The document discusses how the magazine attracts its target audience of 14-28 year olds of either gender interested in rock music. It summarizes that: 1) The house style uses bright colors like blue, yellow, and red that are not gendered and suit the fast-paced lifestyle of the target audience. 2) Images feature attractive models and bands performing to provide role models and portray the rock genre in a way that attracts readers. 3) Cover lines advertise festivals, competitions, new albums and bands to interest readers and make band names stand out prominently. 4) The language is sophisticated yet easy to understand so readers do not feel it is too advanced or simple, and