors are
English so we think that
by having an English
company helps the
production of the film
more.

5. Who would be the audience for your media product?
 Our media product is called ‘Study Guide’ therefore its aimed around teenagers
in school finding love. So we thought that it would be good to have the target
audience as early teens to mid 20s, but obviously we know that the age group
watching this could be older as well because of the sexual references that would
be put in the film later on. By having the target audience younger it means they
can all relate in one way or another in this movie. Whilst getting the audience
to relate to a film that they are watching it helps them to understand what’s
going on more and makes the audience want to carry on watching, even by just
seeing the opening in this instance, as it shows love, a kiss, partying and being
in school all what our target consumers as stereotyped to do at this age.
 We also aimed the film more at women because of the female lead role within
the film, we felt that women would enjoy a film about falling in love more,
mainly because they understand how women think whilst being in a
relationship and what’s its like in college and at parties.

6. How did you attract/address your audience?
 Firstly as a group we decided to attract our audience by getting them involved
by making a survey monkey asking them what they expect to see in a romantic
comedy. This really helped us as a group to get an idea of what to put in the film
opening to get our target audience interested in what they would be watching.
 We tried to address our audience by keeping the target audience to early teens
to mid 20s as they are the type of people filmed in the opening therefore its
easy for our target audience to relate to them as they are of similar age, going to
college, having parties and getting into relationships. So we figured that the
audience can watch it to get a sense of escapism from there lives.

7. What have you learnt about technologies from the process of constructing this product?
 We found a lot of things helpful to use when creating our film but especially
the construction of the product. Firstly we found that creating an Imessage
group is a quick and easy free way to get your point across that fortunately we
all had access to all the time, we found that its quicker that email because it
comes through instantly and is just like texting, and you can send pictures
quickly for free.
 Then we had to do a questionnaire so we found that using Survey Monkey
online helped us because it saved us having to print out a lot of questionnaires
it was all online and it meant that people we didn’t know would answer so it
was done properly.
 Then we decided to make a twitter and Instagram account to help us get in
contact with the outside world of different media opinions, many people
tweeted us back by doing this and really helped us out!

8. Looking back at your preliminary task, what do you feel you have learnt in the
progression from it to full product?
 When we first did the Preliminary task we thought we knew exactly how to do
it until be started filming, and the editing we realised that we actually broke it
because the two actors were not actually sitting opposite each other. But I felt
that by not doing it right the first time that I learnt from this and my media
skills improved because of this, and with our film opening we knew not to
break it. Even with the first scene we made sure that the angle was just right for
the rule not to be broken.

9. Conclusion
 On reflection of the production of our film opening I found that as an
individual I have improved my media skills, such as thinking about the 180
degree rule and making sure that the colouring of our film is right for the
genre of film it actually is. By doing this had made me realise that there’s a
lot of thinking just going into an opening of a film. By choosing to do an
romantic comedy meant that it was easy to film using the facilities we had
in college, I believe if we were to choose another opening it would have
been a lot harder to convey well enough for a good produced film opening.
I am really happy with what we came up with and how well we worked as a
group on this.
 Whilst I the different locations in order to film this I thought that the sofa
was a good place because it less intense than a bed which is not what we
were going for as directors, the sofa meant that the love at the moment (the
beginning) was more causal as it usually is stereotyped to be when being in
a relationship.